| 1. |
INTRODUCTION |
6 |
| 1.1 | BACKGROUND TO THE
RESEARCH |
6 |
| 1.2 | TERMS OF REFERENCE |
6 |
| 1.3 | METHODOLOGY |
7 |
| 1.4 | RESEARCH PARAMETERS |
8 |
| 2. |
SUMMARY OF FINDINGS |
9 |
| 3. |
THE UK ECONOMY |
12 |
| 3.1 | GENERAL ECONOMIC
APPRAISAL |
12 |
| 3.2 | CONSUMERS' EXPENDITURE
ON HOUSEHOLD GOODS |
13 |
| 4. |
MARKET SIZE AND STRUCTURE |
16 |
| 4.1 | INTRODUCTION |
16 |
| 4.2 | PAST AND PRESENT MARKET
SIZE |
18 |
| 4.3 | ANALYSIS OF THE LEATHER
UPHOLSTERY SECTOR |
25 |
| 4.4 | THE MARKET BY
DISTRIBUTION OUTLET |
31 |
| 4.5 | GEOGRAPHICAL
DISTRIBUTION OF THE MARKET |
33 |
| 4.6 | CONSUMER PREFERENCES |
35 |
| 5. |
MAJOR MANUFACTURERS AND SUPPLIERS |
36 |
| 5.1 | THE MARKET LEADERS |
36 |
| 5.2 | OTHER IMPORTANT
MANUFACTURERS |
40 |
| 6. |
ADVERTISING AND SALES PROMOTION |
43 |
| 6.1 | DIRECT ADVERTISING |
43 |
| 6.2 | EXHIBITIONS AND DISPLAY |
49 |
| 6.3 | SALES PROMOTION |
52 |
| 7. |
THE THREAT FROM IMPORTED FURNITURE |
54 |
| 7.1 | ANALYSIS OF IMPORT
PENETRATION |
54 |
| 8. |
THE FUTURE FOR LEATHER UPHOLSTERY |
58 |
| 8.1 | THE OUTLOOK FOR THE UK
ECONOMY |
58 |
| 8.2 | MARKET FORECASTS |
61 |
| 8.3 | FUTURE TRENDS IN THE
LEATHER UPHOLSTERY MARKET |
63 |
| | APPENDICES |
|
| I | BOUNDARIES OF THE
STANDARD REGIONS |
|
| II | SUMMARY OF INTERVIEWS
CARRIED OUT |
|
| III | DEFINITIONS OF PRODUCT
GROUPS WITHIN THE DOMESTIC FURNITURE INDUSTRY |
|
| |
TABLES AND CHARTS |
|
| CHART 1 |
Share of total sales of domestic furniture by product
group |
21 |
| CHART 2 |
Total sales of upholstered furniture at current and constant
prices |
24 |
| CHART 3 |
Total sales of upholstered furniture by distribution
outlet |
33 |
| CHART 4 |
Total imports and exports of upholstered
furniture |
55 |
| TABLE 1 |
Total gross disposable income in the UK and the personal
savings ratio |
12 |
| TABLE 2 |
Total household final expenditure in the UK |
13 |
| TABLE 3 |
Total sales through retail outlets in Great
Britain |
14 |
| TABLE 4 |
Comparison of furniture sales in terms of Retail and
Manufacturers' Selling Prices |
17 |
| TABLE 5 |
Total sales of domestic furniture by product
group |
18 |
| TABLE 6 |
Share of total sales of domestic furniture held by
product group |
20 |
| TABLE 7 |
Index of producer prices for seating
products |
22 |
| TABLE 8 |
Total sales of upholstered furniture at current and
constant prices |
23 |
| TABLE 9 |
Indices of sales of upholstered furniture |
25 |
| TABLE 10 |
Total sales of leather upholstery and proportion of
total upholstery market |
26 |
| TABLE 11 |
Total sales of leather upholstery suites and
proportion of total upholstery market |
26 |
| TABLE 12 |
Total sales of leather upholstery by pattern of sales
by product type |
28 |
| TABLE 13 |
Total sales of leather upholstered suites by retail
price point |
29 |
| TABLE 14 |
Total sales of leather upholstery by colour of
product |
30 |
| TABLE 15 |
Total sales of leather action upholstery and share of
the total market |
30 |
| TABLE 16 |
Total sales of leather upholstery by distribution
outlet |
31 |
| TABLE 17 |
Geographical distribution of sales of leather
upholstery and location of households in the UK |
34 |
| TABLE 18 |
Total direct advertising expenditure by manufacturers
in the domestic furniture industry |
43 |
| TABLE 19 |
Direct advertising expenditure by manufacturers
compared with total sales of domestic furniture |
44 |
| TABLE 20 |
Proportion of total direct advertising expenditure
allocated to individual product groups |
45 |
| TABLE 21 |
Total imports and exports of domestic upholstered
furniture |
54 |
| TABLE 22 |
Total imports of leather upholstery and proportion of
the leather upholstery market |
56 |
| TABLE 23 |
Gross Domestic Product in the UK |
58 |
| TABLE 24 |
Forecasts for the UK economy |
59 |
| TABLE 25 |
Forecasts by the
Treasury
|
60 |
| TABLE 26 |
Estimated future size of the UK domestic furniture
market |
61 |
| TABLE 27 |
Estimated future size of the UK upholstered furniture
market |
62 |
| TABLE 28 |
Estimated future size of the UK leather upholstery
market |
62 |
| TABLE 29 |
Estimated future sales of leather upholstery
suites |
63 |