| 1. |
INTRODUCTION |
6 |
| 1.1 | BACKGROUND TO THE
RESEARCH |
6 |
| 1.2 | TERMS OF REFERENCE |
6 |
| 1.3 | METHODOLOGY |
7 |
| 1.4 | RESEARCH PARAMETERS |
8 |
| 2 |
SUMMARY OF FINDINGS |
9 |
| 3 |
THE UK ECONOMY |
12 |
| 3.1 | GENERAL ECONOMIC
APPRAISAL |
12 |
| 3.2 | CONSUMERS' EXPENDITURE
ON HOUSEHOLD GOODS |
13 |
| 3.3 | THE HOUSING MARKET |
14 |
| 3.4 | SUMMARY |
15 |
| 4 |
MARKET SIZE AND STRUCTURE |
17 |
| 4.1 | INTRODUCTION |
17 |
| 4.2 | PAST AND PRESENT MARKET
SIZE |
18 |
| 4.3 | THE MARKET BY PRODUCT
TYPE |
24 |
| 4.4 | GEOGRAPHICAL
DISTRIBUTION OF THE MARKET |
27 |
| 4.5 | THE MARKET BY
DISTRIBUTION OUTLET |
28 |
| 5 |
THE THREAT FROM IMPORTED FURNITURE |
37 |
| 5.1 | ANALYSIS OF IMPORT
PENETRATION |
37 |
| 6 |
ADVERTISING AND SALES PROMOTION |
42 |
| 6.1 | DIRECT ADVERTISING |
42 |
| 6.2 | EXHIBITIONS AND DISPLAY |
48 |
| 6.3 | SALES PROMOTION |
50 |
| 7 |
MAJOR MANUFACTURERS AND SUPPLIERS |
53 |
| 7.1 | THE MARKET LEADERS |
53 |
| 7.2 | OTHER IMPORTANT
MANUFACTURERS |
59 |
| 8 |
THE FUTURE FOR DOMESTIC
FURNITURE |
62 |
| 8.1 | THE OUTLOOK FOR THE UK
ECONOMY |
62 |
| 8.2 | MARKET FORECASTS |
64 |
| | APPENDICES |
|
| I | BOUNDARIES OF THE
STANDARD REGIONS |
|
| II | SUMMARY OF INTERVIEWS
CARRIED OUT |
|
| III | DEFINITIONS OF PRODUCT
GROUPS WITHIN THE DOMESTIC FURNITURE INDUSTRY |
|
| |
TABLES AND CHARTS |
|
| CHART 1 |
Share of total sales by product group
|
21 |
| CHART 2 |
Total sales of kitchen furniture by distribution
outlet |
30 |
| CHART 3 |
Total sales of upholstered furniture by distribution
outlet
|
33 |
| CHART 4 |
Total sales of domestic furniture by distribution
outlet
|
34 |
| CHART 5 |
Total imports and exports of domestic
furniture |
38 |
| TABLE 1 |
Total gross disposable income in the UK and the
personal savings ratio |
12 |
| TABLE 2 |
Total sales through retail outlets in Great Britain |
13 |
| TABLE 3 |
Total housing completions in the UK
|
14 |
| TABLE 4 |
Comparison of furniture sales in terms of Retail and Manufacturers'
Selling Prices |
17 |
| TABLE 5 | Total sales of
domestic furniture by product group |
18 |
| TABLE 6 | Share of total
sales of domestic furniture held by product group |
20 |
| TABLE 7 |
Indices of domestic furniture sales and producer
prices for selected product groups
|
22 |
| TABLE 8 |
Indices of domestic furniture sales and producer
prices forselected product groups |
22 |
| TABLE 9 |
Indices of domestic furniture sales volume by product
group |
23 |
| TABLE 10 |
Total sales of domestic furniture by selected product
type |
24 |
| TABLE 11 |
Total sales of domestic furniture by selected product
type |
26 |
| TABLE 12 |
Geographical location of dwellings in the UK and the
location of sales of domestic furniture |
28 |
| TABLE 13 |
Total sales of kitchen furniture by distribution
outlet |
29 |
| TABLE 14 |
Total
sales of upholstered furniture by distribution outlet
|
31 |
| TABLE 15 |
Total sales of domestic furniture by distribution
outlet |
33 |
| TABLE 16 |
Total imports and exports of domestic furniture |
37 |
| TABLE 17 |
Total imports and exports of domestic furniture by
product group |
39 |
| TABLE 18 |
Rate of import penetration by furniture
sector |
40 |
| TABLE 19 |
Total direct advertising expenditure by manufacturers
in the domestic furniture industry |
42 |
| TABLE 20 |
Direct advertising expenditure by manufacturers
compared with total sales of domestic furniture |
43 |
| TABLE 21 |
Proportion of total direct advertising expenditure
allocated to individual product groups |
44 |
| TABLE 22 |
Forecasts for the UK economy |
63 |
| TABLE 23 |
Forecast by the Treasury |
63 |
| TABLE 24 |
Estimated future size of the UK domestic furniture
market |
65 |
| TABLE 25 |
Estimated future size of the UK domestic furniture
market by product group |
66 |