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Market Research - The UK Market for Self-Assembly Furniture 2005 - Business and Research Associates

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THE UK MARKET FOR SELF-ASSEMBLY FURNITURE 2005

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Introduction/Overview Summary Of Contents List of Contents & Tables  
       

CONTENTS and LIST OF TABLES & CHARTS 

1. INTRODUCTION 7
1.1Background to the Research 7
1.2Terms of Reference 7
1.3Methodology 8
1.4Research Parameters 9
2 SUMMARY OF FINDINGS 10
3 THE UK ECONOMY 13
3.1General Economic Appraisal 13
3.2Consumers' Expenditure on Household Goods 14
4 MARKET SIZE AND STRUCTURE 17
4.1Introduction 17
4.2Past and Present Market Size 19
4.3The Market by Product Type 26
4.4Geographical Distribution of the Market 28
4.5The Market by Distribution Outlet 30
5 CONSUMER ATTITUDES TO SELF-ASSEMBLY FURNITURE 32
5.1General Attitudes 32
5.2Why Self-Assembly Furniture is Purchased 33
5.3Shopping for Self-Assembly Furniture 34
5.4Bringing the Furniture Home 37
5.5Assembling the Furniture 39
5.6After Sales Support form the Retailer 40
5.7Retailers and Brands 41
6 THE COMPETITION FROM IMPORTED FURNITURE 44
6.1Analysis of Import Penetration 44
7 ADVERTISING AND SALES PROMOTION 49
7.1Direct Advertising 49
7.2Exhibitions and Display 53
7.3Sales Promotion 56
8 MAJOR MANUFACTURERS AND SUPPLIERS 57
8.1The Market Leaders 57
8.2Other Important Manufacturers 61
9 THE FUTURE FOR DOMESTIC FURNITURE 63
9.1The Outlook for the UK Economy 63
9.2The Future for Self-Assembly Furniture 66
9.3Market Forecasts 67
 APPENDICES  
IBOUNDARIES OF THE STANDARD REGIONS  
IISUMMARY OF INTERVIEWS CARRIED OUT  
IIIDEFINITIONS OF PRODUCT GROUPS WITHIN THE DOMESTIC FURNITURE INDUSTRY  
IVEXHIBITORS AT THE 2005 NEC FURNITURE SHOW  
TABLES AND CHARTS
CHART 1Share of total sales of domestic furniture by product group 22
CHART 2Total sales of self-assembly furniture 25
CHART 3Share of total sales of self-assembly furniture by product group 27
TABLE 1Total gross disposable income in the UK and the personal savings ratio 13
TABLE 2Total household final expenditure in the UK 14
TABLE 3Total sales through retail outlets in Great Britain  15
TABLE 4Comparison of furniture sales in terms of Retail and Manufacturers' Selling Prices 18
TABLE 5Total sales of domestic furniture by product group 19
TABLE 6Share of total sales of domestic furniture held by product group 21
TABLE 7Index of producer prices for domestic furniture                                       23
TABLE 8Total sales of self-assembly furniture 24
TABLE 9Total sales of self-assembly furniture by product group    26
TABLE 10Proportion of total market for self-assembly furniture by product group 27
TABLE 11Total sales of self-assembly furniture by distribution outlet 28
TABLE 12Geographical location of dwellings in the UK and the location of sales of domestic furniture 30
TABLE 13Total imports and exports of domestic furniture            44
TABLE 14Total imports and exports of domestic furniture by product group 45
TABLE 15Total imports and exports of self-assembly furniture by product group 46
TABLE 16Total direct advertising expenditure by manufacturers in the domestic furniture industry 49
TABLE 17Direct advertising expenditure compared with total sales of domestic furniture 50
TABLE 18Proportion of total direct advertising expenditure allocated to individual product groups 51
TABLE 19Gross Domestic Product in the UK 63
TABLE 20Forecasts for the UK economy 64
TABLE 21Forecasts by the Treasury 65
TABLE 22Estimated future size of the UK domestic furniture market 67
TABLE 23Estimated future size of the self-assembly market by product group 68

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