| 1. |
INTRODUCTION |
6 |
| 2. | SUMMARY |
7 |
| 3. | ECONOMIC ENVIRONMENT & SOCIAL BACKGROUND |
11 |
| 3.1 | GENERAL |
11 |
| 3.2 | ECONOMIC BACKGROUND. |
12 |
| 3.2.1 | GDP |
12 |
| 3.2.2 | Interest Rates |
14 |
| 3.2.3 | Foreign Investment |
15 |
| 3.2.4 | Consumer Confidence |
16 |
| 3.3 | FUTURE PROSPECTS FOR THE ECONOMY |
18 |
| 3.4 | DEMOGRAPHIC PROFILE |
19 |
| 3.4.1 | Population |
19 |
| 3.4.2 |
Regional Profiles | 21 |
| 4. |
BATHROOM PRODUCTS MARKET OVERVIEW |
24 |
| 4.1 | OVERALL MARKET VALUE |
24 |
| 4.2 | MARKET FORECASTS |
26 |
| 4.3 | MARKET VALUE BY SECTOR |
29 |
| 4.3.1 | Baths |
30 |
| 4.3.2 | Sanitary Ware |
31 |
| 4.3.3 | Shower Controls, Trays & Enclosures |
32 |
| 4.3.4 | Brassware and Accessories |
33 |
| 4.4 | PRODUCT AND DESIGN TRENDS |
35 |
| 4.5 | IMPORTS AND EXPORTS |
36 |
| 4.5.1 | Overview |
36 |
| 4.5.2 | Imports and Export Figures |
36 |
| 5. |
OVERALL MARKET TRENDS |
40 |
| 5.1 | THE NEW RESIDENTIAL HOUSE BUILDING MARKET |
40 |
| 5.1.1 | Drivers of Growth |
42 |
| 5.1.2 | Housing Market in 2004 |
43 |
| 5.1.3 | Private and Public Sector Completions |
44 |
| 5.1.4 | Regional House Building Activity |
45 |
| 5.1.5 | House Prices |
46 |
| 5.1.6 | Affordability & Mortgage Rates |
47 |
| 5.1.7 | Housing Market Outlook |
49 |
| 5.2 | HOUSE BUILDING TRENDS AND THE NEW BUILD MARKET FOR BATHROOM PRODUCTS |
50 |
| 5.2.1 | Value of the New Build Sector for Bathroom Products |
51 |
| 5.2.2 | Housing Completions by Type of Unit |
52 |
| 5.3 | RMI MARKET FOR BATHROOM PRODUCTS |
54 |
| 5.3.1 | Value of the residential RMI Market |
55 |
| 5.3.2 | The Value of the Replacement Bathrooms Market |
55 |
| 5.4 | LEGISLATIVE DRIVERS |
58 |
| 6. |
PRE-FABRICATED BATHROOM PRODUCTS |
60 |
| 6.1 | TYPES OF PREFABRICATED BUILDING CONSTRUCTION |
60 |
| 6.2 | APPLICATION OF PREFABRICATION TO THE IRISH HOUSING INDUSTRY |
60 |
| 6.2.2 | OSM Suppliers |
61 |
| 6.3 | OFFSITE MANUFACTURE OF BATHROOM PODS FOR THE HOUSING INDUSTRY |
62 |
| 6.3.1 | Advantages of the Pod Solution |
63 |
| 6.3.2 | Suppliers of Bathroom Pods |
64 |
| 7. |
SUPPLY OF BATHROOM PRODUCTS |
68 |
| 7.1 | OVERVIEW AND SUPPLY STRUCTURE |
68 |
| 7.2 | MARKET SHARES |
68 |
| 7.3 | IRISH SUPPLIERS OF BATHROOM PRODUCTS |
70 |
| 7.4 | MAJOR OVERSEAS SUPPLIERS OF BATHROOM PRODUCTS |
77 |
| 8. |
DISTRIBUTION OF BATHROOM PRODUCTS |
82 |
| 8.1 | BACKGROUND |
82 |
| 8.2 | DISTRIBUTION MARKET SHARES |
82 |
| 8.3 | BUILDERS MERCHANTS/BUILDERS PROVIDERS |
84 |
| 8.3.1 | Market Overview and Size |
84 |
| 8.3.2 | Key Builders Providers Market Shares |
86 |
| 8.3.3 | Key Company Profiles |
87 |
| 8.4 | RETAIL SHOWROOMS AND BATHROOM SPECIALISTS |
92 |
| 8.4.1 | Key Company Profiles |
93 |
| 8.5 | THE DIY SECTOR |
97 |
| 8.5.1 | Market Overview and Size |
97 |
| 8.5.2 | Key Company Profiles |
99 |
| 9. | FUTURE PROSPECTS |
103 |
|
TABLES & CHARTS
|
| CHART 1 | IRISH BATHROOM PRODUCTS MARKET 2004-2009 - BY VALUE (€M MSP) |
7 |
| TABLE 2 | IRELAND – ANNUAL AVERAGE % CHANGE GDP 1996 – 2006 |
13 |
| TABLE 3 | IMPORTS AND EXPORTS FROM AND TO IRELAND 1994-2004 BY VALUE – (€ MILLION) |
16 |
| TABLE 4 | IRELAND – ANNUAL AVERAGE % CHANGE IN CONSUMER PRICES 1996 – 2006 |
17 |
| TABLE 5 | POPULATION OF THE REPUBLIC OF IRELAND 1992-2015 (MILLIONS) |
20 |
| CHART 6 | BATHROOM PRODUCTS MARKET IN IRELAND (NEW BUILD AND REPLACEMENT) 2004 BY VALUE (%) |
24 |
| CHART 7 | IRISH BATHROOM PRODUCTS MARKET FORECASTS 2004-2009 - BY VALUE (€M MSP) |
27 |
| CHART 8 | MARKET MIX OF BATHROOM & SHOWER PRODUCTS 2004 BY VALUE (%) |
30 |
| TABLE 9 | IMPORTS AND EXPORTS OF SANITARY WARE TO AND FROM THE IRISH REPUBLIC BY VALUE – (€ MILLION) |
37 |
| TABLE 10 | PRINCIPAL IMPORT COUNTRIES OF SANITARY WARE INTO THE IRISH REPUBLIC IN 2003 & 2004 – MARKET SHARE BY VALUE (€ MILLION) |
39 |
| CHART 11 | IRELAND – HOUSE-BUILDING COMPLETIONS 1993 - 2004 |
40 |
| TABLE 12 | NEW DWELLINGS COMPLETED 1993-2006 (NO. COMPLETIONS) |
41 |
| TABLE 13 | % SHARE OF PRIVATE AND PUBLIC SECTOR NEW DWELLINGS 1993-2003. |
44 |
| CHART 14 | HOUSE-BUILDING COMPLETIONS (PUBLIC & PRIVATE) BY REGION 2004 |
46 |
| TABLE 15 | NEW DWELLINGS COMPLETED 1993-2006 (NO. COMPLETIONS) |
50 |
| CHART 16 | TOTAL MARKET FOR
BATHROOM & SHOWER PRODUCTS IN NEW BUILD HOMES - BY PRODUCT SECTOR IN THE
IRISH REPUBLIC 2004 BY VALUE (€ MILLION MSP) | 51 |
| CHART 17 | NEW HOUSES COMPLETED BY TYPE IN IRELAND - 2004 |
53 |
| TABLE 18 | VALUE OF OUTPUT IN THE RESIDENTIAL RMI SECTOR IN IRELAND 2000 – 2006 (€ ‘000) |
55 |
| CHART 19 | TOTAL REPLACEMENT MARKET FOR BATHROOM & SHOWER PRODUCTS - BY PRODUCT SECTOR IN THE IRISH REPUBLIC 2004 BY VALUE (€ MILLION MSP) |
56 |
| CHART 20 | MIX OF STOCK OF DWELLINGS BY AGE 2004 – IRELAND |
57 |
| TABLE 21 | MAJOR SUPPLIERS TO THE IRISH BATHROOM PRODUCTS MARKET - SHARE BY VALUE 2004 |
69 |
| TABLE 22 | QUALCERAM SHIRES PLC. - KEY FINANCIAL INDICATORS |
72 |
| TABLE 23 | MAJOR DISTRIBUTORS TO THE IRISH BATHROOM PRODUCTS MARKET - SHARE BY VALUE 2004 |
83 |
| CHART 24 | LEADING BUILDERS MERCHANTS IN IRELAND BY SHARE 2004 |
87 |