| 1. |
INTRODUCTION |
4 |
| 2. | SUMMARY |
7 |
| 3. | ECONOMIC ENVIRONMENT |
9 |
| 3.1 | GDP |
9 |
| 3.2 | INFLATION & INTEREST RATES |
10 |
| 3.3 | UNEMPLOYMENT |
11 |
| 3.4 | HOUSEHOLD CONSUMPTION |
12 |
| 3.5 | HOUSING & CONSTRUCTION |
13 |
| 3.6 | STERLING |
15 |
| 3.7 | POPULATION PROFILE |
16 |
| 3.8 | CONCLUSIONS |
18 |
| 4. | OVERALL MARKET |
19 |
| 4.1 | DEFINITION |
19 |
| 4.2 | THE BATHROOM PRODUCTS AND SHOWER EQUIPMENT MARKET |
19 |
| 4.2.1 | Overall Market Size |
19 |
| 4.2.2 | Product Mix |
20 |
| 4.2.3 | Background |
23 |
| 5. | KEY PRODUCT MIX-BATHROOM & SHOWER MARKET |
24 |
| 5.1 | SHOWERS |
24 |
| 5.1.1 | Market Value |
24 |
| 5.1.2 | Shower Product Mix |
24 |
| 5.1.3 | Key Trends |
25 |
| 5.1.4 | Future Prospects |
26 |
| 5.2 | BATHROOM PRODUCTS |
27 |
| 5.2.1 | Market Value |
27 |
| 5.2.2 | Overall Trends |
28 |
| 5.2.3 | Product Mix |
29 |
| 6. | CONSUMER USAGE PATTERNS – BATHROOMS & SHOWERS |
39 |
| 6.1 | KEY ISSUES |
39 |
| 6.1.1 | Introduction |
39 |
| 6.2 | EXISTING INSTALLATIONS FOR KEY SECTORS |
46 |
| 6.3 | SHOWERS - USAGE PATTERNS |
50 |
| 6.4 | BATHS - USAGE PATTERNS |
56 |
| 6.5 | WHIRLPOOLS/SPAS - USAGE PATTERNS |
58 |
| 6.6 | BRASSWARE - USAGE PATTERNS |
59 |
| 6.7 | WCS & BIDETS - USAGE PATTERNS |
62 |
|
TABLES AND CHARTS |
| CHART 1 | BATHROOM PRODUCTS AND SHOWERS MARKET 2000-2010 £M MSP |
7 |
| CHART 2 | INTEREST RATES AND INFLATION (CPI) FROM 1990-2009 |
11 |
| CHART 3 | PDI & SAVINGS RATIO AT CURRENT PRICES 1990-2009 |
13 |
| TABLE 4 | EXCHANGE RATE FLUCTUATIONS 2000-2007 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
16 |
| CHART 5 | AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 (‘000) |
17 |
| TABLE 6 | TOTAL UK BATHROOM PRODUCT MARKET 2000-2010 (£M MSP) |
20 |
| CHART 7 | BATHROOM MARKET BY PRODUCT GROUP BY VALUE 2006 £M MSP (EST) |
21 |
| CHART 8 | TOTAL SHOWER AND BATHROOM PRODUCTS MARKET BY VALUE IN 2000 MSP |
22 |
| CHART 9 | TOTAL SHOWER AND BATHROOM PRODUCTS MARKET BY VALUE IN 2006 MSP (EST) |
22 |
| CHART 10 | TOTAL SHOWER MARKET BY VALUE 2000-2010 MSP |
24 |
| CHART 11 | SHOWER PRODUCT MIX IN 2007 (FCST) |
25 |
| CHART 12 | TOTAL BATHROOM MARKET BY VALUE 2000-2010 MSP |
28 |
| CHART 13 | BATHROOM PRODUCT MIX 2007 (FCST) |
29 |
| CHART 14 | BATHROOM PRODUCT MIX BY VALUE IN 2000 MSP |
30 |
| CHART 15 | SURVEY RESPONDENTS-MIX BY GENDER |
40 |
| TABLE 16 | WHICH WATER COMPANY SUPPLIES YOUR WATER? |
41 |
| CHART 17 | IS YOUR HOME METERED? |
42 |
| CHART 18 | MARITAL STATUS |
43 |
| CHART 19 | AGE |
43 |
| CHART 20 | TYPE OF HOME |
44 |
| CHART 21 | HOW MANY BEDROOMS DOES YOUR HOUSE HAVE? |
45 |
| CHART 22 | SELECT YOUR OCCUPATION |
45 |
| CHART 23 | HOW MANY SHOWERS DO YOU HAVE IN YOUR HOME? |
46 |
| CHART 24 | HOW MANY BATHS DO YOU HAVE IN YOUR HOME? |
47 |
| CHART 25 | DO YOU HAVE A SPA BATH AT HOME? |
48 |
| CHART 26 | HOW MANY WCS DO YOU HAVE IN YOUR HOME? |
48 |
| CHART 27 | HOW MANY WCS IN YOUR HOME ARE DUAL FLUSH? |
49 |
| CHART 28 | HOW MANY BIDETS DO YOU HAVE IN YOUR HOME? |
50 |
| CHART 29 | WHAT TYPE OF SHOWER DO YOU USE MOST REGULARLY IN YOUR HOME? |
51 |
| CHART 30 | IF AN ELECTRIC SHOWER, WHAT POWER OUTPUT IS IT? |
52 |
| CHART 31 | IF YOU USE A PUMPED SHOWER, IS THE PUMP? |
53 |
| CHART 32 | ON AVERAGE HOW MANY TIMES PER WEEK DO YOU SHOWER IN THE SUMMER? |
54 |
| CHART 33 | ON AVERAGE HOW MANY TIMES PER WEEK DO YOU SHOWER IN THE WINTER? |
55 |
| CHART 34 | PLEASE MEASURE HOW LONG THE SHOWER WAS RUNNING FOR YOUR MOST RECENT SHOWER, IN MINUTES (INCLUDING WARMING UP TIME) |
56 |
| CHART 35 | APPROXIMATELY, HOW MANY TIMES PER WEEK DO YOU BATHE AT HOME IN THE SUMMER? |
57 |
| CHART 36 | APPROXIMATELY, HOW MANY TIMES PER WEEK DO YOU BATHE AT HOME IN THE WINTER? |
58 |
| CHART 37 | IF YOU HAVE A SPA BATH/WHIRLPOOL, HOW OFTEN IS THIS REFILLED PER MONTH IN THE SUMMER? |
59 |
| CHART 38 | AVERAGE TIME TAPS ARE RUNNING FOR IN THE HOME |
60 |
| CHART 39 | BREAK DOWN OF TAP USAGE BY ACTIVITY |
61 |
| CHART 40 | HOW OFTEN TAPS ARE USED ON AN AVERAGE DAY |
62 |
| CHART 41 | ON A WEEKDAY, APPROXIMATELY HOW MANY TIMES DO YOU VISIT THE WC IN YOUR HOME? |
63 |
| CHART 42 | ON A WEEKEND, APPROXIMATELY HOW MANY TIMES DO YOU VISIT THE WC IN YOUR HOME PER DAY? |
64 |
| CHART 43 |
APPROXIMATELY HOW MANY TIMES DO YOU VISIT THE BIDET PER DAY ON AN AVERAGE WEEKEND? |
65 |
