As part
of our expanding range of reports in the bathroom industry, AMA Research
has published the first edition of the ‘Bathroom Market - France
2007’, which is part of a series of reports reviewing the major
sectors of the bathroom and shower markets in the UK and Western
Europe. Incorporating original input and primary research, this new
report represents an up-to-date and informed review, giving excellent
value for money. The report is available to pre-order now for delivery
in March, offering substantial discounts off the list price and
additional benefits.
Key Areas Covered:-
-
BATHS AND
BALNEO BATHS (WHIRLPOOLS/SPAS)
-
SHOWER
ENCLOSURES AND MULTIFUNCTIONAL CABINS (HYDROTHERAPY)
-
SANITARYWARE
-
BRASSWARE
AND SHOWER CONTROLS
-
BATHROOM
FURNITURE
-
BATHROOM
ACCESSORIES – Fittings/Heated Towel Rails/Other
The report is written by marketing professionals with
experience of the bathroom products industry, enabling us to provide a
comprehensive and detailed coverage of these changing markets.
The report contains a detailed assessment of the
markets with interpretation of major developments and future trends
including information that is specific and relevant to the market - not
just a broad collection of Government statistics. Recent trends include:
-
The
French bathroom market has experienced significant growth since the
end of the 1990’s with the emergence of the bathroom as a key area
of investment within the home.
-
The
growth of showers continues to impact on the bath sector with shower
baths increasing in popularity, along with the trend of replacing
the bath with a shower enclosure where space is an issue.
-
Wellness
products (balnéo baths, hydrotherapy cabins) are increasingly
popular, although they are largely considered as a luxury.
-
The
furniture sector has been particularly dynamic in recent years with
a growing level of installations in both the new build and
refurbishment sectors.
-
Important improvements have been made in terms of both quality and
design, with a significant shift towards contemporary styles in
recent years.
Key
areas of coverage in the report include:-
OVERALL BATHROOM MARKET
-
Market
size by value, rates of change, trends and forecasts.
-
Product
mix and product trends. Household penetration levels.
-
Main
distribution channels and their respective shares in value.
BATHS & BALNEO BATHS (WHIRLPOOLS & SPAS)
-
Market size
by value, rates of change, trends and forecasts.
-
Import and
export figures including major sources and destinations by country.
-
Product
trends by material and design.
-
Balnéo
baths - Market size and trends, products trends.
-
Main
suppliers and distribution channels including market shares.
SHOWERS & MULTIFUNCTIONAL SHOWERS
-
Market
size by value, rates of change, trends and forecasts.
-
Product
trends by material and design, including enclosures, trays and
multifunctional cabins.
-
Main
suppliers and distribution channels including market shares.
SANITARYWARE
-
Market
size by value, rates of change, trends and forecasts.
-
Import
and export figures including major sources and destinations by
country.
-
Product
trends by product type, material, colour and design.
-
Main
suppliers and distribution channels including market shares.
BRASSWARE
-
Market
size by value, rates of change, trends and forecasts.
-
Detailed
import and export figures.
-
Product
trends e.g. design and finish. Product mix by type of brassware.
-
Main
suppliers and distribution channels including market shares.
FURNITURE / FITTED AND NON FITTED
-
Market
size by value, trends and forecasts.
-
Product
trends by type of product, design and finish.
-
Main
suppliers and distribution channels including market shares.
ACCESSORIES & HEATED TOWEL RAILS
-
Market
size and trends. Product trends, including bathroom and shower
fittings, shower handsets, shower curtains, bathmats, toilet seats
and mirrors.
-
Main
suppliers and distribution channels with their respective market
shares.
MANUFACTURERS AND DISTRIBUTION CHANNELS
-
Profiles
of the main manufacturers by product sector.
-
Profiles
of the main merchants and retailers, including DIY and furniture
multiples.
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