|
The Bedroom Furniture market forms part of the overall UK Furniture Market,
which was worth an estimated £4.2bn in 2003. The Bedroom Furniture sector
accounts for just over 13% of the overall furniture market with an approximate
value during 2003 of £546 million. Forecasts over the next 4 years estimate
fluctuating annual increases of between 1-3% to reach a value of £588 million
in 2007.
The bedroom furniture market is a mature sector,
and thus has tended towards gradual sustained growth over the period 1997-2003.
During 1997, the bedroom furniture market experienced high levels of growth,
due, in part, to building society de-mutualisation dividends, fuelling high
levels of consumer spending on big-ticket items such as furniture. The following
two years saw a slowdown in growth in the market, reflecting a more stable
economic environment. Growth continued during the period 2000-2001 as interest
rates remained low and the housing market enjoyed a certain degree of buoyancy.
These conditions helped to maintain consumer confidence and underpin high
spending levels.
Despite weak equity markets and slow growth in the manufacturing sector, the UK
bedroom furniture market remained relatively buoyant during 2002. Interest rates
remained low, whilst a booming housing market and high levels of employment
helped maintain growth in the bedroom furniture market of between 2-3% for the
year.
Market activity during 2003 was subject to more uncertain trading conditions,
with the Iraq war and general recession in the world economy, but consumer
confidence and retail sales remained higher than anticipated in the first half
of the year. Sales began to slow in the second half, hampered by the very hot
weather and the interest rate rise in November.
The furniture market is more responsive to swings in consumer confidence,
changes in disposable income and activity in the housing market. Due to the
deferrable nature of big-ticket items such as bedroom furniture, there is often
a lengthy replacement cycle, with purchases often seen as non-essential and
delayed during financial uncertainty.
The bedroom furniture market continues to be dominated by the free standing
sector, with market share remaining constant and estimated to be around 75%
during 2003. The increase in new entrants to the homewares retail market
offering flat-pack products, and the rising level of low value imports within
this sector continue to affect value growth. The fitted sector accounts for the
remaining 25%, but continues to be constrained by pricing pressures and is
driven by activity in the housing sector.
Household penetration levels of fitted bedroom furniture were estimated to be
around 12% during 2003, with forecasts expecting a steady rise to reach around
14% in 2007. Compared with penetration levels forecast for fitted kitchens of
around 69% and fitted bathrooms of 62% in 2007, there is considerable scope for
future development in bedroom furniture, as the trend towards smaller new builds
in the housing sector and the shrinking size of bedrooms, require space-saving
storage solutions.
The self-assembly sector has gained share in recent years with the introduction
of IKEA, retailers such as Marks and Spencer and mail order companies such as
Argos. Recent innovations in production techniques have enabled retailers to
target a wider audience. The convenience and immediacy of self-assembly
furniture is also a key factor.
The market for children's and teenage bedroom furniture appears to growing and
remains a relatively large niche market, as the general enthusiasm for home
improvement has extended to junior bedrooms. More larger retailers are making
room for a wider selection of children's furniture within their ranges, and many
suppliers are also expanding into the junior market and offering innovative
products, which grow with the child. Junior consumers are often now targeted
through direct advertising in children's media.
Bedrooms are increasingly used as multi-purpose areas, often combining home
office activities. This is particularly seen with a second or third bedroom and
in children's rooms, where the need to a second computer has led to increased
demand for dedicated bedroom/office ranges which will fit into smaller spaces. A
change in working practices has led to over 7% of the UK working population now
operating from home.
The past decade has brought about significant changes in wooden furniture
markets, with substantial fears about sustainability, tightening environmental
regulations and mounting pressure for certification. Implications for the
bedroom furniture market are being seen through the decline in use of tropical
hardwood furniture and the use of new material combinations such as natural
fibres and synthetics. Greater interest by retailers in ethical product sourcing
has driven material compositions and styles of furniture.
International trade in wooden bedroom furniture has also been affected by the
strength of the sterling, which continued the influx of value imports into the
UK during 2003.
The trend towards clean and contemporary styles within the bedroom furniture
sector continues to grow, with the popularity of light materials and finishes
such as beech, cherry and light oaks taking precedence over darker ranges. The
pine market has experienced a slight decline in demand in recent years, but
still continues to feature well in the independent and mail order sectors of the
retail market.
Within the supply sector, there are estimated to be just over 4,000 companies
engaged in the manufacture of bedroom furniture, with established leaders such
as MFI Furniture Group (Hygena/Schreiber), Silentnight Holdings and the Homeform
Group (Sharps Bedrooms) continuing to take a major slice of the market with 21%,
13%, and 7%, respectively. During 2003, over 30% of the market was composed of
manufacturing businesses with less than 1% value share.
Within the distribution sector, there has been a blurring of the traditional
retail product boundaries as a number of specialist retailers such as Marks and
Spencer and Laura Ashley move into associated home furnishings markets in search
of growth. Department and variety stores have considerably improved their
product ranges retaining a significant share of the market at 11%. The furniture
multiples continue to take the largest share of the retail market with 41%.
Although the proportion of the population with access to a computer and the
Internet has risen in recent years, the purchase of furniture online still
remains a market yet to realise its full potential. Consumer confidence in the
security of transactions and the inability of the customer to view and touch the
product first hand conspires to restrict Internet usage for information
availability and automation of customer ordering.
Continued interest rate rises forecast for 2004, falling house prices in certain
areas of London and the South East, and general economic uncertainty, will
result in relatively sluggish 1-2% growth in the bedroom furniture market over
the next year with similar low growth rates forecast in the furniture market in
general. This is symptomatic of consumers deferring purchase of big-ticket items
during a period of economic instability.
List of Companies Mentioned
MFI Furniture Group, Silentnight Holdings, Homeform Group, IKEA Furniture,
Group Plc, Alston Cabinets, Sharps, Stompa Furniture, Flexa Furniture Company,
Gautier, Lancelot Furniture, Jay-Be, Erinwood Manufacturing, Steve Allen
Originals, Bernstein Group plc, Gower Furniture, Woodberry Brothers &
Haines, Kingstown Furniture Ltd, Magnet Ltd, Sypmhony Group plc, Hammonds
Furniture Ltd, Crown Products, New Plan, Daval Furniture, Moores Furniture
Group, Igoe Furniture Ltd, Mark Wilkinson Furniture, Eurospace Furniture,
William Ball Ltd, Stompa Furniture Ltd, Flexa Furniture, Hulsta Furniture (UK),
Gautier, Steve Allen Originals, Continenta, Paidi, Thuka Furniture, The Morris
Furniture Group, Willis & Gambier, Bradley Furniture, Charles Barr
Furniture, Andrena Reproductions, Adam Furniture Group, Charta, Consort
Furniture, Nolte Mobel, Eastleigh, Furniture Company, Moffet & Sons,
Artistry in Iron, Craftsman Furniture, Olympus Furniture, Alexander Furniture,
Westward Europe, Corndell Furniture,
British Woodwares, Erinwood Manufacturing, Mr Copperfields Furniture Workshop,
Regent Pine, Lindale, Marden Furniture, Woodpecker Pine, Birch Bedrooms, Alvista
Wardrobes, Mobel Designs, Harvel Fitted Furniture, Sliderobes, Stanley Doors,
Spacemaker, Tvilum Scanbirk, Bernhardt, Gaston Bauwens, Stammschroer, Island
Cliff, Courts plc, Furnitureland Ltd, Habitat, Great, Universal Stores,
Littlewoods, Freemans plc, Grattan plc, Empire Stores Group, Next Directory,
Argos, Index, Marks & Spencer, Laura Ashley, John Lewis, Allders, Bentalls,
Heals, Selfridges, House of Fraser Group, B & Q, Homebase, Focus, Wickes.
|