Market Research - DIY Multiples Market - UK 2008 - 2012  from AMA Research

INTRODUCTION and OVERVIEW 

On the 4 August 2008, AMA Research will publish the Seventh Edition of the report ‘DIY Multiples Market - UK 2008-12’. This report incorporates original input and primary research and represents an up-to-date and comprehensive review of the DIY multiples market. The UK DIY multiples market has experienced difficult trading conditions during 2005 & 2006, affected by lower levels of growth in the housing market and static levels of consumer confidence. The market returned to growth in 2007, buoyed by positive weather conditions over the key Easter trading period but 2008 has proved much more difficult.

The Report includes:

• A DETAILED ASSESSMENT OF THIS £7 BILLION MARKET – including analysis of recent trends, the current situation and prospects for future growth.

• IN-DEPTH ANALYSIS OF THE KEY COMPANIES – including recent developments, store numbers and financial analysis.

• ANALYSIS BY PRODUCT GROUP – DIY multiples’ share and participation within the following product sectors:

Garden & Leisure                                   Furniture & Kitchens

Building Materials                                  Hardware & Housewares

Lighting & Electrical                              Decorating

Window & Floor Coverings                  Other Products

Key points of particular interest:

• Forecasts for 2008 and 2009, through to 2012.

• The increase of the ‘Get Someone In’ trend.  Can this trend be sustained in the face of deteriorating consumer confidence?

• The increased feminisation of the DIY market, with a greater emphasis now placed on home enhancement products.

• Greater competition in the DIY market from rival retailers.  How much of a threat is this to the established DIY multiples?

Key areas covered in the report include:

THE MARKET

• DIY Multiples Market – the market size in value terms from 2002-2007, with forecasts through to 2012.

• The development of the market in recent years, including market background as well as the current situation.

• Key trends affecting the market, including the rise of ‘Get Someone In’, the housing market, the growth of ‘green’ issues and products and the changing customer profile of the DIY multiples.

THE MULTIPLES

• Major companies – turnover, product mix, recent developments.

• Other significant DIY multiples – who they are, their turnover key characteristics and recent developments.

• Market shares of major DIY multiples, including how this has developed in recent years.

• Financial analysis – including operating profitability, stock turnover and sales per square meter analysis of major companies.

• Store numbers – development of store numbers by company, as well as details of planned store developments and network expansion.

• Company positioning – a simple, graphical representation of the major multiples market position in relation to one another.

• Strengths and weaknesses of current DIY multiples’ operations.

• Threats to DIY multiples’ dominant market position from competitive channels.

• Purchasing procedures and the Range Review process.

PRODUCTS

• Overall product mix of DIY multiples and how this has developed in recent years.

• DIY multiples’ overall share of market by product sector, allowing their relative strength to be assessed.

• Market sizes and recent trends for each of the 8 product sectors detailed above.

• The mix of products within each key product sector.

• The role of DIY multiples in the distribution of each product sector – in which areas are they strong, in which areas are they weaker?

FUTURE PROSPECTS

• Housing Market Forecasts - Housing transactions, Domestic RMI activity and New Housebuilding, and their potential impact on the DIY multiples market.

• Key economic influences and their growth prospects.

• Forecasts for DIY Multiples market growth from 2008-2012.

The report is extensive with 110+  pages and over 50 tables and charts (see right hand panel for a full listing of contents including tables and charts)