INTRODUCTION and OVERVIEW
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AMA Research will publish the
eighth edition of the report ‘DIY Multiples Market – UK
2010-2014’. This report incorporates original input and
primary research and represents an up-to-date and
comprehensive review of the DIY multiples market.
The report contains:
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FORECASTS OF MARKET DEVELOPMENTS TO 2014.
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DETAILED ASSESSMENT OF THE MARKET -
analysis
of the recent trends and future prospects.
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IN-DEPTH ANALYSIS OF THE KEY COMPANIES –
including recent developments, store recent developments,
store numbers and financial analysis.
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ANALYSIS BY PRODUCT GROUP –
market sizes, product mixes and distribution of:
Garden and Leisure, Building Materials, Lighting and Electrical,
Window and Floor Coverings, Furniture and Kitchens, Decorating,
Hardware and Housewares
and
Other Products.
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The UK DIY multiples market experienced good growth in 2007, buoyed by
positive weather conditions over the key Easter trading and high levels
of consumer confidence. However, 2008 and 2009 have proved much more
challenging as a result of the difficult economic situation facing the
UK and tough trading conditions. However, the market is expected to
begin to recover in 2010 to reach a market size of £7.2 billion.
Of
particular interest are the following:
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Falling house prices,
low consumer confidence and a low level of house
moves have particularly affected ‘big ticket’ items
such as kitchen and bathroom installations.
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The effects of the economic climate have driven
sales of home enhancement products over the last two
years.
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Other factors
affecting the market include the increased prominence
of other retailers selling home and DIY products,
particularly the grocery multiples.
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The economic
situation is expected to improve slowly
throughout 2010, but consumers are likely to remain
cautious until there are signs of sustained recovery.
Key areas covered in the report include:
THE MARKET
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The DIY
Multiples market
– key characteristics of the market, analysis by value from
2005-2010, with forecasts to 2014.
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The
development of the market in recent years
including
the market background as well as the current situation.
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Key
trends affecting the market
including
the influence of the current economic climate on the housing
market, consumer confidence and consumer purchasing habits.
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Development of the market compared to Builders Merchants.
THE MULTIPLES
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Major
companies -
turnover, product mix, recent developments.
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Other
significant DIY multiples
– company profile, turnover, key characteristics and
recent developments.
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Market shares of major DIY multiples,
including how this has developed in recent years.
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Financial analysis
– including operating profitability, stock turnover and
sales per square metre analysis of major companies.
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Store
numbers
– development of store numbers by company, as well as
details of planned store developments and network
expansion.
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Company positioning
– a simple, graphical representation of the major
multiples market position in relation to one another.
PRODUCTS
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Overall
product mix of DIY multiples
and how
this has developed in recent years.
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DIY
multiples’ overall share of market
by product sector, allowing their relative strength to be
assessed.
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Market
sizes and recent trends
for each of the 8 product sectors detailed above.
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The mix
of products within each key product sector.
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The
role of DIY multiples in the distribution of each
product sector – in which areas are they strong, in which
areas are they weaker?
FUTURE PROSPECTS
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Forecast of
expected market development
in the short, medium
and long term.
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Positive and
negative factors affecting the growth
of the Multiples market. Views on when the market is likely to
recover.
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Outlook for the DIY
Multiples market through to 2014.
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AMA Research
Ltd, Montpellier House, Montpellier Drive, Cheltenham,
Gloucestershire. GL50 1TY. UK.
Tel: +44 (0)1242 235724. Fax: +44 (0)1242 262948
sales@amaresearch.co.uk |
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