Established since 1989, AMA
researches and publishes a wide range of reports on DIY and building
products and consumer durables in the UK, including distribution reviews
such as Builders Merchants, Electrical Wholesalers and DIY Multiples.
Other report areas include, Domestic Heating, Electrical Accessories,
Kitchens, Bathrooms and Showers, Gardens, Tools, Hardware and Doors &
Windows.
This new report reviews the DIY
markets in the following EU countries:
According
to the latest World DIY Report compiled by the Federation of European
DIY Manufacturers’ Associations (FEDIYMA), the world DIY market achieved
gross sales of €395.5bn in 2004.
North America and Europe together make up 90% of the world market,
although these two continents jointly account for only 20% of the
world's population. The report reveals that DIY sales on the two
continents are running at €354.6 billion
We estimate
the overall DIY market in the EU to be worth around
€130bn in 2005.
The product mix
offered varies substantially
- typically a core range of products are offered, including the
following main groups:
-
Bathrooms
- baths, sanitaryware, accessories, shower controls,
enclosures/screens/trays.
-
Furniture
- kitchen, bedroom, occasional.
-
Decorating
- paint, wallcoverings, woodcare, ceramic tiles.
-
Window/Floor coverings
- curtains, blinds, accessories, carpets, vinyls,
laminated flooring.
-
Building Materials
- heating, plumbing, insulation, bricks, timber & board,
door & windows, etc.
-
Garden/Leisure
- horticultural, chemicals, power/hand tools, furniture,
barbecues, garden buildings, fencing, paving,
pots/planters, etc.
-
Hardware
- Ironmongery, fixings, tools, housewares.
-
Lighting
- Lamps, light fittings, security, electrical
accessories.
The three largest markets in Europe combined (Germany,
the UK and France), account for just over two thirds of total sales.
However, the national markets differ greatly in size, maturity,
fragmentation, infrastructure, the real estate situation and consumer
demand. Germany is by far the largest DIY market in Europe, accounting
for a 28% share in 2005. The second largest DIY market after Germany is
the UK, followed by France, Italy, the Netherlands and Spain.
Following a high in 2003, the rate of growth within the
DIY sector has slowed, with the overall market fairly stable over the
past three years. The main reasons for this are the economic slowdown in
most of Europe and the fact that there is far less scope to open new
stores.
Many of the markets under review, with the exception of
Spain, are characterised by a number of common features. These are:
-
A slowing in annual growth rates over
the last two to three years.
-
Price competition in the DIY sector
intensifying.
-
DIY markets consolidating in terms of
the supply structure.
-
DIY multiples increasing their
presence through merger and acquisition activity as
well as organic growth.
-
Floorspace
in the DIY sector growing.
-
The market experiencing a shift from
pure DIY goods/lines to encompass “home
improvement/home enhancement” products.
German
consumers again spent the greatest amount on DIY products in 2005
with average household spend €944, an increase of 5% on the previous
year and three times higher than the amount spent by inhabitants of
the Iberian Peninsula. British consumers spent almost as much as
their German counterparts, followed by the French and Belgians.
Polish households spent exactly the same amount as the Spanish and
Italians relative to their income. The lowest household spend on DIY
came in at €37 in the Czech Republic.
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