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Of
particular interest are the following:
-
Analysis of market performance during economic downturn.
-
Factors affecting the market
and analysis of key market characteristics (eg: impact
of reversal of trend towards affluent/time-rich 50-65 age
groups).
-
Product group analysis
–
market sizes, influences, trends and forecasts.
-
Review of key suppliers for different product categories
– key players, product profiles, market positioning,
turnovers etc
-
Review of distribution structure –
key
channels - garden centres, DIY multiples, builders
merchants, growth of internet 2010-2011.
-
Forecast of market performance to 2016.
Some of the companies featured include:
AVS Fencing Supplies, B&Q, Barton Grange, BDC, Blue
Diamond, Bouchier Fencing, Crocus, Decco, Dobbies Garden Centres, Elho,
Feature DECO, Forest Garden, Garden & Leisure Group, Garden Direct,
Gardening Direct, Golden Acres, Grange Fencing, Greenfingers,
Haddonstone, Haskins Garden Centres, Hillier Garden Centres, Hillview
Group, Home Hardware Southwest, Homebase, Honeysuckle Bottom Sawmill,
Hutton Garden Products, Interpet, J Parker, Jacksons Fencing, Klondyke
Garden Centres, La Hacienda, Maidenhead Aquatics, Minsterstone, Mr
Fothergills, Notcutts, OA Taylors & Sons, OAL (Oasis, Atlantis, Lotus)
Water Garden Products, Oase, Otter Nurseries, Outdoor Life Group,
Outland Stone, Rockways, Rowlinson Garden Products, Saint-Gobain, Sankey,
Smart Solar Inc, Solus Garden & Leisure, Somerlap Forest Products,
Squires, Stax Trade Centres, Stewart Plastics, Suttons Seeds, The Garden
Centre Group, The Stoneballs Company, The World of Water Group, Thumbs
Up, Travis Perkins, Trident Water Gardens, Van Hage, Webbs Garden
Centres, Westland Horticulture, WFSBorder, Wickes, Wilfirs, Willowstone
Garden Products, Winchester Growers, Wolseley.
Key areas covered in the report include:
THE MARKET
-
Domestic
decking and landscaping materials market
– market definition in terms of product categories included
– share mix between hard, soft landscaping and decorative
products.
-
Market
size
- analysis by value from 2006-2011,
key characteristics of the market.
-
Market
trends and major factors influencing the market -
including the impact of economic climate, performance of
housebuilding/housemoving sector, resurgence of interest in
‘grow-your-own’, DIY trends, attitudes towards gardens,
longer term demographics (eg: reversal of trend towards
time-rich/affluent 50-65 age groups etc).
-
Market
forecasts
– market size, prospects and influencing factors on market
for 2009-2011. Short term prospects in 2012/13 and up
to 2016.
PRODUCTS
-
Product groups reviewed:-
-
Hard
Landscaping
- paving and walling, fencing, trellis & garden
structures, decking, aggregates.
-
Garden Decoration
- pots & planters, water features & decorative products,
external lighting.
-
Soft
Landscaping
- bedding plants, nursery stock, bulbs and seeds.
-
Estimated shares
in 2011
of main product groups within each sector.
-
Product groups
–
definition, market size 2006-2016 and product mix within
each sector. Review of products including recent trends
and factors affecting sector. Future prospects.
-
Decking Sector
– market
values 2006-16, volumes 2006-11, material mix, product mix
(deckboards, balustrading, joists etc.), key suppliers
etc.
SUPPLIERS OF LANDSCAPING
MATERIAL PRODUCTS
-
Overview of supply structure
– complex
structure with different product sectors having a variety
of distribution channels.
-
Identification of main suppliers
by product group - product profiles, turnovers etc
-
Review
of distribution channels
– estimated shares of channels including garden
centres, DIY multiples, builders merchants, internet/mail
order, independents etc.
-
Review
of key suppliers in each distribution channel
-
market shares, turnovers, company structure, key areas of
specialization etc.
FUTURE PROSPECTS
-
Forecast of market
developments
in 2012/13 and long term prospects.
-
Positive and
negative factors affecting
the market –
performance of UK economy, housebuilding and consumer confidence &
spending.
-
Outlook
for the decking and landscaping materials market through to 2016.
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