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AMA Research have published the 2nd Edition of the
Decorative Radiator Market Report 2008. Incorporating original input
and primary research, it represents an up-to-date review of this fast
growing market.
In a generally static radiator market, decorative
radiators stand out as a sector with significant growth potential. In
recent years, radiators have evolved from purely functional products
into more design led items. Decorative radiators are increasingly being
used as a focal point in the home or to complement the interior design
style. Towel warmers are now regarded as an essential fixture in new
and refurbished bathrooms.
Key
issues covered include:
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Market Overview:
analysis of decorative radiator market.
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Product Review:
decorative radiators and towel warmers.
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Market Influences:
key sectors and trends.
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Supply Structure:
review
of major UK suppliers.
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Distribution:
key channels of distribution.
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This is a unique report assessing developments in this
market in terms of market value; trends; product mix; supply and
distribution structures; key influencing factors; as well as offering
forecasts for future market size and comment on possible future
developments.
Areas of
particular interest include:-
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The
decorative radiator market has shown impressive rates of growth
in recent years and further growth is expected to come from the
domestic refurbishment sector, in particular.
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Despite
rapidly improving volume sales, markets have remained price
sensitive, with increasing levels of foreign competition, and an
increase in the number of suppliers, contributing to pressures on
margins throughout the supply chain.
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There is
now an increased focus on design orientated products with more
minimalist, contemporary styles. There is a definite trend towards
custom design in innovative and unusual shapes, colours, materials and
finishes.
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In terms
of product development, the focus is on improving thermal performance,
energy efficiency and control/flexibility, with a view to achieving
lower running costs.
Key areas of coverage in the report include:-
MARKET OVERVIEW
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Market
Definition:
decorative radiators, standard towel warmers.
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Market
Background:
market size – volume and value; background; current situation; trends;
future prospects, forecasts through to 2012.
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Product Mix and
Characteristics:
market share - decorative radiators and towel warmers;
pricing; key drivers - lower prices; greater awareness; wider
availability; more designs/finishes; improvements in thermal
performance and energy efficiency.
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Sales by Sector:
replacement, first time installation, new build, commercial.
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Product Trends:
designs, materials, finish, colour, functionality, innovation,
environmental concerns.
SUPPLY AND DISTRIBUTION
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Major Suppliers:
key players; market share; product range, market positioning,
profiles, distribution channels etc.
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Distribution:
structure; share by channel; builders/plumbers merchants;
distributors; DIY multiples; specialist retailers; non-domestic
sectors; direct supply etc.
MARKET INFLUENCES
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Housing Market:
new house build; mix of housebuilding completions – growing share of
flats; refurbishment activity- domestic/commercial; house moving
activity.
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Self Build:
volume and value; sector trends and forecasts.
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Domestic
Conservatories: market
size by volume; sector trends and market prospects.
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Under-floor
Heating:
market size by value; factors affecting growth.
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Bathroom
Products:
market size; key influencing factors
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Non Domestic
Market:
hotels; offices; education; healthcare.
FUTURE PROSPECTS
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Future prospects
for decorative radiator market
– market size forecasts; factors affecting this forecast; economic
factors; trends in terms of product mix, innovation and development,
supply and distribution, etc.
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