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While the UK
economy has experienced relatively strong growth over the last 5 years,
the market for door & window fittings has been less buoyant.
The market for door and window fittings is estimated at £553m in 2003
and is very fragmented in terms of product range. Major sectors include
locks, handles, hinges, door closers, ventilators, PVCu tilt `n' turn
gearing, emergency exit hardware, signs/letterplates, padlocks, chains
and other ancillary products.
In general
terms, the market has grown only moderately in 2001-03, though overall
market growth levels disguises wide variations in performance between
product sectors, with locks in particular benefiting from a switch to
higher specifications. It is a market characterised by fiercely
competitive pricing, fuelled by the large number of players in the
market, as well as high volumes of low-priced imported products on the
market.
The commercial
construction market has been relatively buoyant in recent years,
particularly the education, health and office sectors, which combined
have boosted the fittings market. New build has been relatively flat in
2002/03, but should see some growth in the medium term. The domestic
window replacement market, however, is a very mature market where long
term growth is not anticipated. Nonetheless, the market remains large
for windows at least in the short-medium term, and the door replacement
market is expected to show marginal growth in the next few years. The
buoyant conservatory market currently also offers a growth area for the
handles and fittings market.
In terms of
materials, the growth in the use of PVCu for windows and doors has
resulted in major changes over the last decade in terms of product
design, suppliers and methods of distribution for the major hardware
products - particularly hinges, locks and handles. However, the trend to
PVCu is slowing down as the material is reaching saturation levels in
the replacement market, though there has been substantial growth in the
new build and some commercial sectors in recent years.
Handles and
locks represent the largest product sectors, each accounting for an
estimated 30% of the hardware market. The key area of growth in the
locks market in recent years has been the development of multi-point
locking systems which is estimated to represent around 35% of the locks
market in 2003. Shoot-bolt systems have been the largest growth sector,
particularly in the home improvement sector, where retail companies are
looking for additional marketing features, with new build specifiers
also looking for higher quality systems.
Assa Abloy
are now regarded as market leaders in the lock sector, with Laird
Group and IR Architectural Hardware also key players.
Distribution is widely spread among Builders Merchants, Independent
Hardware companies, DIY Multiples, Architectural Ironmongers, Locksmiths
and the Direct Sell window companies, with all accounting for
substantial shares of the market.
Sales of door
and window handles were an estimated £159m in 2003. Handle supply and
distribution is widely spread with Builders Merchants/Joinery Centres,
DIY Multiples, Systems Companies/Fabricators and Architectural
Ironmongers all taking significant shares of the market. Many players
supply the market, often with niche products.
Our estimate
for the value of the market for hinges for door and window applications
is £56m in 2003. Friction stays continue to increase share, stimulated
by the influence of the replacement window market, and growing usage of
PVCu in new build domestic and commercial applications.
In terms of
distribution, the friction stay sector is dominated by Window
Fabricators/System companies, though Builders Merchants and DIY
Multiples are strong in the distribution of butt hinges. Major suppliers
include Nico, Laird and Basta Parsons in the
butt-hinge sector. Securistyle dominate the friction stay market,
with Cotswold, Cego/Euromond, Avocet, Latham
and Nico also leading suppliers. Grorud and Spilka
are leading suppliers in specialist hinge sectors.
Door closers
are primarily specified in the commercial and public non-housing sectors
with Builders Merchants and Architectural Ironmongers the main channels
of distribution. Leading suppliers include Briton, Dorma, Jebron
and Perkins & Powell. Other leading sectors of
the fittings market include ventilators, signs/letterplates, PVCu tilt
`n' turn gearing and emergency exit hardware.
In overall
terms, the distribution of door and window fittings is divided between
four major sectors. Window Fabricators and Systems Companies account for
an estimated 33%, with Builders Merchants/Joinery Centres accounting for
around 16%.
DIY Multiples
account for around 22% of the market, though their share of the locks
and handles sector is higher. Architectural Ironmongers account for an
estimated 14% of the market, though their share is heavily dependent on
the commercial sector, which has experienced stronger recovery in the
last 2-3 years.
The
development of these major distribution channels reflects the fragmented
nature of the product range and the importance of frame materials and
end-use applications influencing the source of supply. Builders
Merchants have steadily lost share, primarily due to the switch from
timber to PVCu in the new build market, where windows and hardware are
often sourced through specialist window companies.
The supply
structure is equally very fragmented for the same reasons and differs
within specific product groups. Substantial changes have occurred in the
supply structure over the last few years. Assa Abloy are a leading
supplier, while IR Architectural Hardware are also a broad-based
international supplier of hardware. The Laird Group also have major
interests across all sectors of the hardware market. Further
rationalisation of the supply structure is anticipated as price
pressures continue to dampen margins.
Market
prospects for 2004 remain cautiously optimistic in terms of volumes,
with reasonable growth anticipated in the commercial sector. Domestic
new build should also offer some growth, though the replacement market
will be relatively flat reflecting the maturity of the sector. Value
growth, however, will be restricted due to competitive pressures,
exacerbated by the growth of imports.
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