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AMA Research have
now published the eighth edition of the "Domestic Garden
Leisure Market -UK 2004" report. The report is an up-to-date and
comprehensive review of the garden leisure sector, which incorporates
original research on this growth market. With over 90 pages, it
provides excellent value for money.
Product
areas covered are:
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Garden
Furniture - materials including plastic/resin, metals and woods,
Product types including chairs, dining sets, loungers, & parasols.
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Barbecues-
including charcoal, kettle and gas.
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Leisure
Accessories - including barbecue fuels, accessories and tools, along
with Patio Warmers, Chimineas and Patio heaters.
The Garden
Leisure market was worth over £500 million at retail prices
during 2003 having experienced strong growth compared with previous
years. The Garden Leisure sector is a maturing market characterised by
increasing share taken by added value products, and by users becoming
more discerning in their choice of product. The report assesses the
implications of these changes for suppliers, distributors and retailers.
Of
particular interest:-
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Value added
growth in both the garden furniture and the barbecue market - key
drivers for this growth?
-
Growth of
Patio Heaters and Warmers - review of the market in this sector.
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Continued
growth of gas barbecues.
-
Shift in
material mix in garden furniture sector.
The report is
written by marketing professionals with wide experience of home improvement
products and provides a detailed quantitative assessment of major
developments and a qualitative interpretation of trends.
Key
areas of coverage in the report include:-
GARDEN
FURNITURE
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Market size by
value – trends from 1998 through to 2003/2004.
-
Recent market
performance, current situation and reasons for trends, including
positive and negative factors affecting the market.
-
Future trends for
overall garden furniture market - forecast to 2008, factors influencing
future prospects.
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Household
penetration levels of total garden furniture market.
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Product mix by
type. Market share, key areas of growth, etc.
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Mix by material,
market shares, trends, growth in share of wood, share by material since
1995.
-
Seasonality of
garden furniture sales.
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Key suppliers of
different types of garden furniture, leading companies within the garden
furniture market - market shares, positioning etc.
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Distribution
channels for garden furniture, channel shares, major companies involved
in each channel.
BARBECUES
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Size of barbecue
market in both volume and value terms, 1998 through to 2003 with
estimates for 2004 and forecasts to 2008.
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Reasons for recent
trends, factors affecting the recent performance of the market.
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Forecasts for
barbecue sales and justification for trends.
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Household
penetration of barbecues – future growth prospects.
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Household
penetration of barbecues by type, eg charcoal, gas, kettle, etc.
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Mix of barbecues
by type, share by value, continuing growth of gas barbecues, other
product trends.
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Seasonality of
barbecue sales.
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Future prospects
for the barbecue and accessories markets.
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Major
manufacturers/suppliers of barbecues, market shares for 2003, company
information.
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Other suppliers
involved in the manufacturing or distribution of barbecues and
associated products.
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Distribution of
barbecues by channel, major chains/companies involved in each channel,
growth areas.
LEISURE
AND BARBECUE ACCESSORIES
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Barbecue accessory
and fuel markets – size by value, recent trends. Products included are
barbecue fuels and barbecue accessories.
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Leisure accessory
products including - patio heaters, chimineas etc.
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Market size
estimates for each of the above product areas.
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Key suppliers for
each of the above areas.
GENERAL
AND FUTURE PROSPECTS
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Prospects for the
garden leisure market – major factors influencing future performance.
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Likely
developments by product and market sectors.
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Housebuilding and
housemoving, historical trends, recent performance.
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Population
profile, current trends, implications for the garden leisure industry
etc.
The report contains over 90 pages of original research and comment on the UK
Garden Leisure Industry providing incisive and thought provoking views on
its future development.
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