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Number of
Homeworkers UK 1997-2007 in Millions
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This report is the First Edition of the UK
Garden Rooms and Buildings Market. The report evaluates garden
buildings suitable for all year round use and are categorised by
construction type - Log cabins, Modular, Timber
Framed and Others.
Specifically
excluded from the report are conservatories, garden sheds,
greenhouses and playhouses. However, all these products are subject
to many of the same market drivers as homeowners seek to maximise
space in both home and garden, which are reviewed in the report. |
The garden rooms and
buildings market is relatively new and, consequently, has been
experiencing good levels of growth and is expected to continue to do so
for the foreseeable future. Current volumes are relatively modest at
around 30,000 buildings per annum, and the
potential for growth is limited by the number of households with adequate
sized gardens. However, with only an estimated 200,000 garden rooms and
buildings already installed in the UK, and approximately 15 million
gardens, there is plenty of scope for long-term growth.
Product development is
vibrant at the moment with sustainability and homeworking two major
influences on this market.
The number of homeworkers has risen strongly in the last decade to around
3.3 million and a garden room makes a cost-effective option for an
‘office’ in the home.
Garden rooms and
buildings are currently experiencing a high level of product
development in terms of style, appearance, material and manufacturing
processes. Examples include better insulation, sustainable timber sources,
improved wood treatment, higher standards of fit-out etc. The trend
towards higher standards of fit-out is similar to the development of
conservatories in the 1990s, with buyers becoming more demanding in terms
of looking for improved insulation standards, underfloor heating, higher
security, better furnishings etc, which will add value to the market in
the longer term.
Suppliers
range from the very small, often selling direct to consumers, to the
larger operations such as high volume log cabin producers selling via DIY
outlets. Garden rooms and buildings are distributed through a range of
different channels including DIY outlets and builders merchants, online /
mail order, through garden centres and even some high street retailers.
Market prospects are
optimistic in the longer term. Volume
growth is estimated to experience continued expansion between 2008 and
2012 as the market continues to develop and there is growing knowledge and
acceptance of the concept of garden rooms and buildings. While 2008 may
see a slowdown in the rate of growth due to a downturn in consumer
confidence, 2009-12 is expected to see increases of around 6-7% per
annum.
It is expected that this
growth in product value will exceed the growth in unit volume. As
a result, we estimate that market value (for buildings only) will increase
from around £100m in 2007 to an estimated £139m in 2012, as homeowners
seek to trade up to higher specification buildings.
AMA Research’s “Garden
Rooms and Buildings Market UK 2008-2012” report is available in hard
copy or electronic format for £625 and can be ordered online at
www.amaresearch.co.uk
or by calling 0871 3103450.
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