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This unique report answers the need for both a quantitative
and qualitative analysis of garden leisure products and
represents an invaluable guide to the overall market for sales
and marketing professionals involved in the garden industry.
Focusing on market size and trends, product mix, supply,
distribution and future prospects, the report is
comprehensive, informative and will facilitate operational and
strategic decision-making processes.
It is estimated that the garden leisure market was worth over
£500 million at retail selling prices in 2008. The market has
experienced a period of decline in recent years, following
prolonged growth, as a result of numerous factors which are
assessed in the report. The report also assesses the
implications of these changes for suppliers, distributors and
retailers.
Areas of particular interest:
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Market forecasts for 2009 and medium term prospects.
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Changes to the material mix within the Garden Furniture
sector.
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Key drivers within
individual product sectors.
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Review of key suppliers.
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Review of key distribution channels.
Some of the companies included :
Argos, B&Q, Blooms of Bressingham, Blue Diamond Ltd,
Bridgemere Garden World, British Home Stores, Cargo Home Stores, Crocus,
Debenhams plc, Dobbies Garden Centres Plc, Focus, Garden & Leisure
Group, Grattan plc, Habitat, Haskins Garden Centres, Hillier Nurseries,
Homebase, John Lewis, Klondyke Garden Centres, Littlewoods, Notcutts
Ltd, Robert Dyas Holdings Ltd, Squires, The Garden Centre Group (Wyevale),
The Range, Van Hage, Wickes, Wilkinsons.
Key areas covered in the report
include:
GENERAL AND FUTURE PROSPECTS
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Prospects for the garden leisure market
major factors influencing future performance.
-
Likely developments
by product and market sectors.
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House building, historical trends, recent
performance.
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Population profile, current trends,
implications for the garden leisure industry etc.
GARDEN FURNITURE
-
Market
size
by value trends from 2003 through until
2013. Recent market performance, current situation
and reasons for trends, including positive and negative
factors affecting the market.
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Future trends
for overall garden furniture forecast to 2013, factors
influencing future prospects.
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Household penetration
levels of total garden furniture.
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Product mix
by type tables, chairs, sets, benches,
hammocks etc.
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Mix by Material
- wood, metal, plastic/resin - market shares, changes by
material since 2005.
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Seasonality
of garden furniture sales - % mix of sales by month.
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Key suppliers
of different types of garden furniture, leading companies
within the garden furniture market market shares,
positioning etc.
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Distribution channels
for garden leisure products - channel shares (DIY, Garden
Centres, Internet, Dept. Stores, Catalogue/Mail Order etc.),
major companies involved in each channel.
BARBECUES
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Size of barbecue market
in both volume and value terms, 2003 through
to 2008 with estimates for 2009 and forecasts to 2013.
Reasons for recent trends, factors affecting the
recent performance of the market.
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Forecasts
for barbecue sales and factors influencing
trends.
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Household penetration
of barbecues future growth prospects.
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Mix of barbecues by type
charcoal, gas - share by value,
continuing growth of gas barbecues, other product trends.
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Seasonality
of barbecue sales - % mix by quarter.
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Future prospects
for the barbecue and accessories markets.
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Major manufacturers/suppliers
of barbecues, market shares for 2008,
company information. Other suppliers involved in the
manufacturing or distribution of barbecues and associated
products.
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Distribution channels
for barbecues and major chains/companies involved in each
channel.
LEISURE AND BARBECUE ACCESSORIES
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Barbecue and accessory fuel market,
size by value and recent trends.
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Leisure accessory products
including patio heaters, chimeneas etc changing trends,
environmental issues etc.
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Market size estimates
for each of the above product areas
2003-2013.
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Key suppliers
for each of the above areas.
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