| 1. |
INTRODUCTION |
7 |
| 1.1 | BACKGROUND |
7 |
| 1.2 | SOURCES OF INFORMATION |
7 |
| 2. |
SUMMARY AND FUTURE PROSPECTS |
9 |
| 2.1 | SUMMARY |
9 |
| 2.2 | FUTURE PROSPECTS |
11 |
| 3. |
ECONOMIC ENVIRONMENT |
14 |
| 3.1 | GDP |
14 |
| 3.2 | INFLATION & INTEREST RATES |
15 |
| 3.3 | UNEMPLOYMENT |
15 |
| 3.4 | HOUSEHOLD CONSUMPTION |
16 |
| 3.5 | HOUSING & CONSTRUCTION |
17 |
| 3.6 | STERLING |
18 |
| 3.7 | CONCLUSIONS |
18 |
| 4. |
GARDEN PRODUCTS MARKET |
20 |
| 4.1 | DEFINITION |
20 |
| 4.2 | MARKET STRUCTURE |
20 |
| 4.3 | MARKET SIZE |
22 |
| 4.3.1 | Current Performance |
22 |
| 4.4 | KEY MARKET INFLUENCES |
25 |
| 4.4.1 | The Housing Market |
25 |
| 4.4.2 | Mix of Housebuilding Completions |
26 |
| 4.4.3 | Housing Transactions |
27 |
| 4.4.4 | Consumer Characteristics |
28 |
| 4.4.5 | Other Influences |
30 |
| 5. |
CHANNELS OF DISTRIBUTION |
31 |
| 5.1 | DISTRIBUTION OF GARDEN PRODUCTS |
31 |
| 5.2 | GARDEN CENTRES |
32 |
| 5.2.1 | Definition |
32 |
| 5.2.2 | Market Size |
33 |
| 5.2.3 | Market Shares |
35 |
| 5.2.4 | Key Companies |
36 |
| 5.2.5 | Product Mix |
38 |
| 5.2.6 | Garden Centre Analysis |
40 |
| 5.3 | DIY MULTIPLES |
42 |
| 5.3.1 | Definition |
42 |
| 5.3.2 | Market Size |
42 |
| 5.3.3 | Key Companies |
45 |
| 5.3.4 | Distribution of Garden Products |
46 |
| 5.3.5 | Garden Product Mix |
48 |
| 5.4 | HIGH STREET AND GROCERY MULTIPLES |
49 |
| 5.4.1 | Key Companies |
49 |
| 5.4.2 | Garden Products Mix |
50 |
| 5.5 | CATALOGUE STORES / MAIL ORDER / INTERNET SUPPLIERS |
52 |
| 5.5.1 | Key Companies |
52 |
| 5.5.2 | Garden Products Mix |
54 |
| 5.6 | OTHERS |
55 |
| 6. |
PRODUCTS |
56 |
| 6.1 | PRODUCT MIX |
56 |
| 6.2 | SHARE BY PRODUCT |
56 |
| 6.3 | PRODUCT SECTOR TRENDS |
57 |
| 6.3.1 | Horticulture |
57 |
| 6.3.2 | Garden Buildings |
67 |
| 6.3.3 | Garden Leisure |
71 |
| 6.3.4 | Garden Equipment |
81 |
| 6.3.5 | Garden Chemicals |
86 |
| 6.3.6 | Garden Sundries |
91 |
| TABLES AND CHARTS |
| CHART 1 | UK DOMESTIC GARDEN PRODUCTS DISTRIBUTION MARKET 2004-2014 – BY VALUE (£M RSP) |
9 |
| CHART 2 | INTEREST RATES AND INFLATION (CPI) FROM 1992-2014 |
15 |
| CHART 3 | PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 |
16 |
| TABLE 4 | EXCHANGE RATE FLUCTUATIONS 2004-2010 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
18 |
| CHART 5 | DISTRIBUTION STRUCTURE FOR DOMESTIC GARDEN PRODUCTS |
21 |
| TABLE 6 | UK DOMESTIC GARDEN PRODUCTS DISTRIBUTION MARKET 2004-2014 – BY VALUE (£M RSP) |
22 |
| TABLE 7 | UK HOUSE BUILDING COMPLETIONS 2004 TO 2009 – BY VOLUME (‘000 DWELLINGS) |
26 |
| CHART 8 | HOUSEBUILDING COMPLETIONS - % MIX BY HOUSES/FLATS, 2001-2009 |
27 |
| TABLE 9 | NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES, 2006-2009 (‘000) |
28 |
| CHART 10 | AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (‘000) |
29 |
| CHART 11 | UK GARDEN PRODUCTS DISTRIBUTION CHANNELS SHARES MIX, 2009 BY VALUE |
31 |
| CHART 12 | UK GARDEN CENTRE MARKET 2004-2009 – £M AT RSP |
33 |
| TABLE 13 | GARDEN CENTRE MARKET SHARES 2009 BY VALUE |
35 |
| CHART 14 | GARDEN CENTRES PRODUCTS MIX, 2009 – BY VALUE |
39 |
| CHART 15 | DIY MULTIPLES MARKET, 2004-2009 – BY VALUE (£M AT RSP) |
43 |
| CHART 16 | UK DIY MULTIPLES MARKET FOR GARDEN & LEISURE PRODUCTS 1997-2009 (£M RSP) |
47 |
| CHART 17 | GARDEN & LEISURE PRODUCTS SHARE BY MAJOR MULTIPLE, 2009 |
47 |
| CHART 18 | DIY MULTIPLES GARDEN PRODUCT MIX 2009 – % BY VALUE |
48 |
| CHART 19 | HIGH-STREET & GROCERY MULTIPLES GARDEN PRODUCT MIX 2009 – % BY VALUE |
51 |
| CHART 20 | CATALOGUE, MAIL-ORDER & INTERNET RETAILERS GARDEN PRODUCT MIX 2009 – BY VALUE |
54 |
| CHART 21 | MIX OF PRODUCTS WITHIN THE UK DOMESTIC GARDEN PRODUCTS DISTRIBUTION MARKET 2009 – BY VALUE |
56 |
| TABLE 22 | PRODUCT MIX 2009 - % SHARE BY PRODUCT SECTOR, BY CHANNEL |
57 |
| CHART 23 | UK DOMESTIC HORTICULTURAL PRODUCTS MARKET 2004-2009 (£M RSP) |
58 |
| CHART 24 | MIX OF PRODUCTS WITHIN THE UK HORTICULTURAL MARKET 2009 – BY VALUE |
60 |
| TABLE 25 | UK DOMESTIC NURSERY STOCK & BEDDING PLANTS MARKET, 2004-2009, BY VALUE (£M RSP) |
61 |
| TABLE 26 | UK HOUSE PLANTS MARKET, 2004-2009, BY VALUE (£M RSP) |
62 |
| TABLE 27 | UK DOMESTIC BULBS & SEEDS MARKET 2004-2009, – BY VALUE (£M RSP) |
63 |
| CHART 28 | CHANNELS OF DISTRIBUTION FOR THE DOMESTIC HORTICULTURAL MARKET, 2009 (% BY VALUE) |
66 |
| TABLE 29 | UK DOMESTIC MARKET FOR GARDEN BUILDINGS (£M RSP) 2004-2009 |
67 |
| TABLE 30 | DISTRIBUTION CHANNEL SHARES IN THE GARDEN BUILDING MARKET, 2009 - % BY VOLUME |
70 |
| CHART 31 | UK MARKET FOR DOMESTIC GARDEN LEISURE, 2004-2009 – BY VALUE (£M AT RSP) |
72 |
| CHART 32 | PRODUCT MIX - DOMESTIC GARDEN LEISURE MARKET, 2009 (% BY VALUE) |
73 |
| TABLE 33 | UK DOMESTIC GARDEN FURNITURE MARKET 2004-2009 – BY VALUE (£M RSP) |
73 |
| TABLE 34 | UK BARBECUE MARKET VOLUME & VALUE 2004-2009 |
75 |
| TABLE 35 | PRODUCT MIX OF BARBECUES (CHARCOAL, GAS, OTHERS) UK 2009 |
77 |
| TABLE 36 | UK GARDEN LEISURE ACCESSORY MARKET 2004-2009 – BY VALUE £M RSP |
78 |
| TABLE 37 | UK DISTRIBUTION CHANNEL SHARES FOR GARDEN LEISURE PRODUCTS 2009 - % BY VALUE |
80 |
| CHART 38 | UK MARKET FOR DOMESTIC GARDEN EQUIPMENT, 2004-2009 – BY VALUE (£M AT RSP) |
81 |
| CHART 39 | PRODUCT MIX - DOMESTIC GARDEN EQUIPMENT MARKET, 2009 (% BY VALUE) |
83 |
| CHART 40 | CHANNELS OF DISTRIBUTION FOR THE DOMESTIC GARDEN EQUIPMENT MARKET, 2009 (% BY VALUE) |
85 |
| CHART 41 | UK MARKET FOR DOMESTIC GARDEN CHEMICALS, 2004-2009 – BY VALUE (£M AT RSP) |
87 |
| CHART 42 | PRODUCT MIX - DOMESTIC GARDEN CHEMICALS MARKET, 2009 (% BY VALUE) |
88 |
| CHART 43 | CHANNELS OF DISTRIBUTION FOR THE DOMESTIC GARDEN CHEMICALS MARKET, 2009 (% BY VALUE) |
90 |
| CHART 44 | UK MARKET FOR DOMESTIC GARDEN SUNDRIES, 2004-2009 – BY VALUE (£M AT RSP) |
92 |
| CHART 45 | UK DOMESTIC MARKET FOR GARDEN SUNDRIES 2009 – BY VALUE |
93 |
| TABLE 46 | UK DOMESTIC PAVING & WALLING MARKET 2004-2009 – BY VALUE (£M RSP) |
94 |
| TABLE 47 | UK DOMESTIC POTS & PLANTERS MARKET 2004-2009 – BY VALUE (£M RSP) |
96 |
| TABLE 48 | UK DOMESTIC WATER FEATURES AND DECORATIVE PRODUCTS MARKET 2004-2009 – BY VALUE (£M RSP) |
98 |
| CHART 49 | UK MARKET FOR DOMESTIC GARDEN LIGHTING 2004-2009 – BY VALUE (£M AT RSP) |
100 |
| TABLE 50 | UK DOMESTIC FENCING, TRELLIS & GARDEN STRUCTURES MARKET 2004-2009 – BY VALUE (£M RSP) |
102 |
| TABLE 51 | UK DOMESTIC DECKING MARKET 2004-2009 – BY VALUE (£M RSP) |
105 |
| TABLE 52 | UK DOMESTIC WATER TRANSFER & STORAGE PRODUCTS MARKET 2004-2009 – BY VALUE (£M RSP) |
108 |
| CHART 53 | CHANNELS OF DISTRIBUTION FOR THE DOMESTIC GARDEN SUNDRIES MARKET, 2009 (% BY VALUE) |
110 |
