| 1. |
INTRODUCTION |
6 |
| 2. |
SUMMARY |
7 |
| 3. |
ECONOMIC ENVIRONMENT |
10 |
| 3.1 |
GDP |
10 |
| 3.2 |
INFLATION & INTEREST RATES |
11 |
| 3.3 |
UNEMPLOYMENT |
12 |
| 3.4 |
HOUSEHOLD CONSUMPTION |
13 |
| 3.5 |
HOUSING & CONSTRUCTION |
14 |
| 3.6 |
STERLING |
14 |
| 3.7 |
POPULATION PROFILE |
15 |
| 3.8 |
CONCLUSIONS |
17 |
| 4. |
GARDEN PRODUCTS MARKET |
18 |
| 4.1 |
DEFINITION |
18 |
| 4.2 |
MARKET STRUCTURE |
18 |
| 4.3 |
MARKET SIZE |
20 |
| 5. |
CHANNELS OF DISTRIBUTION |
25 |
| 5.1 |
DISTRIBUTION OF GARDEN PRODUCTS |
25 |
| 5.2 |
GARDEN CENTRES |
27 |
| 5.3 |
DIY MULTIPLES |
40 |
| 5.4 |
HIGH STREET / GROCERY MULTIPLES |
51 |
| 5.5 |
CATALOGUE SHOPS / MAIL ORDER |
52 |
| 5.6 |
INTERNET SUPPLIERS |
53 |
| 5.7 |
OTHERS |
54 |
| 5.8 |
FUTURE PROSPECTS |
55 |
| 6. |
PRODUCTS |
59 |
| 6.1 |
PRODUCT MIX |
59 |
| 6.2 |
SHARES BY PRODUCT |
61 |
| 6.2.1 |
Horticulture |
65 |
| 6.2.2 |
Garden Buildings |
78 |
| 6.2.3 |
Garden Leisure |
86 |
| 6.2.4 |
Garden Equipment |
99 |
| 6.2.5 |
Garden Chemicals |
111 |
| 6.2.6 |
Garden Sundries / Other Products |
116 |
| 7. |
KEY MARKET INFLUENCES. |
134 |
| 7.1 |
THE UK HOUSING MARKET |
134 |
| 7.2 |
CONSUMER RETAIL EXPENDITURE |
138 |
| 8. |
FUTURE PROSPECTS |
140 |
|
|
LIST
OF TABLES AND CHARTS |
| CHART 1 |
OVERALL GARDEN PRODUCT, GARDEN CENTRE MARKET AND DIY
MULTIPLES GARDEN PRODUCTS MARKET 1991-2003 (£M RSP) |
7 |
| CHART 2 |
INTEREST RATES AND INFLATION (RPI) FROM 1990-2005 |
12 |
| CHART 3 |
PDI & SAVINGS RATIO 1980-2005 |
13 |
| TABLE 4 |
EXCHANGE RATE FLUCTUATIONS 1997-2004 - DOLLARS, AND THE ECU
TO THE POUND STERLING, SPOT RATES |
15 |
| CHART 5 |
AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 ('000) |
16 |
| CHART 6 |
GARDEN PRODUCTS - MAJOR CHANNELS OF DISTRIBUTION |
19 |
| TABLE 7 |
UK GARDEN PRODUCTS MARKET 1994-2007 (£M RSP) |
20 |
| CHART 8 |
DISTRIBUTION OF GARDEN PRODUCTS 2003 BY VALUE |
25 |
| TABLE 9 |
COMPARISON OF DISTRIBUTION CHANNELS SHARES 1991-2003 BY
VALUE |
26 |
| TABLE 10 |
UK GARDEN CENTRE MARKET 1994-2007 (£M RSP) |
28 |
| TABLE 11 |
GARDEN CENTRE MARKET SHARES 2003 BY VALUE |
34 |
| TABLE 12 |
DIY MULTIPLES MARKET - 1990-2004 (£M RSP) |
41 |
| CHART 13 |
UK DIY MULTIPLES MARKET FOR GARDEN PRODUCTS 1991-2003 (£M
RSP) |
43 |
| CHART 14 |
DIY MULTIPLES GARDEN PRODUCT MARKET 2003 - SHARE BY MULTIPLE |
45 |
| TABLE 15 |
KEY CHANNEL ADVANTAGES |
56 |
| TABLE 16 |
PRODUCT MIX 2003 - % SHARE BY SECTOR, BY CHANNEL |
60 |
| TABLE 17 |
DISTRIBUTION OF GARDEN PRODUCTS BY SECTOR - 2003 BY VALUE |
62 |
| TABLE 18 |
PRODUCT GROUP SHARES IN THE GARDEN CENTRE MARKET 1991-2003 |
63 |
| TABLE 19 |
COMPARISON OF GARDEN PRODUCT SALES & SHARE TAKEN BY
GARDEN CENTRES 1991-2003 |
64 |
| TABLE 20 |
DOMESTIC SALES OF HORTICULTURAL PRODUCTS 1994-2004 (£M RSP) |
66 |
| CHART 21 |
UK MARKET FOR HORTICULTURAL PRODUCTS - 2003 (£M RSP) |
67 |
| TABLE 22 |
UK DOMESTIC NURSERY STOCK SALES (£M RSP) 1988-2004 |
68 |
| TABLE 23 |
UK DOMESTIC SALES OF HOUSE AND BEDDING PLANTS (£M RSP)
1988-2004 |
70 |
| TABLE 24 |
UK MARKET FOR BULBS (£M RSP) 1994-2004 |
74 |
| TABLE 25 |
UK MARKET FOR SEEDS (£M RSP) 1994 - 2004 |
75 |
| CHART 26 |
UK HORTICULTURAL MARKET - CHANNELS OF DISTRIBUTION 2003 |
77 |
| TABLE 27 |
UK DOMESTIC MARKET FOR CONSERVATORIES, GREENHOUSES AND SHEDS
(£M RSP) 1990-2004 |
79 |
| CHART 28 |
GARDEN BUILDINGS MARKET - SECTOR SPLIT - 2003 |
80 |
| TABLE 29 |
UK DOMESTIC CONSERVATORY MARKET 1990-2003 BY VOLUME |
82 |
| TABLE 30 |
GARDEN BUILDINGS - FRAME MATERIAL USAGE 2003 - % BY VOLUME |
83 |
| TABLE 31 |
CHANNELS OF DISTRIBUTION - GARDEN BUILDINGS 2003 - % BY
VOLUME |
85 |
| TABLE 32 |
UK GARDEN LEISURE MARKET 1994-2004 £M RSP |
87 |
| TABLE 33 |
DOMESTIC GARDEN FURNITURE MARKET 1990-2004 (£M RSP) |
88 |
| CHART 34 |
GARDEN FURNITURE MARKET BY TYPE OF MATERIAL |
90 |
| CHART 35 |
GARDEN FURNITURE MARKET - CHANNELS OF DISTRIBUTION 2003 |
92 |
| TABLE 36 |
UK BARBECUE MARKET VOLUME & VALUE 1990-2004 £M RSP |
93 |
| CHART 37 |
UK MIX OF BARBECUES - BY VALUE 2003 |
95 |
| CHART 38 |
BARBECUES MARKET CHANNELS OF DISTRIBUTION - 2003 SHARE BY
VOLUME |
98 |
| CHART 39 |
UK GARDEN EQUIPMENT MARKET 2003 £M RSP |
100 |
| TABLE 40 |
UK GARDEN EQUIPMENT MARKET - SALES BY PRODUCT GROUP
1988-2004 (£M RSP) |
101 |
| CHART 41 |
DISTRIBUTION OF GARDEN MOWERS 2003 BY VALUE |
105 |
| TABLE 42 |
GARDEN POWER TOOLS MARKET 2003 (£M RSP) |
107 |
| TABLE 43 |
GARDEN HAND TOOL MARKET (£M RSP) 2003 |
109 |
| TABLE 44 |
SALES OF GARDEN CHEMICALS 1992-2004 (£M RSP) |
112 |
| CHART 45 |
MARKET SHARE OF GARDEN CHEMICALS BY VALUE 2003 £M RSP |
113 |
| TABLE 46 |
CHANNELS OF DISTRIBUTION FOR GARDEN CHEMICALS - % 2003 |
115 |
| TABLE 47 |
GARDEN SUNDRIES 1999-2004 (£M RSP) |
117 |
| CHART 48 |
UK MARKET FOR GARDEN SUNDRIES 2003 (£M RSP) |
118 |
| TABLE 49 |
UK FENCING AND WOOD PRODUCTS - % SHARE BY CHANNEL OF
DISTRIBUTION 2003 BY VALUE |
120 |
| CHART 50 |
DISTRIBUTION OF WATERING EQUIPMENT 2003 BY VALUE |
123 |
| TABLE 51 |
GARDEN DECORATION MARKET 1999-2003 £M RSP |
124 |
| TABLE 52 |
PRIVATE SECTOR HOUSE BUILDING COMPLETIONS 1995-2007 - GREAT
BRITAIN ('000 DWELLINGS) |
134 |
| TABLE 53 |
NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES
1997-2003 ('000) |
136 |
| TABLE 54 |
STOCK OF DWELLINGS GREAT BRITAIN - 1998-2004 |
137 |
| CHART 55 |
CONSUMER DURABLE SPENDING AS A % OF ALL CONSUMER EXPENDITURE |
138 |