| 1. |
INTRODUCTION |
6 |
| 2. | SUMMARY |
7 |
| 3. | ECONOMIC ENVIRONMENT |
10 |
| 3.1 | GDP |
10 |
| 3.2 | INFLATION & INTEREST RATES |
11 |
| 3.3 | UNEMPLOYMENT |
12 |
| 3.4 | HOUSEHOLD CONSUMPTION |
12 |
| 3.5 | CONSTRUCTION |
14 |
| 3.6 | STERLING |
14 |
| 3.7 | POPULATION PROFILE |
15 |
| 3.8 | CONCLUSIONS |
16 |
| 4. | GARDEN PRODUCTS MARKET |
18 |
| 4.1 | DEFINITION |
18 |
| 4.2 | MARKET STRUCTURE |
18 |
| 4.3 | MARKET SIZE |
20 |
| 4.3.1 | Current Performance |
20 |
| 4.3.2 | Projected Performance |
24 |
| 4.4 | KEY MARKET INFLUENCES FROM THE UK HOUSING MARKET |
24 |
| 4.4.1 | Housebuilding Market |
24 |
| 4.4.2 | House Moving Market |
26 |
| 4.4.3 | Households |
28 |
| 5. | CHANNELS OF DISTRIBUTION |
29 |
| 5.1 | DISTRIBUTION OF GARDEN PRODUCTS |
29 |
| 5.2 | GARDEN CENTRES |
31 |
| 5.3 | DIY MULTIPLES |
40 |
| 5.4 | HIGH STREET / GROCERY MULTIPLES |
48 |
| 5.5 | CATALOGUE SHOPS / MAIL ORDER |
49 |
| 5.6 | INTERNET SUPPLIERS |
50 |
| 5.7 | OTHERS |
51 |
| 5.8 | FUTURE PROSPECTS |
52 |
| 6. | PRODUCTS |
56 |
| 6.1 | PRODUCT MIX |
56 |
| 6.2 | SHARES BY PRODUCT |
58 |
| 6.2.1 | Horticulture |
61 |
| 6.2.2 | Garden Buildings |
72 |
| 6.2.3 | Garden Leisure |
78 |
| 6.2.4 | Garden Equipment |
89 |
| 6.2.5 | Garden Chemicals |
98 |
| 6.2.6 | Garden Sundries / Other Products |
102 |
| 7. | FUTURE PROSPECTS |
117 |
|
TABLES AND CHARTS |
| TABLE 1 | UK GARDEN PRODUCTS MARKET 1999-2005 (£M RSP) |
7 |
| CHART 2 | INTEREST RATES AND INFLATION (CPI) FROM 1990-2008 |
12 |
| CHART 3 | PDI & SAVINGS RATIO AT CURRENT PRICES 1990-2006 |
13 |
| TABLE 4 | EXCHANGE RATE FLUCTUATIONS 2000-2007 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
15 |
| CHART 5 | AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 (‘000) |
16 |
| CHART 6 | GARDEN PRODUCTS – MAJOR CHANNELS OF DISTRIBUTION |
19 |
| TABLE 7 | UK GARDEN PRODUCTS MARKET 1999-2009 (£M RSP) |
21 |
| TABLE 8 | HOUSE BUILDING COMPLETIONS 1999-2008 – UNITED KINGDOM (‘000 DWELLINGS) |
25 |
| TABLE 9 | NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 1999-2005 (‘000) |
27 |
| TABLE 10 | STOCK OF DWELLINGS (‘000) IN UK 1971-2004 |
28 |
| CHART 11 | DISTRIBUTION OF GARDEN PRODUCTS 2005 BY VALUE |
29 |
| TABLE 12 | COMPARISON OF DISTRIBUTION CHANNELS SHARES 1991-2005 BY VALUE |
30 |
| TABLE 13 | UK GARDEN CENTRE MARKET 1999-2009 (£M RSP) |
32 |
| TABLE 14 | GARDEN CENTRE MARKET SHARES 2005 BY VALUE |
34 |
| TABLE 15 | DIY MULTIPLES MARKET - 1999-2009 (£M RSP) |
41 |
| CHART 16 | UK DIY MULTIPLES MARKET FOR GARDEN PRODUCTS 1993-2005 (£M RSP) |
42 |
| CHART 17 | DIY MULTIPLES GARDEN PRODUCT MARKET 2005 - SHARE BY MULTIPLE |
44 |
| TABLE 18 | KEY CHANNEL ADVANTAGES |
53 |
| TABLE 19 | PRODUCT MIX 2005 - % SHARE BY SECTOR, BY CHANNEL |
57 |
| TABLE 20 | DISTRIBUTION OF GARDEN PRODUCTS BY SECTOR - 2005 BY VALUE |
58 |
| TABLE 21 | PRODUCT GROUP SHARES IN THE GARDEN CENTRE MARKET 1991-2005 |
59 |
| TABLE 22 | COMPARISON OF GARDEN PRODUCT SALES & SHARE TAKEN BY GARDEN CENTRES 1991-2005 |
60 |
| TABLE 23 | DOMESTIC SALES OF HORTICULTURAL PRODUCTS 2000-2006 (RSP) |
62 |
| CHART 24 | UK MARKET FOR HORTICULTURAL PRODUCTS - 2005 (£M RSP) |
63 |
| TABLE 25 | UK DOMESTIC NURSERY STOCK SALES (£M RSP) 2000-2006 |
64 |
| TABLE 26 | UK DOMESTIC SALES OF HOUSE AND BEDDING PLANTS (£M RSP) 2000-2006 |
66 |
| TABLE 27 | UK MARKET FOR BULBS & SEEDS (£M RSP) 1996-2006 |
68 |
| CHART 28 | UK HORTICULTURAL MARKET - CHANNELS OF DISTRIBUTION 2005 |
71 |
| TABLE 29 | UK DOMESTIC MARKET FOR CONSERVATORIES, GREENHOUSES AND SHEDS (£M RSP) 2000-2006 |
72 |
| CHART 30 | GARDEN BUILDINGS MARKET (EXCL CONSERVATORIES) – SECTOR SPLIT - |
73 |
| CHART 31 | GARDEN BUILDINGS MATERIALS (EXCL CONSERVATORIES) 2005 |
76 |
| TABLE 32 | UK DOMESTIC CONSERVATORY MARKET 2000-2006 BY VOLUME |
77 |
| TABLE 33 | CHANNELS OF DISTRIBUTION - GARDEN BUILDINGS 2005 - % BY VOLUME |
78 |
| TABLE 34 | UK GARDEN LEISURE MARKET 2000-2006 £M RSP |
79 |
| TABLE 35 | DOMESTIC GARDEN FURNITURE MARKET 2000-2006 (£M RSP) |
80 |
| CHART 36 | GARDEN FURNITURE MARKET BY TYPE OF MATERIAL 1995-2005 |
81 |
| CHART 37 | GARDEN FURNITURE MARKET - CHANNELS OF DISTRIBUTION 2005 |
82 |
| TABLE 38 | UK BARBECUE MARKET VOLUME & VALUE 2000-2006 £M RSP |
83 |
| CHART 39 | UK MIX OF BARBECUES - BY VALUE 1995 - 2005 |
85 |
| CHART 40 | BARBECUES MARKET CHANNELS OF DISTRIBUTION – 2005 SHARE BY VOLUME |
88 |
| CHART 41 | UK GARDEN EQUIPMENT MARKET 2005 £M RSP |
90 |
| TABLE 42 | UK GARDEN EQUIPMENT MARKET - SALES BY PRODUCT GROUP 2000-2006 (£M RSP) |
91 |
| CHART 43 | DISTRIBUTION OF GARDEN MOWERS 2005 BY VALUE |
94 |
| TABLE 44 | GARDEN POWER TOOLS MARKET 2005 (£M RSP) |
95 |
| TABLE 45 | GARDEN HAND TOOL MARKET (£M RSP) 2005 |
97 |
| TABLE 46 | SALES OF GARDEN CHEMICALS 2000-2006 (£M RSP) |
99 |
| CHART 47 | MARKET SHARE OF GARDEN CHEMICALS BY VALUE 2005 £M RSP |
100 |
| TABLE 48 | CHANNELS OF DISTRIBUTION FOR GARDEN CHEMICALS - % 2005 |
101 |
| TABLE 49 | GARDEN SUNDRIES 2000-2005 (£M RSP) |
103 |
| CHART 50 | UK MARKET FOR GARDEN SUNDRIES 2005 (£M RSP) |
104 |
| TABLE 51 | UK FENCING AND WOOD PRODUCTS - % SHARE BY CHANNEL OF DISTRIBUTION 2005 BY VALUE |
105 |
| CHART 52 | DISTRIBUTION OF WATERING EQUIPMENT 2005 BY VALUE |
108 |
| TABLE 53 | GARDEN DECORATION MARKET 2001-2005 £M RSP |
109 |
| TABLE 54 |
GARDEN PRODUCTS MARKET 2005-2009 £M RSP |
117 |