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The Domestic
Garden Products market has experienced difficult trading
conditions during 2006 & 2007, affected by poor weather
conditions over key trading periods. The market is expected
to continue to struggle in 2008, again affected by poor
weather conditions, but also by growing economic uncertainty
and falling consumer spending.
Key points of particular interest:
-
Forecasts for 2008 and 2009,
and through to 2012.
-
Growing
impact of ‘green’ issues in the market. How will
these affect the market in the future?
-
How are
garden centres adapting their offering to
strengthen their appeal, increase footfall and
generate sales?
-
Variable
performances of the different garden product sectors
in recent years and how are they expected to perform in the
future?
-
Changing
distribution trends including a review of DIY Multiples and
Garden Centres.
Key areas of coverage in
the report include:
THE MARKET
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UK
Domestic Garden Products Market
– market size in value terms from 2002-2007, with
forecasts through to 2012.
-
The
development of the market in recent years, including
market background as well as the current situation.
-
Key
trends
affecting the market, including the performance of the
housing market (growth of apartments), the growth of ‘green’
issues and products, media coverage, distribution trends and
the changing customer profile of UK consumers.
GARDEN PRODUCTS RETAILERS
-
Overall
share of the market,
by retail channel – DIY Multiples, Garden Centres,
Catalogue/Mail Order, High Street/Grocery, Internet,
Independents etc.
-
Major
companies within each retail channel,
including
recent developments and turnover figures.
-
Market
shares of
major
garden centres and major DIY multiples
within the Garden Products market.
-
Development of garden centres’ product mix from 1997-2007.
-
Sales mix
of garden products
through major retail channels, including garden centres, DIY
multiples, grocery multiples and online retailers etc.
PRODUCTS
-
Overall
mix of products within the market – share by
Horticulture, Chemicals, Equipment, Building, Leisure
and Garden ‘Sundries’.
-
Market
sizes
and recent trends for each of the 6 product
sectors detailed above - growth of each product
sector between 1997 and 2007.
-
The mix
of products within each key product sector - detailed
breakdown of major product areas within each sector.
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The
distribution mix within each product sector
– assessment of relative strengths and weaknesses of key
channels.
-
Growth
prospects for each sector
– both in
the short and longer term.
FUTURE PROSPECTS
-
Housing
Market Forecasts
- Housing transactions, trend to apartments, Domestic RMI
activity and New Housebuilding, and their potential impact
on the Garden Products market.
-
Key
economic influences
and their growth prospects.
-
Forecasts
for Garden Products market
growth from 2008-2012 – market prospects and key influencing
factors.
The report is extensive with over
100
pages and 55 tables and charts (see right hand panel for a full
listing of contents including tables and charts)
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