| 1. |
INTRODUCTION |
7 |
| 2. |
SUMMARY AND FUTURE PROSPECTS |
8 |
| 2.1 | Summary |
8 |
| 2.2 | Future Prospects |
9 |
| 3. |
ECONOMIC ENVIRONMENT |
10 |
| 3.1 | GDP |
10 |
| 3.2 | INFLATION & INTEREST RATES |
11 |
| 3.3 | UNEMPLOYMENT |
12 |
| 3.4 | HOUSEHOLD CONSUMPTION |
12 |
| 3.5 | HOUSING & CONSTRUCTION |
13 |
| 3.6 | STERLING |
14 |
| 3.7 | POPULATION PROFILE |
15 |
| 3.8 | CONCLUSIONS |
17 |
| 4. |
GARDEN PRODUCTS MARKET |
18 |
| 4.1 | DEFINITION |
18 |
| 4.2 | MARKET STRUCTURE |
18 |
| 4.3 | MARKET SIZE |
20 |
| 4.3.1 | Current Performance |
20 |
| 4.3.2 | Future Prospects |
23 |
| 4.4 | KEY MARKET INFLUENCES |
25 |
| 4.4.1 | Housing Market |
25 |
| 4.4.2 | Consumer Characteristics |
28 |
| 5. |
CHANNELS OF DISTRIBUTION |
30 |
| 5.1 | DISTRIBUTION OF GARDEN PRODUCTS |
30 |
| 5.2 | GARDEN CENTRES |
31 |
| 5.2.1 | Definition |
31 |
| 5.2.2 | Market Size |
32 |
| 5.2.3 | Market Shares |
33 |
| 5.2.4 | Key Companies |
34 |
| 5.2.5 | Product Mix |
36 |
| 5.2.6 | Garden Centre SWOT Analysis |
38 |
| 5.3 | DIY MULTIPLES |
41 |
| 5.3.1 | Definition |
41 |
| 5.3.2 | Market Size |
41 |
| 5.3.3 | Key Companies |
43 |
| 5.3.4 | Distribution of Garden Products |
44 |
| 5.3.5 | Garden Product Mix |
46 |
| 5.4 | HIGH STREET / GROCERY MULTIPLES |
47 |
| 5.4.1 | Key Companies |
48 |
| 5.4.2 | Garden Products Mix |
49 |
| 5.5 | CATALOGUE STORES / MAIL ORDER / INTERNET SUPPLIERS |
50 |
| 5.5.1 | Key Companies |
50 |
| 5.5.2 | Garden Products Mix |
52 |
| 5.7 | OTHERS |
53 |
| 6. |
PRODUCTS |
55 |
| 6.1 | PRODUCT MIX |
55 |
| 6.2 | SHARE BY PRODUCT |
56 |
| 6.3 | PRODUCT SECTOR TRENDS |
59 |
| 6.3.1 | Horticulture |
59 |
| 6.3.2 | Garden Buildings |
68 |
| 6.3.3 | Garden Leisure |
72 |
| 6.3.4 | Garden Equipment |
82 |
| 6.3.5 | Garden Chemicals |
88 |
| 6.3.6 | Garden Sundries |
93 |
| 6.3.7 | Non-Garden Products |
110 |
| TABLES AND CHARTS |
| CHART 1 | PERFORMANCE OF THE UK DOMESTIC GARDEN PRODUCTS MARKET 2002-2012 – BY VALUE £M RSP |
8 |
| CHART 2 | INTEREST RATES AND INFLATION (CPI) FROM 1992-2012 |
11 |
| CHART 3 | PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2012 |
13 |
| TABLE 4 | EXCHANGE RATE FLUCTUATIONS 2000-2008 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
15 |
| CHART 5 | AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (‘000) |
16 |
| CHART 6 | DISTRIBUTION STRUCTURE FOR GARDEN PRODUCTS |
19 |
| CHART 7 | PERFORMANCE OF THE UK DOMESTIC GARDEN PRODUCTS MARKET 2002-2008 – BY VALUE (£M RSP) |
20 |
| CHART 8 | GROWTH PROSPECTS FOR THE UK DOMESTIC GARDEN PRODUCTS 2008-2012 – BY VALUE (£M RSP) |
23 |
| TABLE 9 | HOUSE BUILDING COMPLETIONS 2002-2012 – UNITED KINGDOM (‘000 DWELLINGS) |
25 |
| CHART 10 | NUMBER OF RESIDENTIAL PROPERTY TRANSACTIONS IN ENGLAND AND WALES 2002-2008(‘000) |
27 |
| CHART 11 | TYPE OF HOUSING COMPLETIONS 1999/00-2007/08 |
28 |
| CHART 12 | DISTRIBUTION OF GARDEN PRODUCTS 2007 BY VALUE |
30 |
| CHART 13 | UK GARDEN CENTRE MARKET 2002-2007 (£M RSP) |
32 |
| TABLE 14 | GARDEN CENTRE MARKET SHARES 2007 BY VALUE |
33 |
| CHART 15 | GARDEN CENTRE PRODUCT MIX 2007 – BY VALUE |
36 |
| TABLE 16 | SWOT ANALYSIS OF UK GARDEN CENTRES |
38 |
| CHART 17 | DIY MULTIPLES MARKET - 2002-2007 (£M RSP) |
42 |
| CHART 18 | UK DIY MULTIPLES MARKET FOR GARDEN PRODUCTS 1993-2007 (£M RSP) |
45 |
| CHART 19 | GARDEN & LEISURE PRODUCTS SHARE BY MAJOR MULTIPLE 2007 |
46 |
| CHART 20 | DIY MULTIPLES GARDEN PRODUCT MIX 2007 – BY VALUE |
47 |
| CHART 21 | HIGH-STREET/GROCERY MULTIPLES GARDEN PRODUCT MIX 2007 – BY VALUE |
49 |
| CHART 22 | CATALOGUE/MAIL-ORDER/INTERNET RETAILERS GARDEN PRODUCT MIX 2007 – BY VALUE |
53 |
| CHART 23 | MIX OF PRODUCTS WITHIN THE UK DOMESTIC GARDEN PRODUCTS MARKET 2007 – BY VALUE |
55 |
| TABLE 24 | PRODUCT MIX 2007 - % SHARE BY SECTOR, BY CHANNEL |
56 |
| TABLE 25 | PRODUCT GROUP SHARES IN THE GARDEN CENTRE MARKET 1997-2007 |
57 |
| CHART 26 | MARKET VALUE OF MAJOR GARDEN PRODUCT SECTORS, ANNUAL TOTALS 1997-2007 (1997 = 100) |
58 |
| CHART 27 | DOMESTIC SALES OF HORTICULTURAL PRODUCTS 2002-2008 (£M RSP) |
60 |
| CHART 28 | MIX OF PRODUCTS WITHIN THE UK HORTICULTURAL MARKET 2007 – BY VALUE |
61 |
| CHART 29 | UK DOMESTIC NURSERY STOCK SALES (£M RSP) 2002-2008 |
62 |
| CHART 30 | UK DOMESTIC SALES OF HOUSE AND BEDDING PLANTS (£M RSP) 2002-2008 |
63 |
| CHART 31 | UK MARKET FOR BULBS & SEEDS (£M RSP) 2002-2008 |
65 |
| CHART 32 | UK DOMESTIC HORTICULTURAL MARKET – SHARE OF SALES BY RETAIL CHANNEL 2007 |
67 |
| TABLE 33 | UK DOMESTIC MARKET FOR GARDEN BUILDINGS (£M RSP) 2002-2008 |
68 |
| CHART 34 | CHANNELS OF DISTRIBUTION - GARDEN BUILDINGS 2007 - % BY VOLUME |
71 |
| CHART 35 | UK GARDEN LEISURE MARKET 2002-2008 £M RSP |
73 |
| CHART 36 | DOMESTIC GARDEN FURNITURE MARKET 2002-2008 (£M RSP) |
74 |
| CHART 37 | GARDEN FURNITURE MARKET BY TYPE OF MATERIAL 2001-2007 |
75 |
| CHART 38 | UK BARBECUE MARKET VOLUME & VALUE 2002-2008 £M RSP |
76 |
| CHART 39 | UK MIX OF BARBECUES BY TYPE - BY VALUE 2001 - 2007 |
78 |
| TABLE 40 | UK GARDEN LEISURE ACCESSORY MARKET 2002-2008 – BY VALUE £M RSP |
79 |
| CHART 41 | CHANNELS OF DISTRIBUTION FOR GARDEN LEISURE PRODUCTS 2007 - BY VALUE |
81 |
| CHART 42 | PERFORMANCE OF THE UK DOMESTIC GARDEN EQUIPMENT MARKET 2002-2008 BY VALUE £M RSP |
83 |
| CHART 43 | MIX OF PRODUCTS WITHIN THE UK GARDEN EQUIPMENT MARKET 2007 – BY VALUE |
85 |
| CHART 44 | DISTRIBUTION MIX FOR GARDEN EQUIPMENT IN THE UK 2007 – BY VALUE |
87 |
| CHART 45 | THE UK GARDEN CHEMICALS MARKET PERFORMANCE 2002-2008 – BY VALUE £M RSP |
88 |
| CHART 46 | COMPARATIVE PERFORMANCE OF THE HORTICULTURAL AND GARDEN CHEMICAL MARKETS 2002-2007 – BY % CHANGE YEAR-ON-YEAR |
89 |
| CHART 47 | MARKET SHARE OF GARDEN CHEMICALS 2007 - BY VALUE |
90 |
| CHART 48 | DISTRIBUTION MIX FOR GARDEN CHEMICALS IN THE UK 2007 – BY VALUE |
92 |
| CHART 49 | PERFORMANCE OF THE UK GARDEN SUNDRIES MARKET 2002-2008 – BY VALUE £M RSP |
94 |
| CHART 50 | UK DOMESTIC MARKET FOR GARDEN SUNDRIES 2007 – BY VALUE |
95 |
| CHART 51 | PERFORMANCE OF THE UK DOMESTIC PAVING MARKET 2002-2008 – BY VALUE £M RSP |
96 |
| CHART 52 | PERFORMANCE OF THE UK DOMESTIC POTS AND PLANTERS MARKET 2002-2008 – BY VALUE £M RSP |
97 |
| CHART 53 | PERFORMANCE OF THE UK DOMESTIC POND & FOUNTAIN MARKET 2002-2008 – BY VALUE £M RSP |
99 |
| CHART 54 | PERFORMANCE OF THE UK DOMESTIC GARDEN LIGHTING MARKET 2002-2008 – BY VALUE £M RSP |
101 |
| CHART 55 | PERFORMANCE OF THE UK DOMESTIC FENCING MARKET 2002-2008 – BY VALUE £M RSP |
103 |
| CHART 56 | PERFORMANCE OF THE UK DOMESTIC DECKING & WOOD PRODUCTS MARKET 2002-2008 – BY VALUE £M RSP |
105 |
| CHART 57 | PERFORMANCE OF THE UK DOMESTIC GARDEN WATER PRODUCTS MARKET 2002-2008 – BY VALUE £M RSP |
107 |
| CHART 58 | DISTRIBUTION MIX FOR GARDEN SUNDRIES IN THE UK 2007 – BY VALUE |
109 |
