INTRODUCTION and OVERVIEW 

AMA Research has published the Second Edition of the “Housebuilding Market – UK 2004 – Focus on Heating and Electrical Products”.  This report analyses the new housebuilding market for heating and electrical products in terms of market size, key sector trends, product mixes and distribution channels, and is based upon data received from a survey undertaken by AMA Research.  Key personnel from national, regional and local housebuilders were interviewed about their companies’ activities regarding heating and electrical systems in new build properties, including product choice and sustainability, specification, installation and purchasing practices. 

Key areas in the report: -

• Review of the total domestic heating and electrical market - including analysis of the central and water heating, wiring and lighting sectors.

• Detailed assessment of the new housing market for heating and electrical products - market size, key sector trends, product mixes and distribution channels, and is based upon data received from a survey of key personnel from national, regional and local house-builders. Includes information on companies’ activities regarding product choice and sustainability, specification, installation and purchasing practices.

• Detailed assessment of the housebuilding market – housing starts & completions, analysis by sector (private/public), forecasts of future trends.

• Assessment of overall construction market – analysis of performance over time, recent trends, forecasts of future developments.

• Review of Housebuilders – analysis of major house-builders, volumes, market shares, positioning, key housebuilding indicators since 1997, recent corporate activity, forecasts of future trends.

Areas of particular interest:-

• Continued consolidation of the housebuilding market with larger organisations increasingly accounting for a larger percentage of the market.

• Record results reported by many of the major housebuilders.

• Changes in housebuilding market and use of energy efficient heating systems to support more sustainable future development.

• Domestic Heating & Electrical market driven by major changes to the Building Regulations

• More housebuilders achieving or exceeding the recommended SAP rating of 80.

• Gas as the future dominant fuel type uncertain due to concerns regarding the long-term sustainability of supplies in the UK and doubts about future availability

Key areas covered in the report include:

NEW BUILD MARKET FOR HEATING & ELECTRICAL SYSTEMS

• Overall market influences including housing trends

• Major trends affecting the heating and electrical sectors in new build homes – Legislative and Regulatory, Sustainability and Renewable Sources of Energy, Intelligent Homes and Prefabricated Building Products.

• Market size for the new build heating and electrical systems sector.

• Analysis of survey results of leading housebuilders covering – SAP Ratings, Eco-home Ratings, Heating Systems used, Type and Siting of Boilers, Space and Water Heating Products used, Electrical system specification including – Power Point, Lighting and Security Installations.

DOMESTIC HEATING & ELECTRICAL SYSTEMS MARKET

• Overall market size, key sectors and product mix.

• Review of the central heating, space heating and water heating markets.

• Review of the electrical systems, wiring, lighting and under-floor heating sectors.

HOUSEBUILDING MARKET

• Current market conditions – forecasts of steady and sustainable growth.

• Analysis by sector – Private, Local Authority, Housing Associations, changing market mix, factors influencing the market, future trends, value of housebuilding output by sector.

• New housing starts and completions –trends since 1994, review of market volatility in recent years, forecasts up to 2007, analysis of housing starts for public and private sectors by region.

• Market structure – stock of buildings in UK, ownership structure, average household number, housing stock by age of dwelling, average price of new dwellings, residential property transactions, price of land for new house building.

HOUSE-BUILDERS

• Overall market size, number of builders, analysis of key changes since 1992.

• Analysis of market shares of leading housebuilders, comparisons of changing share since 1993.

• Major review of leading national housebuilders – analysis of key indicators for UK housebuilding (completions, turnover, pre-tax profits and average selling price) since 1997, current market position.

• Rationalization of industry structure, recent acquisitions mergers, etc. Detailed review of the leading regional and local housebuilders, recent corporate activity. Analysis covering turnover, pre-tax profit, number of homes completed and average selling price.

BUYING & SPECIFICATION PROCESSES FOR H&E SYSTEMS

• Overview of the Buying and Specification procedure for heating and electrical products.

• Survey results analysis including – Technical and Brand Specification, Purchasing and Installation Responsibility, Source of Purchase and Key Considerations when specifying heating and electrical products.

The report has 125 pages and 42 tables and charts and provides a comprehensive review of the new-build housing market and associated domestic heating and electrical sectors