Market Research - Housebuilding Market Focus on Kitchen Furniture & Appliances 1996 from AMA Research
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THE UK HOUSEBUILDING MARKET - 1996

 

A Focus On Kitchen Furniture And Appliances

AMA Research have published a report on the "UK Housebuilding Market 1996", focusing specifically on Kitchen Furniture and Appliances. The report reviews developments in the new housing market and is based on a primary research programme of interviews with house builders throughout the UK.

Key areas in the report:-

• Detailed assessment of the housebuilding market - starts/completions, analysis by sector (private/public), growth of Housing Associations, forecasts of future trends.
• Review of Housebuilders - major builders, volumes, market shares, positioning, influence of Housing Associations.
• Kitchen Furniture & Appliances - Overall market size, analysis by product, relative importance of new build by product, built-in/ freestanding appliances etc.
• Buying & Specification Process - review of factors influencing choice of product, major influencers on decision, source of supply, responsibility for purchasing and installation.

Areas of Particular Interest:-

• Rapidly growing influence of Housing Associations different product requirements and specification criteria.
• Specification levels of different appliances.
• Future trends in Kitchen specification in new build.

Key areas of coverage include:-

KITCHEN PRODUCTS - BUYING & SPECIFICATION

• Role of key influencers in specification of kitchen fittings - housebuilder, sub-contractor, Local Authority/Housing Association, housebuyers etc.
• Differences between specification and 'brand' of supplier. Level of involvement in process. Differences between furniture and appliances.
• Source of supply - Builders Merchants, Direct from manufacturers, Distributors, Specialists etc.
• Responsibility for purchase & installation of kitchen furniture and appliances - product variations, role of sub-contractors and housebuilders, flat packs or ready-assembled.
• Coordinated package of furniture and appliances - growing role of furniture manufacturers.

• Overall market size for furniture and appliances - recent trends and forecast to 1997.
• Kitchen Furniture - Market trends, mix of sales between new build, replacement, first-time purchases. Key factors influencing new build market for kitchen furniture.
• Kitchen Appliances - volume by product, built-in and freestanding sales by product, importance of new-build within each product group.
• Appliance market in perspective - recent trends, factors influencing current level of usage of appliances in new build market - by product.
• Future trends - builders and customer attitudes, market requirements etc.
• Proportion of homes built with utility rooms.

• New housing starts and completions - trends since 1980, review of market volatility in recent years, forecasts up to 1997, analysis by region.
• Analysis by sector - private, Local Authority, Housing Associations, changing market mix, factors influencing the market, future trends, value of housebuilding output by sector.
• Market structure - mix of houses by size, stock of buildings in UK, ownership structure, average household number, housing stock by age of dwelling, levels of demolition.

• Overall market size, number of builders, market share of leading housebuilders, current restructuring.
• Review of major national housebuilders - volume of completions, market positioning, growing influence of Housing Associations.
• Regional & local housebuilders, characteristics, volume/turnovers etc.
• Review of Housing Association market - major Associations, market shares number of dwellings under management, rapid growth since late-1980s, level of involvement in new build - key growth areas.
• Budget expenditure between new build and refurbishment.

THE UK HOUSEBUILDING MARKET 1996 - FOCUS ON KITCHEN FURNITURE & APPLIANCES - CONTENTS
1.	INTRODUCTION	5
2.	SUMMARY	6
3.	ECONOMIC ENVIRONMENT	10
4.	CONSTRUCTION MARKET	12
5.	NEW HOUSING MARKET	15
	Market Size - Starts and Completions
	Private Sector
	Public Sector
	Housing Associations
	New Build Mix of Properties
	Housing Stock - By Age and Tenure
6.	THE HOUSEBUILDERS	33
	Market Share of Leading Housebuilders
	National/Regional Builders
7.	HOUSING ASSOCIATIONS	53
	Dwellings Under Management
	Largest Associations by Regions
	Level of new Build
8.	KITCHEN INDUSTRY	66
	Kitchen Furniture Market - Value, Sales by Sector
	Kitchen Appliance Market Build-In/Freestanding, - by Product, Volume,  Cooking, Refrigeration, Laundry,  Dishwasher Sales by Volume and Value
9.	BUYING AND SPECIFICATION PROCESS FOR KITCHEN  EQUIPMENT	86
	Specification Responsibility - Private/Public Sector
	Brand Specification - Private/Public Sector
	Purchasing Responsibility
	Source of Purchase
	Installation Responsibility
10.	FUTURE PROSPECTS	114