INTRODUCTION and OVERVIEW
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The report
covers the following product sectors:
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BATHS AND
SANITARYWARE
including suites,
WCs and basins.
-
SHOWER CONTROLS
AND BATHROOM TAPS
including single point shower controls, shower panels,mixer taps,
pillar taps and bath/shower mixers.
-
SHOWER
ENCLOSURES, SCREENS AND TRAYS
including walk-in showers, wet rooms and shower cabins.
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BATHROOM
FURNITURE AND ACCESSORIES
including modular
and fitted furniture, bathroom fittings, toilet seats, bath panels,
mirrors, shower fittings and
accessories.
-
TOWEL WARMERS AND DECORATIVE RADIATORS
including basic ladder radiators and more decorative designs.
-
HEATING PRODUCTS
including boilers, standard radiators, pumps, controls, wet underfloor
heating and plumbing pipe systems.
-
BATHS AND SANITARYWARE
including suites, WCs and
basins.
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AMA Research have published a
brand new report entitled Internet Plumbing and Heating Market UK
2009-2013. The report comprises a detailed study of this
fast-growing online plumbing market and analyses the current
trends by product sector including comment on future prospects
and implications for plumbing e-tailers and the industry as a
whole.
Written by marketing professionals with
considerable experience of the plumbing products industry, this report
provides both plumbing e-tailers and manufacturers with a detailed and
comprehensive review of this dynamic market. It also identifies
strategies that e-tailers can use to maximise the business potential of
their online presence.
Areas of particular interest:
-
Trends in online expenditure on domestic bathroom and
heating products.
The e-retail channel is
continuing to benefit from the growing number of UK
households that have Internet access. This has resulted in
more Internet users with more transactions taking place
online.
-
Market sizes and trends
of the
major product sectors. Online e-tailers have been seen
to expand the number of plumbing products and brands they
offer. Own label products in particular have seen
phenomenal growth.
-
Competitor analysis
- detailed profiles of the major plumbing e-tailers and
their respective market share.
-
Operating characteristics
- comment on common attributes of Internet plumbing
websites. Strategies to improve business potential.
Companies included :
Over 30 companies are included with details of product
ranges, brands and other activity. A further 25 sites are listed.
Key areas covered in the report
include:
MARKET OVERVIEW
-
Overall
market size
by value,
rates of change, current trends and future prospects.
-
Economic
overview, social and demographic trends, population growth,
level of activity within the private RMI sector, consumer
confidence and expenditure etc.
MARKET TRENDS AND INFLUENCES
-
Internet
trends - including overall
UK, broadband and regional access, typical
purchaser profile by age and sex, average purchase value,
trends in online household goods purchases etc.
-
Buying
trends - including online research and user expectations,
growth in social networking, influence of customer reviews
and blogs, use of price comparison websites, growth in
online advertising.
-
Trading
online -
advantages and disadvantages, applicable to
Internet e-tailers and existing suppliers that
subsequently enter the online e-retail channel.
-
Buying
on the Internet and the law
consumer safeguard measures including The Consumer
Protection (Distance Selling) Regulations 2000.
PRODUCT TRENDS
-
Overall
product mix
by value
and share.
-
Key
design trends by product sector
sustainability and the environment, affordable design,
technological improvements including digital controls,
minimalist and contemporary styles, re-emergence of
nostalgia and opulence, space saving designs for small UK
bathrooms, importance of safety features, inclusive design
for ageing UK population etc.
-
Use of
own label
advantages and disadvantages, trends, positioning,
influences.
-
Branded
product
popular brands, growing number of products and brands
offered.
SUPPLIER TRENDS
-
Market shares
of
leading plumbing e-tailers.
-
Review and
analysis
of leading plumbing e-tailers, including company
profile, turnover, key brands etc.
-
Summary
of
significant other plumbing e-tailers.
OPERATIONAL CHARACTERISTICS
-
Functionality
including comment on website design, optimisation measures, search
facility, secure payment features, monitoring and feedback.
-
Pricing
including comment on online price positioning compared to other
plumbing suppliers, price matching facility, trade accounts and
available discounts.
-
Showroom facility
including percentage of plumbing e-tailers that also offer a showroom
facility.
-
Distribution
including comment on delivery times, cost of delivery, order
processing, delivery service national or e-tailer own, refund policy
etc.
-
Marketing
including
importance of word of mouth promotion, effectiveness of online
advertising, use of video, social networking, and impact of customer
reviews.
-
Customer Advice
including growing importance as a supplier differential, live help
facility, email facility, typical questions and answers.
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