| 1. |
INTRODUCTION |
5 |
| 2. |
SUMMARY & FUTURE PROSPECTS |
6 |
| 2.1 |
SUMMARY | 6 |
| 2.2 |
KEY TRENDS | 7 |
| 2.3 |
FUTURE PROSPECTS | 8 |
| 3. |
ECONOMIC ENVIRONMENT |
11 |
| 3.1 |
GDP | 11 |
| 3.2 |
INFLATION & INTEREST RATES |
12 |
| 3.3 |
UNEMPLOYMENT | 13 |
| 3.4 |
HOUSEHOLD CONSUMPTION |
13 |
| 3.5 |
HOUSING & CONSTRUCTION |
14 |
| 3.6 |
STERLING | 16 |
| 3.7 |
POPULATION PROFILE | 17 |
| 3.8 |
CONCLUSIONS | 18 |
| 4. |
UK MARKET FOR INTERNET PLUMBING PRODUCTS |
19 |
| 4.1 |
DEFINITION | 19 |
| 4.2 |
MARKET OVERVIEW | 19 |
| 4.2.1 |
Market Size | 19 |
| 4.2.2 |
Market Background | 20 |
| 4.2.3 |
Future Prospects | 20 |
| 4.3 |
MARKET TRENDS AND INFLUENCES |
21 |
| 4.3.1 |
History | 21 |
| 4.3.2 |
Internet Access | 22 |
| 4.3.3 |
Purchaser Profile | 22 |
| 4.3.4 |
Online Research | 25 |
| 4.3.5 |
Social Networking and Blogs |
26 |
| 4.3.6 |
Price Comparison Websites |
27 |
| 4.3.7 |
Online Advertising | 28 |
| 4.3.8 |
Advantages and Disadvantages of Trading Online |
28 |
| 4.3.9 |
Buying on the Internet and the Law |
30 |
| 5. |
PRODUCTS |
31 |
| 5.1 |
OVERALL PRODUCT MIX | 31 |
| 5.2 |
PRODUCT TRENDS | 32 |
| 5.2.1 |
Baths and Sanitaryware |
32 |
| 5.2.2 |
Shower Controls and Bathroom Taps |
34 |
| 5.2.3 |
Shower Enclosures, Screens and Trays |
35 |
| 5.2.4 |
Bathroom Furniture and Accessories |
36 |
| 5.2.5 |
Decorative Radiators and Towel Warmers |
38 |
| 5.2.6 |
Heating Products | 39 |
| 5.3 |
USE OF OWN LABEL | 40 |
| 5.4 |
BRANDED PRODUCT | 43 |
| 6. |
SUPPLIERS |
45 |
| 6.1 |
MARKET SHARES | 45 |
| 6.2 |
KEY SUPPLIERS | 45 |
| 6.3 |
OTHER SUPPLIERS | 49 |
| 7. |
OPERATIONAL CHARACTERISTICS |
52 |
| 7.1 |
FUNCTIONALITY | 52 |
| 7.2 |
PRICING | 54 |
| 7.3 |
SHOWROOM FACILITY | 55 |
| 7.4 |
LOGISTICS AND RETURNS |
56 |
| 7.5 |
MARKETING AND PROMOTION |
58 |
| 7.6 |
CUSTOMER SUPPORT | 59 |
| TABLES AND CHARTS |
| CHART 1 |
UK INTERNET PLUMBING MARKET BY VALUE (£M MSP) 2004-2013 |
6 |
| CHART 2 |
INTEREST RATES AND INFLATION (CPI) FROM 1992-2013 |
12 |
| CHART 3 |
PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2013 |
14 |
| TABLE 4 |
EXCHANGE RATE FLUCTUATIONS 2002-2009 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
16 |
| CHART 5 |
AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (‘000) |
17 |
| TABLE 6 |
UK INTERNET PLUMBING MARKET BY VALUE (£M DSP) 2004-2013 |
20 |
| CHART 7 |
UK HOUSEHOLDS WITH INTERNET ACCESS % SHARE 2006 – 2009 |
22 |
| CHART 8 |
ONLINE PURCHASER PROFILE BY GENDER 2006 AND 2009 |
23 |
| CHART 9 |
ONLINE PURCHASER PROFILE BY AGE CATEGORY 2009 |
24 |
| CHART 10 |
INTERNET PURCHASES OF HOUSEHOLD GOODS - % SHARE 2006 - 2009 |
25 |
| CHART 11 |
TRANSACTIONAL WEBSITES - SOURCE OF TRAFFIC 2009 |
26 |
| TABLE 12 |
PRICE COMPARISON WEBSITES - E-TAILER BENEFITS |
27 |
| TABLE 13 |
THE ADVANTAGES AND DISADVANTAGES OF TRADING ONLINE |
29 |
| CHART 14 |
INTERNET PLUMBING PRODUCTS - % PRODUCT MIX BY VALUE 2008 |
31 |
| TABLE 15 |
INTERNET PLUMBING MARKET BY PRODUCT CATEGORY 2008 (£M MSP) |
32 |
| CHART 16 |
OWN LABEL INTERNET PLUMBING PRODUCTS - % SHARE 2008 |
41 |
| TABLE 17 |
THE ADVANTAGES AND DISADVANTAGES OF OWN LABEL PRODUCTS |
42 |
| TABLE 18 |
POPULAR E-RETAIL PLUMBING BRANDS BY PRODUCT SECTOR |
44 |
| TABLE 19 |
INTERNET PLUMBING MARKET - % MARKET SHARE BY VALUE 2008 |
45 |
| TABLE 20 |
AVERAGE E-TAILER PRICING DIFFERENTIALS BY PRODUCT CATEGORY |
54 |
| CHART 21 |
INTERNET PLUMBING E-TAILERS WITH SHOWROOM FACILITY - % SHARE 2008 |
56 |
