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AMA Research have recently published the 3rd edition of
'Building &
Home Improvement Products Distribution - Republic of Ireland 2003'. This
report provides a unique review of the distribution structure in this
rapidly evolving market, focusing on Builders Merchants, DIY Multiples and
Independent Hardware.
Issues covered in the report include:
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MARKET OVERVIEW - construction trends, building materials, market size
etc.
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DISTRIBUTION - role of Builders Merchants, DIY Multiples, Independents,
Other channels etc.
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SUPPLIERS - retail structure, key players, shares, trends etc.
While growth in the UK has been relatively slow, the market for building
materials in Ireland has grown by 100% in the last 5 years. Construction
in Ireland has benefited strongly from the buoyant economy, currently
standing at €22.2 billion in 2003, with residential construction
accounting for over 50% of this figure. Over 30% of the Irish population
live in homes built since 1990, significantly impacting on the mix between
new build and private RMI work, and influencing sales of products through
alternative distribution channels.
Of particular interest are the following
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Analysis of key changes in economic activity
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Opportunities and threats within the construction industry
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Importance of new build and its impact on material suppliers
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Key changes in distribution trends - relative performance of Merchants
and DIY.
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Contrasts between Ireland and the UK in recent years
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Lower level of market maturity than in UK for many building products.
Key areas covered in the report:-
BACKGROUND ECONOMIC/CONSTRUCTION
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Broad review of social, economic and construction background in
Ireland.
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GDP, population statistics - Ireland fastest growing economy in the
European Union.
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Construction - Overall construction statistics, 1994-2003 - analysis of
key sectors - housing, commercial, industrial, infrastructure, health and
education etc. Opportunities and threats to current construction boom, key
areas of potential growth.
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Housing - volume growth since 1994, key influencing factors, future
prospects for housing market, geographic distribution of housing. Impact
of new housing on product mix between new work and RMI.
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Trading with the Republic of Ireland - key legislative and cultural
differences to the UK.
BUILDERS MERCHANTS
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Market size - value growth 1996-2002. Forecasts for 2004-06. Rapid
growth of market, review of key influencing factors. Higher growth than
DIY sector in recent years, in contrast to UK market.
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Key factors influencing market for building materials - key
opportunities and threats within the construction industry. Lower level of
market maturity for many building products.
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Key Builders Merchants - major players, size, shares, market structure,
number of outlets, changing degree of concentration in sector. Comparisons
with UK market
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Future prospects for sector - key trends, market structure
etc.
DIY SECTOR
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Market size - value growth 1996-2002. Forecasts for 2004-06. Strong
growth rates.
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Key influencing factors - economic, housing, emphasis on private RMI
and DIY activity etc.
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Brief analysis of product trends
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Major DIY outlets - role of Multiples, leading players, market shares,
structure, number of outlets etc. Comparisons with UK market.
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Independent DIY/Hardware outlets - a stronger sector in Ireland, -
major retail operations, structure, Buying Groups.
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Future prospects for sector - key trends, market structures, entrance
of B&Q and potential impact etc.
GENERAL
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Other key channels of distribution - emphasis on Co-op's, Garden
Centres, Electrical Wholesalers, Catalogue/Mail Order, specialist
distributors, direct supply etc.
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Overall future prospects for construction and distribution of building
and home improvement products.
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