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Ireland remained the fastest growing economy of the European
Union in 2002 when measured in GDP growth terms, a position it has
held consistently since 1994. With a population of 3.96 million
people in 2003, Ireland represents just over 1% of the total
European Union population, only Luxembourg has a smaller population.
Ireland is also the fastest growing population within the European
Union with an increase of 1.52% in 2002 compared with 0.28% for the
same year in the UK. This combination produced a 7% increase in
construction output value to €21.5 billion for 2002, amounting to
2.2% of total European Union Construction estimates. Further
progression is forecast in 2003 with construction output value
growing by a further 3% to €22.2 billion.
During the period 1994-1999, construction industry volume
increased by 13% per annum on average representing the most vigorous
growth period in the history of the state. GNP grew cumulatively in
real terms by 75% for the period, or around 8% per annum for the
same period. The three years 2000-2002 has seen a deceleration in
output growth during which the industry has experienced a weakness
in demand, continued increases in building costs and very
competitive tendering. Although the industry value has increased
over this period, lately this has been driven by inflationary
factors as output volume is forecast to drop in 2003 by 3% despite a
value increase of 3%. Construction accounted for 16.8% of GDP in
2002 - around twice the contribution from construction to GDP in the
UK.
Forecasts indicate
that construction value
will peak in 2003 and slow down annually until 2006. This is based
on the continuing strength of the Housing sector, offset by a slow
down of the non residential (office and retail) construction and the
gradual reduction in large civil engineering projects as the
2000-2006 National Development Plan (NDP) approaches completion.
Over the last decade, the construction sector has benefited
greatly from foreign direct investment, particularly from the US,
which in turn has stimulated both industrial and commercial
construction. Both sectors have seen considerable growth in
construction since 1994.
However, foreign direct investment is expected to experience a
substantial slowdown in growth rates due to the deterioration of the
international environment, especially in the US, and it has been
estimated that output in commercial and industrial construction will
continue to decelerate in the short to medium term.
The RMI sector has seen an increase in value in both the
residential and social sectors every year over the period 1997-2001.
However, the annual increase in inflation every year has been
greater than the increase in value, with the exception of 1999 and
2001. As a result, the volume of RMI output declined in 1997, 1998
and 2000. The subsequent modest increase in 2001 (+3.4%) reflects a
strong increase on the private RMI side. However, the strong decline
(-14%) in RMI investment in 2002 reflects evidence of a decline in
private housing RMI investment in 2002, with a further decline
expected in 2003, despite a reduction in the rate of construction
inflation applied to contracts.
New private residential housing completions reached record levels
in 2002 with a 3% growth in number. A new record in excess of 60,000
is expected for 2003 with the residential sector accounting for 56%
of all construction output. The residential construction sector
recorded its ninth year of growth in 2002.
The Builders Merchant's (known as "Builders' Providers"
in Ireland) market has experienced growth over the last 5 years that
is equal to the growth in the Construction sector. As a result,
there has been a great deal of expansion and acquisition activity
between the major and minor players in the market, with Grafton,
Heiton and Brooks leading players in a relatively fragmented market.
The total value of the sector at RSP in 2002 was €2.64 billion.
The DIY Retail market in Ireland was estimated to be €435
million in 2002. The sector has four major chains - Woodie's (owned
by Grafton), Atlantic Homecare (owned by Heitons), Homebase (GUS plc)
and B&Q (Kingfisher plc). Due to its low and dispersed
population density, Ireland still has a high incidence of
traditional local 'Hardware Stores' that fulfil the role of
supplying many of the products needed for home decoration. All of
the major DIY chains, apart from Homebase, have increased the number
of store locations over the last 2 years and continue to do so. In
particular B&Q, who have announced plans to have 10 stores
operational in Ireland by 2008.
The overlap of ownership between the major merchants and DIY
groups has prevented the same level of aggressive pricing between
the sectors, as experienced in the UK, though the entry and
expansion of B&Q may result in a more competitive environment.
Many of the smaller Hardware stores are members of Buying Groups
such as Associated Hardware, based in Dublin, where purchase
requirements are pooled to increase volume and reduce prices in an
attempt to match the low prices offered by the DIY multiples. As a
result, the range of products offered by the hardware stores is
small and choice is limited when compared with the DIY stores.
Planning restrictions on the size of retail stores in Ireland has
hindered the penetration of large out of town stores across all
sectors and large retail parks such as those seen in the UK and
Mainland Europe are not being built. Government lobbying by
interested parties to lift the store size restriction is increasing,
as pressure rises to meet the needs of employment and investment as
the economy cools.
Despite the moderate reduction in growth rates, prospects for the
construction industry in Ireland remain stable, at least in the
medium term. Inflationary pressures have eased in the second half of
2003 and the Government now faces a reduction in income revenues,
but public investment projects and a buoyant housing market are
anticipated to provide good opportunities for building material
suppliers in the medium term. While GDP growth is forecast to fall
to around 4-5%, this is still very high by European standards and
should provide a sound base for construction and home improvement
sales in the short to medium term, providing consumer confidence
remains high.
Ireland
continues to experience a rapidly growing construction market, which
is now worth around €29 billion and is one of the largest sectors
of the Irish economy. The rapid growth of the Irish economy over the
last 10 years has lead to a boom in construction and house building,
in particular, and the building
materials sector
has been one of the main beneficiaries
of this growth.
The
construction industry has become a major growth sector within the
context of the overall economy.
As a percentage of GDP, construction output represented
around 19% in 2005 and 17% of the national labour force are now
engaged in construction activities. Although now beginning to slow,
output of Ireland's construction sector has risen rapidly over the
past decade, with strong demand for residential, commercial and
infrastructure development, underpinned both by rapid economic
growth and by the country's demographic profile.
The
value of output in the construction industry during 2005 is
estimated to be €29.7 billion, which represents 7% increase on the
previous year when the value of output stood at €27.6 billion. Output
in the construction industry is forecast to increase to €30.3
billion in 2006, which represents a smaller increase in value terms
of around 2%.
In
terms of sectoral output, Residential
Construction
accounts for the largest share of the construction market, with 64%
of total output by value. Productive
Infrastructure,
which includes all infrastructure work, water services, roads,
airports, energy, transport and telecommunications, accounts for
15%, while Non-residential
construction,
which includes all industrial, commercial, agricultural, religious
and leisure output, accounts for 9% of the construction market.
These key sectors are followed by Social
or Public Infrastructure
with 5%, which includes construction of education, healthcare,
public buildings and all capital investment in local authority
services and sports facilities. Non-residential
repair, maintenance and improvement (RMI)
work accounts for the remaining 7% of the market.
Prospects
for the Irish construction industry beyond 2005 are for reasonable,
though at much lower growth rates, with the composition of output
expected to shift from housing, which has been the main driver of
growth to date, to non-residential construction. Given that
the current level of housing supply seems unsustainable in the
medium to long-term, it is likely that there will be some slowdown
in both the Residential
sector and construction output as a whole. Overall
forecasts for 2005 predict that house completions are likely
to fall just short of those seen in 2004, before dipping by 5% in
2006 to 71,725 and by 5% to around 68,000 in 2007.
Modest
levels of recovery are expected in the Private
Non-Residential
sector,
primarily due to the relative strength of the retail sector.
Productive
Infrastructure
sectors will be largely driven by the performance of the Irish
economy as a whole, while prospects for Public
Sector Infrastructure
will
be determined by capital investment levels, set by State and local authorities.
Considerable
public sector investment is expected in social and productive
infrastructure over the medium-term, with significant expenditure on
infrastructure expected to be included in the forthcoming National
Development Plan
for 2007-2013.
Despite
the slowdown in the economy during the period 2001- 03, the
building
materials sector
remained buoyant in 2004 and 2005 due to the on-going roll out of
the National
Development Plan
and the unprecedented level of new house completions. In terms of
distribution, the Builders
Merchants
(also known as “Builders Providers” in Ireland) market has
experienced very high levels of growth and expansion in recent years
and the sector is now considered to be worth over €3 billion.
The
four major players in the builders merchants sector include,
Grafton
Plc, Wolseley Group, Dublin Providers
and
the McMahon
Group.
There
has been considerable consolidation between the larger groups in the
sector. Consequently, in this very competitive market, the larger
builders merchants are constantly seeking further acquisitions from
the independent sector in order to support share gain and maintain
margins. Grafton
Plc
recently
acquired Heiton,
which
brought together Ireland's
two largest DIY operators, Woodies
and
Atlantic Homecare,
and the two largest owners of builders merchants, Chadwicks
and Heiton
Buckley.
The combined group would have an estimated 32% share of the builders
merchant sector and a 40% share of the retail DIY market. Wolseley
Group (Brooks),
the
largest building materials distributor in the world, recently
acquired Brooks
Thomas
and now operates 15 Brooks and 36 Heatmerchants
outlets in the Irish Republic.
The
DIY
Retail market
in Ireland is much smaller than the builders merchants sector in
terms of value and is currently estimated to be worth around €700
million. The DIY sector has experienced significant economic growth
in recent years driven by rising disposable incomes, the increasing
number of households, changing lifestyles and increased media focus
on DIY and related activities.
The
DIY Retail market in Ireland has 4 major DIY outlets, with the Grafton
Group,
the major market player in the Builders Providers sector, now
operating 15 Atlantic
Homecare
and 19 Woodie’s
stores, and Co-op
Superstores
(owned by Dairygold)
has recently launched its ‘4Home’
division, a DIY and homeware chain with 30 stores planned nationwide
and specifically designed as a franchise operation.
Additionally,
players from the UK including Homebase
and
B&Q
are
active within the Irish DIY market and are both expanding their
number of outlets across the Republic.
A recent relaxation of the retail warehouse planning laws in
the Dublin area has now enabled IKEA
to establish
a 300,000sqft
store in Dublin; its first in the Republic, a move which may allow
further penetration of overseas DIY multiples into the Irish market.
Due
to its low and dispersed population density, Ireland still has a
high incidence of traditional local ‘Hardware
Stores’
that fulfil the role of supplying many products needed for home
improvement. Many of these smaller Hardware stores are members of
one of three nationwide Buying Groups, which include National
Hardware Ltd
(Trade name – Arro),
Amalgamated
Hardware Ltd
(Trade name – Topline)
and Associated
Hardware Ltd
(Trade name – Homevalue),
which allows them to benefit from greater economies of scale and to
source a more complete range of products at competitive prices.
Around two-thirds of the DIY/hardware market is in the hands of
small and medium-sized independent hardware shops gathered around
three distinct buying groups, each of which has between 60-100
members in the Republic of Ireland.
Other
leading distribution channels of building and home improvement
materials include specialist product outlets, which tend to focus on
specific areas of home improvements such as Flooring, Kitchens,
Bathrooms and Sanitaryware, Timber products, Electrical appliances
and Paint and Wallpaper products.
Ireland
also has a strong building
products supply sector which
offers a considerable range of products and services – from
construction and building materials, cement production, concrete
products to timber processing and timber products. Leading
indigenous suppliers of building materials include CRH
Group, Kingspan, Lagan Cement, Quinn Cement
and Readymix.
Both
the builders merchants and retail DIY markets continue to face a
number of challenges including the growth in the off-site
construction and timber-frame housing
sectors; increased government regulation
governing minimum requirements for the
energy performance
of all new buildings, the
recent announcement of a new
National Development Plan for
the period 2007-2013, continued strong activity in the house
building sector, renewed signs
of growth
in the non-residential construction
sectors and external factors such as rising energy
prices and
transport costs. |