|
 |
The UK plant hire market is estimated to be worth
some £3bn. in 2007, having increased by an estimated 10% in the
2005-07 period.The core product sectors of the UK plant hire market
include earth moving; lifting; construction; road making;
compressors/generators; portable accommodation; and
heating/cooling/drying, etc., with earthmoving and lifting
accounting for a combined share of around 75% of the market.
Market growth in 2006-07 reflects a buoyant
construction market in general. Housebuilding has experienced steady
growth up to 2007, with a significant switch to apartments which now
account for over 45% of all new dwellings. High levels of government
expenditure, particularly in health and education, have also
underpinned construction growth, while offices and retail new build
and refurbishment have been buoyant. Infrastructure has also been
very strong with investment in utilities, energy and the growing
renewables sector which all offer good long term prospects for plant
hire.
|
Regional
growth opportunities provide strong motivation for many plant hire
companies, for example severe flooding in 2007 resulted in high demand for
pumps, dehumidifiers, generators etc. . In addition, new road construction
and the Olympic infrastructure represent further examples of long term
regional growth opportunities. Levels of plant hire market penetration are
also stimulated by the development of high productivity multi-functional
and compact equipment, such as telehandlers.
Earth
moving equipment, estimated to be the largest product sector, accounts for
around 43% of hire turnover, while lifting accounts for around 31%,
construction 7%, road making 6%, compressors/generators 5%, and others –
including portable accommodation, environmental and tools – approximately
8% of hire turnover.
Current
indications in early-mid 2008 suggest that the plant hire sector is still
reasonably buoyant despite the housebuilding downturn – with
non-residential construction, infrastructure and industrial maintenance
all relatively positive. Undoubtedly, more speculative developments in
office and retail development and refurbishment will become increasingly
affected and uncertainty over the economic climate will take time to
evaporate. As a result, our estimates are for market decline during 2008-9
of around 4-5% over the 2-year period, followed by a flat 2010 before some
market recovery in 2011-12, though the volatile economic climate creates
an unusually high degree of uncertainty around any market forecasts.
A number of key external influences have had a
significant impact upon the market over the last 2-3 years. The
performance of the housing market, growing threat of competitive retail
channels, growth of ‘Get Someone In’, changing customer profile and the
increased emphasis placed on ‘green’ issues have all had an effect on the
market in recent years.
The DIY market’s close links to the housing market
mean that the performance of the two is also linked. The current decline
being experienced by the housing market is expected to have a detrimental
effect on consumer confidence and on the DIY multiples, as RMI activity,
new housebuilding and housing transactions have all fallen. This housing
decline, coupled with the poor economic environment are expected to cause
the DIY multiples market to decline by 6% in 2008. As consumer confidence
recovers around 2010, the fortunes of the DIY multiples are also expected
to recover, aided by strong brands, extensive store networks and large
marketing budgets.
DIY
multiples have had to adapt to the changing environment in which they now
operate, and many have taken steps to maintain and expand their sales.
Recent developments include adjusting their market position towards the
‘home adornment’ end of the market, attempting to appeal more to trade
customers and expanding their product ranges to include more and more
non-core products such as smaller electrical appliances and soft
furnishings.
B&Q
continue to be the dominant player in the market, with Homebase, Wickes
and Focus their major competitors. Several smaller companies have
struggled in recent years, with Budget DIY and Glynn Webb both entering
administration, while others have been forced to close stores in an
increasingly difficult trading environment.
Within
the multiples’ products, performance has varied significantly between
different sectors. Sectors such as Lighting & Electrical Products have
performed strongly, boosted by product innovation and a growing lamps
market. Other sectors within DIY multiples have struggled, including
Window & Floor Coverings, affected by the decline in popularity of
laminate flooring and increased price competition.
|