| 1. |
INTRODUCTION |
6 |
| 2. |
SUMMARY |
7 |
| 3. |
ECONOMIC ENVIRONMENT |
10 |
| 3.1 |
GDP |
10 |
| 3.2 |
INFLATION & INTEREST RATES |
11 |
| 3.3 |
UNEMPLOYMENT |
12 |
| 3.4 |
STERLING |
12 |
| 3.5 |
POPULATION PROFILE |
13 |
| 3.6 |
CONCLUSIONS |
14 |
| 4. |
MARKET OVERVIEW |
16 |
| 4.1 |
DEFINITION |
16 |
| 4.2 |
MARKET BACKGROUND |
16 |
| 4.3 |
MARKET SIZE |
18 |
| 4.4 |
KEY MARKET INFLUENCES |
21 |
| 4.4.1 |
Housing Completions |
21 |
| 4.4.2 |
Property Transactions |
23 |
| 4.4.3 |
Household Consumption |
24 |
| 5. |
PRODUCT MIX |
27 |
| 5.1 |
OVERVIEW |
27 |
| 5.2 |
PONDS |
28 |
| 5.2.1 |
Liners/Underlay |
30 |
| 5.2.2 |
Pre-formed Ponds |
35 |
| 5.2.3 |
Other Ponds |
37 |
| 5.2.4 |
Complete Pond Kits |
38 |
| 5.3 |
PUMPS |
39 |
| 5.4 |
GENERAL ACCESSORIES |
43 |
| 5.4.1 |
Fish food |
45 |
| 5.4.2 |
Pond treatments |
47 |
| 5.4.3 |
Other general accessories |
48 |
| 5.5 |
FILTRATION SYSTEMS |
49 |
| 5.6 |
POND ACCESSORIES |
54 |
| 5.6.1 |
Self-Contained Water Features and Ornamental
Fountains |
56 |
| 5.6.2 |
Pre-formed Watercourses/Waterfalls |
57 |
| 5.6.3 |
Pond Lighting |
58 |
| 5.6.4 |
Other Pond Accessories |
59 |
| 6. |
SUPPLIERS |
61 |
| 6.1 |
SUPPLIER OVERVIEW |
61 |
| 6.2 |
MARKET SHARES |
64 |
| 6.2.1 |
Liners/Underlay |
64 |
| 6.2.2 |
Pre-formed Ponds |
65 |
| 6.2.3 |
Pumps |
65 |
| 6.2.4 |
General Accessories |
67 |
| 6.2.5 |
Filtration Systems |
69 |
| 6.2.6 |
Pond Accessories |
70 |
| 6.3 |
MAJOR SUPPLIERS |
72 |
| 6.3.1 |
Hozelock Cyprio |
72 |
| 6.3.2 |
Blagdon/Interpet |
72 |
| 6.3.3 |
Oase |
73 |
| 6.3.4 |
Tetra |
73 |
| 6.3.5 |
Oasis |
74 |
| 6.3.6 |
Lotus/Trident |
74 |
| 6.3.7 |
Atlantis |
75 |
| 6.3.8 |
Firestone |
76 |
| 6.3.9 |
Laguna |
76 |
| 6.3.10 |
Ubbink |
76 |
| 7. |
DISTRIBUTION |
79 |
| 7.1 |
DISTRIBUTION STRUCTURE |
79 |
| 7.2 |
MAJOR CHANNELS |
81 |
| 7.3 |
SPECIALIST AQUATIC/WATER GARDEN CENTRES |
82 |
| 7.4 |
GARDEN CENTRES |
84 |
| 7.5 |
DIRECT SELLING/MAIL ORDER/INTERNET |
90 |
| 7.6 |
DIY MULTIPLES |
91 |
| 7.7 |
LANDSCAPE CONTRACTORS |
92 |
| 7.8 |
WHOLESALERS/DISTRIBUTORS |
93 |
| 8. |
FUTURE PROSPECTS |
95 |
|
TABLES
AND CHARTS
|
| CHART 1 |
UK POND EQUIPMENT MARKET 1998-2008 (£M MSP) |
7 |
| CHART 2 |
INTEREST RATES AND INFLATION (CPI) FROM
1990-2008 |
12 |
| TABLE 3 |
EXCHANGE RATE FLUCTUATIONS 1997-2007 - THE
POUND STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
13 |
| CHART 4 |
AGE DISTRIBUTION OF THE RESIDENT UK
POPULATION 2001 ('000) |
14 |
| TABLE 5 |
UK POND EQUIPMENT MARKET 1998-2008 (£M MSP) |
18 |
| TABLE 6 |
HOUSEBUILDING COMPLETIONS 1995-2004 GREAT
BRITAIN ('000) |
22 |
| TABLE 7 |
NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND
AND WALES 1998-2004 |
24 |
| CHART 8 |
PDI & SAVINGS RATIO AT CURRENT PRICES
1990-2006 |
25 |
| TABLE 9 |
RETAIL SALES INDICES - VALUE OF RETAIL SALES
AT CURRENT PRICES - PREDOMINANTLY NON-FOOD STORES 1995-2003 |
26 |
| TABLE 10 |
UK POND EQUIPMENT MARKET BY PRODUCT SECTOR -
BY VALUE 2005 |
27 |
| CHART 11 |
UK POND EQUIPMENT MARKET BY PRODUCT SECTOR -
% MIX BY VALUE 2005 |
28 |
| TABLE 12 |
MARKET SIZE OF UK POND MARKET 1998-2008 (£M
MSP) |
29 |
| CHART 13 |
UK MARKET FOR PONDS - % MIX BY VALUE 2005 |
30 |
| CHART 14 |
LINERS MARKET SIZE BY MATERIAL - 2005 |
31 |
| CHART 15 |
UK MARKET FOR PRE-FORMED PONDS - % MIX BY
VALUE 2005 |
35 |
| TABLE 16 |
MARKET SIZE OF UK PUMPS MARKET 1998-2008 (£M
MSP) |
39 |
| TABLE 17 |
UK MARKET FOR PUMPS - % PRODUCT MIX BY VALUE
2005 (£M MSP) |
42 |
| TABLE 18 |
MARKET SIZE OF UK GENERAL ACCESSORIES MARKET
1998-2008 (£M MSP) |
44 |
| CHART 19 |
UK MARKET FOR GENERAL ACCESSORIES - % MIX BY
VALUE 2005 |
45 |
| TABLE 20 |
FILTRATION SYSTEM MARKET - SHARE BY TYPE OF
SYSTEM - 2005 BY VALUE |
50 |
| TABLE 21 |
MARKET SIZE OF UK FILTRATION SYSTEMS MARKET
1998-2008 (£M MSP) |
52 |
| TABLE 22 |
MARKET SIZE OF UK POND ACCESSORIES MARKET
1998-2008 (£M MSP) |
55 |
| TABLE 23 |
MAJOR SUPPLIERS PRODUCT RANGE - 2005 |
62 |
| TABLE 24 |
OVERALL MARKET SHARES OF LEADING SUPPLIERS -
2005 BY VALUE |
63 |
| TABLE 25 |
BRAND NAMES OF MAJOR PLASTIC LINER SUPPLIERS
- 2005 |
64 |
| TABLE 26 |
MARKET SHARES OF MAJOR PRE-FORMED POND
SUPPLIERS 2005 |
65 |
| TABLE 27 |
MARKET SHARES OF MAJOR PUMP SUPPLIERS 2005 |
66 |
| TABLE 28 |
MARKET SHARES OF MAJOR GENERAL ACCESSORIES
SUPPLIERS 2005 |
67 |
| TABLE 29 |
MAJOR SUPPLIERS OPERATING WITHIN THE GENERAL
ACCESSORIES MARKET - 2005 |
68 |
| TABLE 30 |
MARKET SHARES OF MAJOR FILTRATION SYSTEMS
SUPPLIERS 2005 |
69 |
| TABLE 31 |
MARKET SUPPLIERS OPERATING WITHIN THE POND
ACCESSORIES MARKET - 2005 |
71 |
| CHART 32 |
DISTRIBUTION STRUCTURE FOR POND EQUIPMENT |
80 |
| TABLE 33 |
DISTRIBUTION OF POND EQUIPMENT BY OUTLET - %
BY VALUE 2005 |
81 |
| TABLE 34 |
GARDEN CENTRE MARKET SHARES 2003 BY VALUE |
85 |
| CHART 35 |
DIY MULTIPLES MARKET SHARE 2003 |
92 |