INTRODUCTION and OVERVIEW

AMA Research have published the 4th Edition of the report "Pond Equipment Market - UK2009-13" - incorporating original input and primary research, it represents an up-to-date and informed review of this evolving market. The report assesses developments in the pond equipment market in terms of market value; trends; product mix; supply and distribution structures; key influencing factors; as well as offering forecasts for future market size and narrative on possible future developments. The report contains more than 70 pages and 30 tables and charts, providing incisive and thought provoking views on this markets future development.

The report provides detailed analysis of  the following sectors:

• Pond liners and underlay.

• Pre-formed ponds and watercourses.

• Other ponds, such as concrete and raised ponds.

• Pumps and filtration systems, including filters, ultra-violet clarifiers and combined units.

• Self-contained water features.

• Pond accessories, such as pond treatments, fish food, pond vacuums, pond protectors etc.

Of particular interest:-

• Commentary on future prospects and forecasts through to 2013.

• Market share by value for overall market and key product sectors.

• Commentary on key market influences and trends.

• Review of key product sectors and sub-sectors.

• Comprehensive review of supply and distribution structures.

Companies and brands included:

Aquatic Options, Atlantis, Atlantis Water Garden Products Ltd, Bermuda (Aquatic Options), Blagdon, Blue Diamond, Britain’s Aquatic Superstore Ltd (BAS), Cloverleaf, Dobbies Garden Centres plc, Draper, Firestone Building Products Company, Gordon Low Products Ltd Haskins, Hillier, Hozelock Cyprio, Interpet Ltd, J & K Aquatics, Klondyke Garden Centres Ltd, Laguna, Lotus Water Garden Products Ltd, Maidenhead Aquatics, Messner, Nishikoi Aquaculture Ltd, Notcutts Ltd, OAL Water Garden Products Ltd, Oase (UK) Limited, Oasis Water Garden Products Ltd, Pet Mate Ltd, Pond One, Project, Rolf C Hagen (UK) Ltd, Spread Garden Supplies Ltd, Squires Group, Stephens Plastics Ltd, Technical Aquatic Products, Tetra (UK) Ltd, The Garden and Leisure Group Ltd, Trelleborg, Ubbink, Van Hage, World of Water, Wyevale Garden Centres Ltd.

Key areas of coverage in the report include:-

THE MARKET

• Market overview of pond equipment market – definition; market background; key trends.

• Market size - analysis of size by value.

• Review of key market influences – housing completions; property transactions; and levels of household consumption.

• Impact of the recent down turn on the pond equipment market, contrasted with the medium term trends.

• Overview – share by value (2008) between pumps, ponds, filtration systems, pond accessories and water features.

• Ponds – sales from 2004 to 2008 with forecasts to 2013; % mix by value between liners/underlay, pre-formed ponds and ‘others’ (e.g. concrete, raised ponds); key influencing factors; share in liner sector between rubber and plastic; shares in pre-formed sector between plastic and glass fibre; market characteristics; major manufacturers; current/future trends and key influencing factors. 

• Pumps – sales from 2004 to 2008 with forecasts to 2013; mix share in pump sector according to pump flow rates; key influencing factors; key influencing factors and trends. 

• Filtration systems – sales from 2004 to 2008 with forecasts to 2013; share in filtration sector according to main sectors of filters, UV clarifiers and combined units; key influencing factors; growth of market due to a wider awareness of benefits of filtration; future prospects.

• Pond Accessories – (watercourses, self-contained water features, ornamental fountains, lighting, etc); sales from 2006 to 2008 with forecasts to 2013; key influencing factors. 

• Pond Accessories (treatments, lighting, pond seals and primers, fish food, pond vacuums, etc); sales from 2004 to 2008 with forecasts to 2013; key influencing factors. 

SUPPLIERS AND DISTRIBUTION

• Overview - major suppliers; product ranges offered; market shares.

• Analysis of leading suppliers within each product sector – share by product group, growth companies, products / market positioning. 

• Review of leading suppliers – including turnover, product ranges, etc. 

• Distribution structure for pond equipment – market shares by major channels (specialist aquatic/water garden centres, garden centres, direct selling/mail order/Internet, DIY multiples, Landscape Contractors, wholesalers, etc.  Review of key channels – major players; growing/declining sectors; key trends.

• Future prospects for the overall pond equipment market – market size forecasts; factors affecting this forecast; economic factors; trends in terms of product mix, innovation and development, supply and distribution, etc. 

• Key influencing factors in market – economic, social, pond ownership etc.