| 1. |
INTRODUCTION |
6 |
| 2. |
SUMMARY AND FUTURE PROSPECTS |
7 |
| 2.1 | SITUATION ASSESSMENT |
7 |
| 2.2 | FUTURE PROSPECTS |
9 |
| 3. |
ECONOMIC ENVIRONMENT |
12 |
| 3.1 | GDP |
12 |
| 3.2 | INFLATION & INTEREST RATES |
13 |
| 3.3 | UNEMPLOYMENT |
14 |
| 3.4 | HOUSEHOLD CONSUMPTION |
14 |
| 3.5 | HOUSING & CONSTRUCTION |
15 |
| 3.6 | STERLING |
16 |
| 3.7 | POPULATION PROFILE |
17 |
| 3.8 | CONCLUSIONS |
18 |
| 4. |
MARKET OVERVIEW |
20 |
| 4.1 | DEFINITION |
20 |
| 4.2 | MARKET BACKGROUND |
20 |
| 4.3 | MARKET SIZE |
22 |
| 4.4 | KEY MARKET INFLUENCES |
27 |
| 4.4.1 | New Housebuilding |
27 |
| 4.4.2 | Housing Transactions |
29 |
| 4.4.3 | Other Factors |
30 |
| 5. |
PRODUCT MIX |
31 |
| 5.1 | OVERVIEW |
31 |
| 5.2 | PONDS |
32 |
| 5.2.1 | Liners/Underlay |
34 |
| 5.2.2 | Pre-formed Ponds and Watercourses |
37 |
| 5.2.3 | Other Ponds |
39 |
| 5.2.4 | Complete Pond Kits |
40 |
| 5.3 | PUMPS |
40 |
| 5.4 | FILTRATION SYSTEMS |
43 |
| 5.5 | WATER FEATURES |
45 |
| 5.6 | POND ACCESSORIES |
47 |
| 5.6.1 | Fish Food |
48 |
| 5.6.2 | Pond Treatments |
49 |
| 5.6.3 | Pond Lighting |
49 |
| 5.6.4 | Other Pond Accessories |
50 |
| 6. |
SUPPLIERS |
51 |
| 6.1 | MAJOR SUPPLIERS |
51 |
| 6.1.1 | Hozelock Cyprio |
52 |
| 6.1.2 | Interpet Ltd/Blagdon |
52 |
| 6.1.3 | OAL Water Garden Products Ltd |
53 |
| 6.1.4 | Tetra (UK) Ltd |
53 |
| 6.1.5 | Oase (UK) Limited |
54 |
| 6.1.6 | Firestone |
54 |
| 6.1.7 | Laguna |
54 |
| 6.1.8 | Ubbink |
55 |
| 6.2 | SECTOR MARKET SHARES |
55 |
| 6.2.1 | Liners/Underlay |
55 |
| 6.2.2 | Pre-formed Ponds |
56 |
| 6.2.3 | Pumps |
56 |
| 6.2.4 | Filtration Systems |
57 |
| 6.2.5 | Water Features |
58 |
| 6.2.6 | Pond Accessories |
59 |
| 7. |
DISTRIBUTION |
61 |
| 7.1 | DISTRIBUTION STRUCTURE |
61 |
| 7.2 | MAJOR CHANNELS |
63 |
| 7.2.1 | Specialist Aquatic/Water Garden Centres |
64 |
| 7.2.2 | Garden Centres |
65 |
| 7.2.3 | Direct Selling/Mail Order/Internet |
69 |
| 7.2.4 | DIY Multiples |
69 |
| 7.2.5 | Landscape Contractors |
70 |
| 7.2.6 | Wholesalers/Distributors |
70 |
| TABLES AND CHARTS |
| CHART 1 | UK POND EQUIPMENT MARKET 2003-2013 (£M MSP) |
7 |
| CHART 2 | INTEREST RATES AND INFLATION (CPI) FROM 1992-2013 |
13 |
| CHART 3 | PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2013 |
15 |
| TABLE 4 | EXCHANGE RATE FLUCTUATIONS 2004-2009 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
17 |
| CHART 5 | AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (‘000) |
18 |
| TABLE 6 | UK POND EQUIPMENT MARKET 2004-2013 (£M MSP) |
22 |
| TABLE 7 | HOUSEBUILDING COMPLETIONS 2004-2012 – UK (‘000’S) |
28 |
| TABLE 8 | NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 2004-2009 (000’S) |
29 |
| TABLE 9 | UK POND EQUIPMENT MARKET BY PRODUCT SECTOR - BY VALUE 2008 |
31 |
| CHART 10 | UK POND EQUIPMENT MARKET BY PRODUCT SECTOR - % MIX BY VALUE 2008 |
32 |
| TABLE 11 | MARKET SIZE OF UK POND MARKET 2004-2013 (£M MSP) |
33 |
| CHART 12 | UK MARKET FOR PONDS - % MIX BY VALUE 2008 |
34 |
| CHART 13 | LINERS MARKET SIZE BY MATERIAL - 2008 |
35 |
| CHART 14 | UK MARKET FOR PRE-FORMED PONDS - % MIX BY VALUE 2008 |
37 |
| TABLE 15 | MARKET SIZE OF UK PUMPS MARKET 2004-2013 (£M MSP) |
40 |
| TABLE 16 | UK MARKET FOR PUMPS – % PRODUCT MIX BY VALUE 2008 (£M MSP) |
42 |
| TABLE 17 | MARKET SIZE OF UK FILTRATION SYSTEMS MARKET 2004-2013 (£M MSP) |
43 |
| TABLE 18 | FILTRATION SYSTEMS MARKET BY TYPE OF SYSTEM – 2008 BY VALUE |
44 |
| TABLE 19 | MARKET SIZE OF UK WATER FEATURES MARKET 2006-2013 (£M MSP) |
46 |
| TABLE 20 | MARKET SIZE OF UK POND ACCESSORIES MARKET 2004-2013 (£M MSP) |
47 |
| CHART 21 | UK MARKET FOR POND ACCESSORIES - % MIX BY VALUE 2008 |
48 |
| TABLE 22 | OVERALL MARKET SHARES OF LEADING SUPPLIERS – 2008 BY VALUE |
51 |
| TABLE 23 | MARKET SHARES OF MAJOR PRE-FORMED POND SUPPLIERS 2008 |
56 |
| TABLE 24 | MARKET SHARES OF MAJOR PUMP SUPPLIERS 2008 |
57 |
| TABLE 25 | MARKET SHARES OF FILTRATION SYSTEMS SUPPLIERS 2008 |
58 |
| TABLE 26 | MARKET SUPPLIERS OPERATING WITHIN THE WATER FEATURES MARKET - 2008 |
59 |
| TABLE 27 | MARKET SHARES OF MAJOR POND ACCESSORIES SUPPLIERS 2008 |
59 |
| TABLE 28 | MAJOR SUPPLIERS OPERATING WITHIN THE POND MARKET - 2008 |
60 |
| CHART 29 | DISTRIBUTION STRUCTURE FOR POND EQUIPMENT |
62 |
| TABLE 30 | DISTRIBUTION OF POND EQUIPMENT BY OUTLET - % BY VALUE 2008 |
63 |
| TABLE 31 | GARDEN CENTRE MARKET SHARES 2007 BY VALUE |
66 |