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Key
sectors included:
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Pond liners and
underlay.
-
Pre-formed ponds and
watercourses.
-
Other ponds, such as
concrete and raised ponds.
-
Pumps and filtration
systems, including filters, ultra-violet clarifiers and combined
units.
-
Self-contained water
features.
-
Pond accessories,
such as pond treatments, fish food, pond vacuums, pond protectors
etc.
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The report has been
compiled by marketing professionals with a background in the building
and home improvement products industry, and assesses the market in both
QUALITATIVE and QUANTITATIVE terms.
This is a unique
report assessing developments in this market in terms of market value;
trends; product mix; supply and distribution structures; key influencing
factors; as well as offering forecasts for future market size and
narrative on possible future developments up to 2015.
Areas
of particular interest include:
-
Overall market
trends and key product sectors.
-
Review of key
market influences and trends.
-
Analysis of key
product sectors and sub-sectors – key areas of growth, future
prospects etc.
-
Comprehensive
review of supply and distribution structures – changes in supply
structure.
-
Market forecasts
for 2011-12 and medium term prospects through to 2015.
Companies and brands included :
ALF (Aquatic Distributors) Ltd, Barton Grange Garden Centres, Blagdon,
Blue Diamond Ltd, Britain’s Aquatic Superstore Ltd, Carlisle SynTec,
Cloverleaf, Country Homes and Gardens, Dobbies Garden Centres plc,
Firestone Building Products, Fish Mate, Garden & Leisure Group, Gordon
Low Products Ltd, Haskins Garden Centres, Hillier Garden Centres,
Hozelock Cyprio, Interpet Ltd, J & K Aquatics, Klondyke Garden Centres,
Laguna, Maidenhead Aquatics, Messner, Nishikoi Aquaculture Ltd, Notcutts
Ltd, OAL Water Garden Products Ltd, Oase (UK) Limited, Oasis, Otter
Nurseries, Pet Mate Ltd, Scotsdales Nursery and Garden Centre, SealEco,
Solus Garden & Leisure, Squire’s Garden Centres, Stephens Plastics Ltd ,
Tetra (UK) Ltd, The Garden Centre Group, Ubbink Garden BV, UK
Waterproofing Solutions, Van Hage, Webbs Garden Centres, World of Water.
Key areas of coverage in the report include:-
THE MARKET
-
Market overview of
pond equipment market
– definition; market background; key trends.
-
Market size
- analysis of size by value 2005-2110.
-
Review of key
market influences
– housing completions; property transactions; and levels of household
consumption.
-
Impact of the current
economic downturn on the pond equipment market, contrasted with the
medium term trends.
-
Market forecasts –
2011-2015.
Review of key factors influencing future prospects.
PRODUCT MIX
-
Overview
– share by
value 2010 between pumps, ponds, filtration systems, pond
accessories and water features.
-
Ponds
– sales
from 2005 - 2010 with forecasts to 2015; % mix by value between
liners/underlay, pre-formed ponds and ‘others’ (e.g. concrete, raised
ponds); key influencing factors; share in liner sector between rubber
and plastic; shares in pre-formed sector between plastic and glass
fibre; market characteristics; major manufacturers; current/future
trends and key influencing factors.
-
Pumps
– sales
from 2005 - 2010 with forecasts to 2015; mix share in pump
sector according to pump flow rates; key influencing factors; key
influencing factors and trends.
-
Filtration systems
–
sales from 2005 - 2010 with forecasts to 2015; share in
filtration sector according to main sectors of filters, UV clarifiers
and combined units; key influencing factors; growth of market due to a
wider awareness of benefits of filtration; future prospects.
-
Water Features
– (watercourses, self-contained water features,
ornamental fountains, etc); sales from 2005 - 2010 with forecasts
to 2015; key influencing factors.
-
Pond Accessories
(treatments, lighting, pond seals and primers, fish
food, pond vacuums, etc); sales from 2005 - 2010 with forecasts to
2015; key influencing factors.
SUPPLIERS AND DISTRIBUTION
-
Overview
- major
suppliers; product ranges offered; market shares.
-
Analysis of
leading suppliers within each
product sector – share by product group, growth companies,
products / market positioning.
-
Review of leading
suppliers
– including turnover, product ranges, etc.
-
Distribution
structure for pond equipment
– market shares by major channels (specialist aquatic/water garden
centres, garden centres, direct selling/mail order/Internet, DIY
multiples, Landscape Contractors, wholesalers, etc.
-
Review of key
channels
– major players; growing/declining sectors; key trends.
FUTURE PROSPECTS
-
Future prospects
for the overall pond equipment market
– market size forecasts; factors affecting this forecast; economic
factors; trends in terms of product mix, innovation and development,
supply and distribution, etc.
-
Key influencing
factors in market
– economic, social, pond ownership etc.
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