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In October, 2006,
AMA Research published a brand new 8th edition of the
"Shower Market - UK 2006" report. Incorporating original
input and a detailed assessment of the market, this report is now
available to pre-order, ensuring you receive the most up to date
information possible. This report represents excellent value
for money to those in the industry or considering entry.
Key sectors covered include:-
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SHOWER CONTROLS - mixer,
electric, power and bath/shower
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SHOWER ENCLOSURES, TRAYS AND SCREENS.
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ACCESSORIES - shower
accessories, curtains etc
The report is presented to answer the need for both a
comprehensive review of quantitative market developments combined with
analysis of the qualitative background reasons and influences affecting
the UK Shower Market.
Key issues of particular
interest: -
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Increasing
replacement levels with second time buyers trading up to higher
quality products in the shower controls and enclosures market.
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The continued growth
towards more powerful, higher specification showers and
larger shower enclosures.
-
The continued
growth of shower facilities in new build housing and additional
installations in existing properties.
-
Distribution trends, in
particular the growth of the DIY sector and bathroom specialists.
The review is written by marketing
professionals, with experience in the shower industry, enabling us to
provide comprehensive and detailed coverage of these fast changing
markets. The report comments not only on what is happening in the
industry, but why, and whether it is likely to continue.
The report content includes:-
SHOWER CONTROLS
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Household penetration levels. Growing influence of replacement -
mix of new build, new penetration, replacement & second showers.
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Assessment by sector, electric, mixer, power, bath/shower - product
mix, trends etc.
-
Analysis of the power shower sector - integral (cabinet) showers,
pumped and pressurised systems, growth areas, key new products,
market leaders per sector.
-
Competitors’ shares - total market and by product group, companies
gaining share, companies specialising by distribution, competitors’
market positions.
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Distribution channels - changes in the DIY multiples sector,
development of Merchants, Bathroom Specialists and The Internet.
Future prospects for key channels.
-
Installation &
specification - influence of the installer, mix of DIY and
professional installation, non-domestic market size, main influences
on consumer purchase process.
SHOWER ENCLOSURES, SCREENS AND TRAYS
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Analysis by
product group - developments in enclosures, screens & trays, sales
trends, growth sectors.
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Market
penetration levels - current and future levels, main bathroom/en-suite
facilities.
-
Analysis of
material developments - glass and acrylics, glass designs, standards,
frame colour options.
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Channels of
distribution - strengths & weaknesses by product, recent changes and
future developments. Review of import/export structure.
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Competitive structures - including market
share of major competitor and changes to supply structure.
SHOWER ACCESSORIES
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Market
definition by product group - Curtains, Rails, Grab Rails, Mats/Hoses
etc.
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Review of
major product groups and their future trends, product characteristics.
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Competitors’ shares - review of strengths, distribution and position.
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Channels of distribution - DIY Multiples,
Merchants, Specialists and Distributors role. Influence of Mail Order,
Department Stores and Catalogue Shops.
REVIEW OF FUTURE PROSPECTS
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Developments within major product groups in the shower market.
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Increasing
influence of replacement demand in the market.
The report contains over 115 pages and 30 tables of
ORIGINAL research and comment on the UK Shower Industry and provides an
independent and incisive view into these fast growing markets.
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