INTRODUCTION and OVERVIEW

AMA Research have published the 11th edition of the "Shower Market - UK 2008-2012" report. Incorporating original input and a detailed assessment of the market, this report is now available to pre-order, ensuring you receive the most up to date information possible. This pre-order package represents excellent value for money to those in the industry or considering entry.     The report answers the need for both a comprehensive review of market developments, combined with analysis of the background influences affecting the UK Shower Market, both now and over the next few years. It includes a detailed assessment of the shower products market with interpretation of major developments and future trends. The report is written by marketing professionals, with experience in the shower industry and comments not only on what is happening in the industry, but why, and whether it is likely to continue.       Key sectors covered include: SHOWER CONTROLS - mixer, electric, power and bath/shower. SHOWER ENCLOSURES, TRAYS AND SCREENS. ACCESSORIES - shower accessories, curtains etc.

Key issues of particular interest:-

• Estimated performance for 2008 and forecast for 2009 to 2012, what are the expected impacts of the current downturn?

• Shift to Get Someone In – will the trend continue in the face of deteriorating confidence?

• What are the likely changing trends over the next year or so and beyond?

• The growth of more powerful, higher specification showers and larger shower enclosures versus the shift to improved environmental credentials.

• The impact of the housing crisis in the UK.

Key areas of coverage in the report include:-

SHOWER CONTROLS

• Market size, key trends, estimates of market size 2008, forecasts through to 2012.

• Key trends in the market place, factors of influence, are the trends set to continue, or will there be changes?

• Assessment by sector, electric, mixer, power, bath/shower - product mix, trends etc.

• Analysis of the power shower sector - integral (cabinet) showers, pumped and pressurised systems, growth areas, key new products.

• Household penetration levels.  Growing influence of replacement - mix of new build, new penetration, replacement & second showers.

• Competitors’ shares - total market and by product group, companies gaining share, companies specialising by distribution, competitors’ market positions.

• Distribution channels - changes in the DIY multiples sector, development of Merchants, Bathroom Specialists and The Internet.  Future prospects for key channels.

• Installation & specification - influence of the installer, mix of DIY and professional installation, non-domestic market size, main influences on consumer purchase process.

• Market size, key trends, estimates of market size 2008, forecasts through to 2012.

• Key trends in the market place, factors of influence, are the trends and factors of influence set to continue, or will there be changes?

• Analysis by product group - developments in enclosures, screens & trays, sales trends, growth sectors.

• Market penetration levels - current and future levels, main bathroom/en-suite facilities.

• Analysis of product and material developments - glass and acrylics, glass designs, standards, frame colour options, size options, aesthetic trend influences, product features, growth factors.

• Channels of distribution - strengths & weaknesses by product, recent changes and future developments. Review of import/export structure.

• Competitive structures - including market share of major competitor and changes to supply structure.

• Market size, key trends, estimates of market size 2008, forecasts through to 2012.

• Key trends in the market place, factors of influence, are the trends set to continue, or will there be changes?

• Market definition by product group - Curtains, Rails, Grab Rails, Mats/Hoses etc.

• Review of major product groups and their future trends, product characteristics.

• Competitors’ shares - review of strengths, distribution and position.

• Channels of distribution - DIY Multiples, Merchants, Specialists and Distributors role.  Influence of Mail Order, Department Stores and Catalogue Shops.

• Trends over the next 18 months to two years, and forecasts to 2012, changes in attitudes in the market, likely changes in direction of trends.

• Developments within major product groups in the shower market.

• Increasing influence of replacement demand in the market.

• Impact of dramatic fall in the housing market.