| 1. |
INTRODUCTION |
6 |
| 2. |
EXECUTIVE SUMMARY & FUTURE PROSPECTS |
7 |
| 2.1 | SUMMARY OF THE SHOWER PRODUCTS MARKET |
7 |
| 2.2 | FUTURE PROSPECTS |
9 |
| 3. |
ECONOMIC ENVIRONMENT |
11 |
| 3.1 | GDP |
11 |
| 3.2 | INFLATION & INTEREST RATES |
12 |
| 3.3 | UNEMPLOYMENT |
13 |
| 3.4 | HOUSEHOLD CONSUMPTION |
13 |
| 3.5 | HOUSING & CONSTRUCTION |
14 |
| 3.6 | STERLING |
15 |
| 3.7 | POPULATION PROFILE |
16 |
| 3.8 | CONCLUSIONS |
17 |
| 4. |
SHOWER CONTROLS |
19 |
| 4.1 | MARKET DEFINITION |
19 |
| 4.2 | MARKET SIZE & TRENDS |
20 |
| 4.3 | MARKET TRENDS |
25 |
| 4.3.1 | Household Penetration |
25 |
| 4.3.2 | Share by Sector |
27 |
| 4.3.3 | Trends in Use of Showers in New Build |
28 |
| 4.4 | PRODUCT MIX |
29 |
| 4.4.1 | Product Definition |
29 |
| 4.4.2 | Product Mix |
29 |
| 4.4.3 | Electric Showers - Trends & Developments |
30 |
| 4.4.4 | Mixer Showers - Trends & Developments |
33 |
| 4.4.5 | Bath/Shower Mixers |
40 |
| 4.4.6 | Non-Domestic Sector - Multi-Point Showers |
41 |
| 4.5 | KEY SUPPLIERS OF SHOWER CONTROLS |
42 |
| 4.5.1 | Market Shares and Trends |
42 |
| 4.5.2 | Company Profiles |
44 |
| 4.6 | DISTRIBUTION |
51 |
| 4.6.1 | Channel Structure |
51 |
| 4.6.2 | Channel Shares |
53 |
| 4.6.3 | Distribution Channel: Key Companies |
56 |
| 4.7 | INSTALLATION & SPECIFICATION |
59 |
| Installation | 59 |
| Specification | 60 |
| 5. |
SHOWER ENCLOSURES, SCREENS & TRAYS |
61 |
| 5.1 | MARKET DEFINITION |
61 |
| 5.2 | OVERALL MARKET SIZE & TRENDS |
61 |
| 5.2.1 | Market Volume |
64 |
| 5.2.2 | Market Penetration |
65 |
| 5.2.3 | New House Build – Product Trends |
66 |
| 5.3 | FUTURE TRENDS |
67 |
| 5.4 | PRODUCT MIX AND TRENDS |
69 |
| 5.4.1. | Product Definition |
69 |
| 5.4.2. | Product Mix |
71 |
| 5.4.3 | Enclosures & Screens |
74 |
| 5.4.4 | Trays |
77 |
| 5.4.5. | Installation |
79 |
| 5.5 | KEY SUPPLIERS AND MARKET SHARES |
80 |
| 5.5.1. | Market Shares |
80 |
| 5.5.2 | Company Profiles |
81 |
| 5.6 | IMPORTS AND EXPORTS |
90 |
| 5.7 | DISTRIBUTION |
90 |
| 6. |
SHOWER ACCESSORIES |
93 |
| 6.1 | MARKET DEFINITION |
93 |
| 6.2 | MARKET SIZE |
93 |
| 6.2.1 | Current Market Performance |
93 |
| 6.2.2 | Future Prospects |
96 |
| 6.3 | PRODUCT TRENDS & DEVELOPMENTS |
97 |
| 6.3.1. | Shower-Related Products |
97 |
| 6.3.2 | Enclosure-Related Products |
98 |
| 6.3.3 | Other Accessories |
99 |
| 6.4 | KEY SUPPLIERS AND MARKET SHARES |
100 |
| 6.4.1 | Market Shares |
100 |
| 6.5 | DISTRIBUTION |
102 |
| TABLES AND CHARTS |
| CHART 1 | TOTAL UK SHOWER EQUIPMENT MARKET SIZE 2002-2012 £M MSP |
7 |
| CHART 2 | INTEREST RATES AND INFLATION (CPI) FROM 1992-2012 |
12 |
| CHART 3 | PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2012 |
14 |
| TABLE 4 | EXCHANGE RATE FLUCTUATIONS 2004-2008 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES |
16 |
| CHART 5 | AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (‘000) |
17 |
| TABLE 6 | UK SINGLE POINT SHOWER CONTROL MARKET 2002-2012 |
20 |
| CHART 7 | UK SHOWER CONTROL MARKET 2002 – 2012 BY VALUE £M (MSP) |
22 |
| CHART 8 | UK HOUSEHOLD PENETRATION OF SHOWERS |
26 |
| CHART 9 | SHOWER MARKET MIX BY DOMESTIC PURCHASING SECTOR 2007 BY VOLUME |
27 |
| TABLE 10 | PRODUCT MIX TRENDS IN SINGLE POINT SHOWERS 2003-2012 BY VOLUME |
29 |
| CHART 11 | UK ELECTRIC SHOWERS MARKET 2002-2012 VOLUME ‘000S |
30 |
| CHART 12 | VOLUME SHARE OF ELECTRIC SHOWERS BY POWER RATING 2005 AND 2007 |
32 |
| TABLE 13 | MARKET SIZE OF MIXER/POWER SHOWER SECTOR 2007 (VOLUME) |
34 |
| TABLE 14 | UK POWER SHOWER MARKET SIZE 2007 BY VOLUME (000) |
37 |
| TABLE 15 | SUPPLIER MARKET SHARES – SINGLE POINT SHOWER MARKET 2007 (BY VOLUME) |
43 |
| CHART 16 | UK MARKET INFRASTRUCTURE FOR SHOWER CONTROLS |
52 |
| TABLE 17 | CHANNEL SHARES OF SINGLE POINT SHOWERS 2007 - TO END USERS |
53 |
| CHART 18 | UK SHOWER ENCLOSURES, SCREENS AND TRAYS MARKET 2002-2012 BY VALUE £M MSP |
61 |
| TABLE 19 | UK ENCLOSURES, SCREENS & TRAYS MARKET 2007 - BY VOLUME |
64 |
| TABLE 20 | NEW BUILD SECTOR – ENCLOSURES, SCREENS & TRAYS 2007 (VOLUME 000) |
66 |
| CHART 21 | PRODUCT MIX IN ENCLOSURES, SCREENS & TRAYS MARKET 2007 BY VALUE £240 MILLION (MSP) |
72 |
| TABLE 22 | UK ENCLOSURES, SCREENS & TRAYS MARKET % SHARE OF SALES |
72 |
| TABLE 23 | AVERAGE PRICES IN ENCLOSURES, SCREENS & TRAYS 2007 |
73 |
| CHART 24 | BREAKDOWN OF ENCLOSURE MARKET BY TYPE AND VALUE (£M) |
75 |
| TABLE 25 | MAIN SUPPLIER MARKET SHARES IN SHOWER ENCLOSURES, SCREENS & TRAYS MARKET 2007 BY VALUE |
80 |
| TABLE 26 | CHANNEL SHARES IN THE SHOWER ENCLOSURES, SCREENS & TRAYS MARKET 2007 BY VALUE |
91 |
| TABLE 27 | UK SHOWER ACCESSORIES MARKET 2002-2012 BY VALUE |
94 |
| TABLE 28 | MARKET SHARES IN UK SHOWER ACCESSORIES MARKET 2007 |
100 |
| TABLE 29 | DISTRIBUTION CHANNEL SHARES FOR SHOWER ACCESSORIES 2007 |
102 |
