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AMA
Research have published a new report incorporating consumer trends for
the UK Bathroom and Shower Products Market 2005
- incorporating original input and primary research, and results
based upon a Consumer Survey
completed by over 1600 respondents.
The
report covers the following product sectors in detail:-
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MARKET
SIZE AND KEY TRENDS - For
both the bathroom products and showers markets.
-
OWNERSHIP,
USAGE & REPLACEMENT - For
both bathroom products and showers, in both main and ensuite / second
bathrooms.
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SPECIFICATION
- Sources
of information for specification of bathroom products and key factors
influencing the criteria of choice for bathroom and shower products.
-
PURCHASING
AND INSTALLATION - Purchasing
and installation of bathroom products, supply of bathroom and shower
product and price consumers are willing to pay for a new bathroom.
The
report is written by marketing professionals with experience of the
bathroom and shower products industry, enabling us to provide a
comprehensive and detailed coverage of these changing markets.
The
report contains an assessment of the bathroom and shower products markets
with interpretation of major developments and future trends including
information that is specific and relevant to the market. In addition,
results from over 1600 fully completed
questionnaires provides a valuable insight into consumer ownership of
bathroom and shower products as well as the key issues involved in
specifying and purchasing products.
Of
Particular Interest:-
-
Key
trends and performance of the bathroom and shower products market.
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Household
ownership and usage levels of baths and showers.
-
Increased
RMI activity has stimulated a high level of new and replacement installations
within the bathroom and shower products sector.
Key
Issues Addressed:-
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OWNERSHIP
LEVELS - Current
levels by product; different rooms (main bathroom, en-suite);
replacement period (last 12 months, 1-3 years,4-6 years etc.);
Intentions to replace by product in next 12 months; reasons for
replacement; Product usage (bath / shower frequency).
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SPECIFICATION
PROCESS - Key
decision making issues rated by importance (colour, material, price,
style , brand); information sources rated by importance
(family/friends, installer, showroom/retailer, magazine, manufacturer
etc); likely future purchasing; role of family members in purchasing
decision.
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PURCHASING
AND INSTALLATION - Where
products are purchased (builders / plumbers merchants, DIY store,
furnishing multiple, bathroom specialist etc.); professional / DIY
installed; average price consumers are willing to pay for a new
bathroom.
Based
Upon Answers from the Following Questionnaire Please
click here to view the full list of questions asked in the consumer
survey.
The report
contains over 70 pages and over 40 tables/charts of original research
and comment into The UK Bathroom Industry, providing an independent and
incisive view into this fast-changing market.
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