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Market Research - Bathroom & Shower Consumer Products Insight UK 2005 from AMA Research

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bathroom & shower consumer products insight UK 2005
Buy a copy of the UK Insulation Market Report from AMA Research.
Introduction/Overview Summary Of Contents List of Contents & Tables  
       
CONTENTS and LIST OF TABLES & CHARTS
1. INTRODUCTION 6
2. SUMMARY 7
3. ECONOMIC ENVIRONMENT 9
3.1 GDP 9
3.2 INFLATION & INTEREST RATES 9
3.3 UNEMPLOYMENT 10
3.4 HOUSEHOLD CONSUMPTION 11
3.5 HOUSING & CONSTRUCTION 12
3.6 STERLING 13
3.7 POPULATION PROFILE 14
3.8 CONCLUSIONS 16
4. OVERALL MARKET 17
4.1 THE BATHROOM PRODUCTS AND SHOWER EQUIPMENT MARKET 17
4.2 BATHROOM PRODUCTS & BRASSWARE MARKET 18
4.2.1 Baths and Sanitaryware 19
4.2.2 Brassware 21
4.2.3 Accessories 21
4.3 THE SHOWER MARKET 23
4.3.1 Shower Controls 24
4.3.2 Shower Enclosures, Screens and Trays Market 26
4.3.3 Shower Accessories 29
5. OWNERSHIP, USAGE AND REPLACEMENT 32
5.1 METHODOLOGY 32
5.2 OVERALL BATH AND SHOWER OWNERSHIP LEVELS 33
5.2.1 Household Ownership of Baths and Showers 33
5.2.2 Number of Bathrooms Per Home 34
5.2.3 Number of Showers Per Home 34
5.2.4 Number of Baths Per Home 35
5.2.5 Usage Levels of Baths 36
5.2.6 Usage Levels of Showers 37
5.3 BATHROOM PRODUCTS IN MAIN AND ENSUITE BATHROOM 39
5.3.1 Bathroom Product Ownership Levels - Main Bathrooms 39
5.3.2 Bathroom Product Ownership Levels - Ensuite & Second Bathrooms 40
5.4 SHOWER PRODUCTS IN MAIN BATHROOM AND ENSUITE OR SECOND BATHROOM 41
5.4.1 Shower Product Ownership Levels - Main Bathrooms 41
5.4.2 Shower Product Ownership Levels - Ensuite & Second Bathrooms 42
5.5 REPLACEMENT LEVELS OF BATHROOM PRODUCTS 43
5.5.1 Bathroom Product Replacement Levels - Main Bathrooms 43
5.5.2 Intentions To Replace Bathroom Products - Main Bathrooms 44
5.5.3 Intentions To Replace Bathroom Products - Second or Ensuite Bathrooms 45
5.6 CRITERIA FOR REPLACING BATHROOM PRODUCTS 47
5.7 REPLACEMENT LEVELS SHOWER PRODUCTS 48
5.8 REASONS FOR REPLACING SHOWER PRODUCTS 49
5.9 SHOWER PRODUCT FEATURES 50
5.9.1 Shower Enclosure Materials 50
5.9.2 Shower Enclosure Profiles 51
5.9.3 Shower Enclosure Screen Material 52
5.9.4 Shower Enclosure Doors 53
5.9.5 Shower Tray Material 54
5.9.6 Shower Enclosure Shape 55
6. SPECIFICATION 57
6.1 SOURCES OF INFORMATION FOR SPECIFICATION OF BATHROOM PRODUCTS 57
6.2 KEY FACTORS INFLUENCING THE CRITERIA OF CHOICE FOR BATHROOM PRODUCTS 58
6.3 KEY FACTORS INFLUENCING THE CHOICE OF SHOWER PRODUCTS 60
7. PURCHASING AND INSTALLATION 62
7.1 PURCHASING AND INSTALLATION OF BATHROOM PRODUCTS 62
7.1.1 Purchase of Bathroom Products 62
7.1.2 Installation of Bathroom Products 63
7.2 SUPPLY OF BATHROOM PRODUCTS 65
7.3 SUPPLY OF SHOWER PRODUCTS 66
7.4 PRICE CONSUMERS WILL PAY FOR A NEW BATHROOM 67
APPENDIX 1: QUESTIONNAIRE OUTLINE 69
Respondent Profile Questions 69
Bathroom Products (simplified) 69
Shower Products (simplified) 70

TABLES AND CHARTS
Chart 1 Bathroom Products and Showers Market 2001-2008 £m msp 7
Chart 2 Interest Rates and Inflation (CPI) from 1990-2007 10
Chart 3 PDI & Savings Ratio At Current Prices 1990-2006 11
Table 4 Exchange Rate Fluctuations 2002-2007 - The Pound Sterling To The Dollar, And The Euro, Spot Rates 13
Chart 5 Age Distribution Of The Resident UK Population 2001 ('000) 14
Table 6 Socio-Economic Classification Of Working-Age Population, Summer 2003 15
Table 7 Total UK Bathroom Product Market 2001-2008 (£m MSP) 17
Table 8 Bathroom Products Market by Product Categories 2001-2008 (£m MSP) 19
Chart 9 Product Share By Value for Shower Equipment Market by £m 2005 23
Chart 10 UK Shower Control Market 2001 - 2008 By Value £M (MSP) 24
Chart 11 UK Shower Enclosures, Screens and Trays Market 2001-2008 By Value £m MSP 26
Table 12 UK Shower Accessories Market 2001-2008 By Value (MSP). 30
Chart 13 Household Ownership of Showers and Baths 33
Chart 14 How Many Bathrooms Does Your Home Have? 34
Chart 15 How Many Showers Owned 35
Chart 16 How Many Baths Do You Have in Your Home 36
Chart 17 Usage Levels of Baths 37
Chart 18 Usage Levels of Showers 38
Chart 19 Product Ownership Levels - Main Bathroom 39
Chart 20 Product Ownership Levels - Ensuite or 2nd Bathroom 40
Chart 21 Shower Products in Main Bathroom 41
Chart 22 Shower Products in Ensuite or Second Bathroom 42
Table 23 Replacement Levels of Bathroom Products in Main Bathroom 43
Chart 24 Products Consumers Intend to Replace or Install in the Next 12 Months in Main Bathroom 45
Chart 25 Products Consumers Intend to Replace or Install in Ensuite or Second Bathroom 46
Table 26 Criteria for Replacing Bathroom Products if Replaced in last 5 years or Intending to Replace in next 12 Months 47
Table 27 Reasons for Replacing Bathroom Products if Replaced in last 5 years or Intending to Replace in next 12 Months (continued) 48
Table 28 Replacement Levels of Shower Products in Main Bathroom 49
Table 29 Reasons for Replacing Bathroom Products if Replaced in last 5 years or Intending to Replace in next 12 Months 50
Chart 30 Shower Enclosure Materials 51
Chart 31 Colour of Shower Enclosure Profile 52
Chart 32 Shower Enclosure Screen Material 53
Chart 33 Style of Enclosure Door 54
Chart 34 Shower Tray Material 55
Chart 35 Shape of Shower Enclosure 56
Chart 36 Main Sources of Information Consulted When Making Specification Decisions of Bathroom Products 57
Table 37 Importance of Criteria Influencing the Choice of Bathroom Products 59
Table 38 Importance of Factors Influencing the Choice of Shower Products 60
Chart 39 Who is Responsible for Purchasing Bathroom Products 62
Table 40 Who is Responsible for Purchasing Bathroom Products by Gender 63
Chart 41 Who Has Installed Or Will Install Bathroom Products 64
Table 42 Who is Responsible for Installing Bathroom Products by Gender 64
Table 43 Source of Bathroom Products 65
Table 44 Source of Bathroom Products 67
Chart 45 Price Consumers Will Pay For A New Bathroom 68

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Bathroom & Shower Consumer Products Insight UK 2005 £625
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Buy a copy of the UK Insulation Market Report from AMA Research.

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