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• Due diligence studies of a particular organisation, a SWOT analysis, critical success factors, competitive position etc.
• Analysis of the market size, structure and trends within specific product sectors or market segments.
• A review of key products, features, advantages and benefits. Research and planning into the successful launch of a new product or range.
• Identification and research of distribution opportunities and threats appropriate to your company in both new and existing markets.
• A detailed competitor review, product ranges, market positioning, profitability, strengths, weaknesses etc.
• Assessment of the buying and specification processes, identification of the key influencers, their major criteria, and the relative importance of these criteria.
• Situation assessment, both of internal company factors and external issues.
• Acquisition and diversification searches.
• Product feasibility studies.
• Benchmarking for sales, marketing, customer support functions.
• Attitudinal Research - assessing the awareness and perception of a company or product amongst the customer base.
• Reviews of end user sectors.