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AMA Research have published a new report covering
the "Distribution of Electrical Products in
Building Applications -
UK 2007”.
The report is comprehensive, informed and up-to-date and represents an
invaluable aid to sales and marketing professionals involved in the
industry.
This
report provides a unique analysis of electrical products distribution in
the
UK, reviewing individual product sectors in a wider
context. It provides a review of the market in terms of market size, key
sector trends, product mix, distribution trends and distribution mix,
overall and for each product sector.
The overall market for electrical products used in
building applications is estimated at just over £11bn in 2007, (although
this excludes products used in mobile accommodation, automotive or
utilities applications, also consumer electronic goods or office
electronic equipment). A wide range of product areas are covered and
broadly grouped these include: electrical accessories, lighting and
security, heating and ventilation, tools and test equipment, automation
products, data networking and built-in domestic appliances. Most
electrical product sectors are relatively mature markets and therefore
market growth is relatively steady, at around 3% per annum.
The distribution of electrical products is complex and
involves a number of routes to market, due to the wide range of products
covered, with products often passing through more than one distribution
channel. Electrical wholesalers are estimated to account for the
highest share of the market at 28%, the majority of which is sold
through the leading national chains. Specialist distributors also have a
significant share, estimated at around 12%, due to their dominance in
certain sectors, particularly security & fire. Retail sales also account
for around 12%, the majority of which are through the DIY multiples,
although electrical retailers and specialist retailers are also strong.
The trade catalogue/internet distributor channel, which includes
electronic component distributors and industrial products distributors,
has grown strongly in recent years and is now estimated to account for
around 10% of the market.
Some sales are also channelled through the OEM/system
integrator channel and the merchants. Direct sales have grown in recent
years and now account for around a quarter of the market. Key
distribution trends include; online sourcing and through catalogue
operations, intense competition and multi-channel distribution,
broadening of product ranges, consolidation through acquisitions and
mergers, packaged solutions, continued growth in own brand product
offering, product development and a stronger emphasis on energy
efficient and sustainable products.
A mature market, growth in the electrical products market
will depend on a number of external factors such as: housebuilding and
construction levels, increased usage of electrical and electronic
appliances, raw material and energy prices and legislation, all of which
should provide value growth in the medium term, although increasing
competition levels and price pressures may affect the market negatively.
AMA Research’s “Distribution of Electrical Products in
Building Applications – UK 2007”
report is available in hard copy or electronic format for £625 and can
be ordered online at
www.amaresearch.co.uk
or by calling 01242 235724.
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