INTRODUCTION and OVERVIEW 

As part of our expanding range of reports in the bathroom industry, AMA Research have published a brand new reports covering the "Bathroom Market  - Germany 2007". This report is part of a series of reports reviewing the major sectors of the bathroom and shower markets in the UK and Western Europe. Incorporating original input and primary research, they represent an up-to-date and informed review, giving excellent value for money.

Key Areas Covered:-

• BATHS AND WHIRLPOOLS/SPAS.

• SHOWER ENCLOSURES AND MULTIFUNCTIONAL CABINS (HYDROTHERAPY).

• SANITARYWARE.

• BRASSWARE AND SHOWER CONTROLS.

• BATHROOM FURNITURE.

• BATHROOM ACCESSORIES – Fittings/Heated Towel Rails/Other.

The reports are compiled and written by professionals with experience of the bathroom products industry, enabling more comprehensive and informed coverage of these changing markets. The report contains a detailed assessment of the markets with interpretation of major developments and future trends including information that is specific and relevant to the market - not just a broad collection of Government statistics.

Areas of particular interest include:

• The German bathroom market is just showing signs of recovery after a long, difficult period.

• The growth of showers continues to impact on the bath sector.

• Wellness products (balnéo baths, hydrotherapy cabins) are increasingly popular.

• Greater polarisation of market opportunities.

• The furniture sector has been dynamic in recent years with a growing level of installations in both the new build and refurbishment.

• A significant shift towards contemporary styles in recent years.

Key areas of coverage in the report include:-

BATHS AND WHIRLPOOL SPAS

• Market size by value, rates of change, trends and forecasts through to the end of the decade. Key drivers for change and growth.

• Impact of showers and the greater sector-polarisation within the bath and whirlpool market.

• Import and export data, including major sources and destinations by country. Likely trends in imports and exports, greater impact of low cost imports from Eastern Europe and Far East countries, in particular China.

• Product trends by material and design.

• Whirlpool baths - Market size and trends, products trends. Key drivers influencing growth and change in the sector, such as the changing age profile.

• Main suppliers and distribution channels including market shares.  

SANITARYWARE

• Market size by value, rates of change, trends and forecasts through to the end of the decade.

• Key drivers in the sector, changing building and refurbishment activity, greater usage of en suites etc.

• Import and export figures including major sources and destinations by country. Impact of imports from low-cost countries.

• Product trends by type, material, colour and design.

• Main suppliers, key companies and distribution channels including market shares. Greater internationalisation of supplier profile.

SHOWERS AND MULTIFUNCTIONAL SHOWERS

• Market size by value, rates of change, trends and forecasts through to the end of the decade.

• Growth in the shower industry and the key drivers for change, micro-market factors and wider factors, such as population mix change impacting on shower and bathing usage.

• Product trends by material and design, including enclosures, trays and multi-functional cabins.

• Main suppliers and distribution channels including market shares.

BRASSWARE AND SHOWER CONTROLS

• Market size by value, rates of change, trends and forecasts through to the end of the decade.

• Key drivers in the sector, changing building and refurbishment activity, greater usage of en suites etc.

• Detailed import and export figures.

• Product trends e.g. design and finish. Product mix by type of brassware.

• Main suppliers and distribution channels including market shares.

FURNITURE- FITTED AND NON FITTED

• Market size by value, trends and forecasts through to the end of the decade.

• Product trends by type, design and finish.

• Main suppliers and distribution channels including market shares.

ACCESSORIES AND HEATED TOWEL RAILS

• Market size and key trends with drivers for change. Product trends, including bathroom and shower fittings, shower handsets, shower curtains, bathmats, toilet seats and mirrors.

• Main suppliers and distribution channels with market shares.

MANUFACTURERES AND DISTRIBUTION CHANNELS

• Profiles of the main manufacturers by product sector.

• Profiles of the main merchants and retailers, including DIY and plumbers’ merchants.