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AMA Research has published the sixth edition of their “Housebuilding
Market – Focus on Bathroom & Shower Products – UK 2007” report. The
new edition of this report reviews the recent developments in the
housebuilding market, in addition to the overall bathroom and shower
market, followed by a review of bathroom and shower products in new
build homes. The following product sectors are included: baths,
sanitaryware, shower controls, shower enclosures and trays, bath screens
and brassware.
Key areas included in the report:-
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Detailed
Assessment of the Housebuilding Market -
Housing completions, key influences, legislation and forecasts.
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Profiles
of the Main Housebuilders - Market shares,
positioning, turnover, volume of completions.
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Overview
of the Bathroom and Shower Products Market -
Market size in value and volume, product mix, product trends.
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Performance of Bathroom and Shower Products in New Build Homes
- Overall market size in value and volume and by area of application
(main bathroom, en suite, cloakroom), in addition to key product trends
by application.
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Buying
and Specification Process - Review of factors
influencing choice of product, responsibility for purchasing and
installation.
Areas of particular
interest:-
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Increased mixed use development on brownfield sites, with commercial
developers and construction companies becoming more prominent.
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Lower
levels of en suite and cloakroom installations in 2006, due to the
higher proportion of apartments, smaller average dwelling size and
lower average number of bedrooms per home.
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Overall
market value has been supported by the installation of higher
quality products.
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Growth
of mixer brassware, e.g. taps and showers, as high-pressure heating
systems are now commonly installed in new build homes.
Key areas of coverage include:-
HOUSEBUILDING MARKET
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New housing completions - Overall figures and trends
with forecasts of future developments. Analysis of the change in the
mix of housebuilding completions by type of dwelling (houses/flats).
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Key
influences on the housebuilding market - Sustainable Communities Plan,
Barker Review of Housing Supply, Planning System and Affordable Housing.
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Other
influences - House moving market, Stock of existing dwellings and
Household tenure.
HOUSEBUILDERS
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Overview of the overall market,
with recent mergers and acquisitions. Market shares of the main
housebuilders.
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Review of major national
housebuilders - Market positioning, turnover, volume of completions,
average selling prices, percentage of completions on brownfield sites,
involvement in the affordable housing sector.
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Review of regional and local
housebuilders - Market positioning, regional coverage, turnover.
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Role of key influencers in technical specification of
bathroom products - housebuilder, sub-contractor, local
authority/housing association, house-buyer etc.
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Role of key influencer in choosing the brand of bathroom
product - housebuilder, sub-contractor, local authority/housing
association, house-buyer etc.
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Responsibility for the purchase & installation of
bathroom products - role of subcontractors & housebuilders.
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Source of supply - Builders Merchants, direct from
Manufacturers, Distributors, Bathroom Specialist etc.
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Influencing criteria for housebuilders when choosing a
manufacturer.
HOUSEBUILDING MARKET
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New housing starts and completions - trends since 1990,
review of market volatility in recent years, forecast, analysis by
region.
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Analysis by sector - private sector, Local Authority,
Housing Associations, changing market mix, factors influencing the
market, future trends, value of housebuilding output by sector.
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Market structure - stock of buildings in UK, ownership
structure, average household number, housing stock by age of dwelling,
etc.
BATHROOM AND
SHOWER PRODUCTS MARKET IN NEW HOMES
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Overall
market size and trends. Key factors influencing the market. Overall mix
of sales by product sector.
-
Overview of
the performance of the main product sectors by area of application, e.g.
main bathroom, en suite and cloakroom.
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Market size
by volume and value and product trends within main bathrooms, en suites
and cloakrooms.
DATABASE
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Key
influencers in technical specification of bathroom products -
housebuilder, sub-contractor, local authority/housing association,
house-buyer etc.
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Key
influencer in choosing the brand of bathroom product - housebuilder,
sub-contractor, local authority/housing association, house-buyer etc.
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Responsibility for the purchase & installation of bathroom products -
role of subcontractors & housebuilders.
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Source of
supply - Builders Merchants, direct from Manufacturers, Distributors,
Bathroom Specialist etc.
This 90+ page
report provides a comprehensive review of developments in bathroom
products, within the new housing sector. |
