| 1. |
INTRODUCTION |
6 |
| 2. | SUMMARY AND FUTURE PROSPECTS |
7 |
| 2.1 | CURRENT MARKET STATUS |
7 |
| 2.2 | FUTURE PROSPECTS |
9 |
| 3. | ECONOMIC ENVIRONMENT |
11 |
| 3.1 | GDP |
11 |
| 3.2 | INFLATION & INTEREST RATES |
12 |
| 3.3 | UNEMPLOYMENT |
13 |
| 3.4 | HOUSEHOLD CONSUMPTION |
14 |
| 3.5 | CONCLUSIONS |
15 |
| 4. | NEW HOUSING MARKET |
17 |
| 4.1 | DEFINITION |
17 |
| 4.2 | KEY INFLUENCES ON THE HOUSEBUILDING MARKET |
18 |
| 4.3 | HOUSING COMPLETIONS |
21 |
| 4.3.1 | Overall Figures |
21 |
| 4.3.2 | Mix of Housebuilding Completions |
23 |
| 4.4 | HOUSE PRICES |
25 |
| 4.5 | HOUSE-MOVING MARKET |
27 |
| 4.6 | HOUSING STOCK |
28 |
| 4.6.1 | Overall Housing Stock |
28 |
| 4.6.2 | Dwelling Stock by Age |
29 |
| 4.7 | HOUSEHOLD TENURE |
30 |
| 5. | HOUSEBUILDERS |
32 |
| 5.1 | DEFINITIONS |
32 |
| 5.1.1 | National Housebuilders |
32 |
| 5.1.2 | Larger Regional Housebuilders |
32 |
| 5.1.3 | Smaller Regional and Local Housebuilders |
33 |
| 5.1.4 | Other Developers |
33 |
| 5.2 | OVERALL MARKET |
33 |
| 5.3 | HOUSEBUILDERS MARKET SHARE |
34 |
| 5.4 | NATIONAL HOUSEBUILDERS COMPANY PROFILES |
35 |
| 5.4.1 | Key Company Indicators |
35 |
| 5.5 | REGIONAL & LOCAL HOUSE BUILDERS |
42 |
| 6. | OVERALL BATHROOM AND SHOWER PRODUCTS MARKET |
47 |
| 6.1 | OVERALL BATHROOM MARKET VALUE |
47 |
| 6.2 | PRODUCT MIX |
48 |
| 6.3 | PRODUCT TRENDS |
50 |
| 6.3.1 | Baths |
50 |
| 6.3.2 | Sanitaryware |
51 |
| 6.3.3 | Shower Controls |
53 |
| 6.3.4 | Shower Enclosures |
54 |
| 6.3.5 | Brassware |
55 |
| 7. | BATHROOM AND SHOWER PRODUCTS - HOUSEBUILDING |
56 |
| 7.1 | KEY MARKET INFLUENCES |
56 |
| 7.1.1 | Overall Housing Trends |
56 |
| 7.1.2 | Bathroom Pods (Volumetric Prefabrication Modules) |
57 |
| 7.2 | OVERALL MARKET SIZE AND PRODUCT MIX |
58 |
| 7.2.1 | Market in Volume |
58 |
| 7.2.2 | Market by Value |
60 |
| 7.2.3 | Product Mix |
61 |
| 7.3 | MARKET TRENDS BY AREA OF APPLICATION |
62 |
| 7.3.1 | Overview |
62 |
| 7.3.2 | Main Bathroom |
65 |
| 7.3.3 | En suite Bathrooms |
71 |
| 7.3.4 | Cloakrooms |
76 |
| 8. | BUYING AND SPECIFICATION PROCESS FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD |
78 |
| 8.1 | OVERVIEW OF BUYING AND SPECIFICATION |
78 |
| 8.2 | SPECIFICATION OF BATHROOM PRODUCTS |
78 |
| 8.2.1 | Technical Specification |
78 |
| 8.2.2 | Brand Specification |
79 |
| 8.2.3 | Purchasing |
79 |
| 8.3 | FACTORS INFLUENCING CHOICE |
80 |
|
TABLES AND CHARTS |
| CHART 1 | UK HOUSEBUILDING COMPLETIONS 2001-2010 (‘000 DWELLINGS) |
7 |
| CHART 2 | INTEREST RATES AND INFLATION (CPI) FROM 1990-2009 |
13 |
| CHART 3 | PDI & SAVINGS RATIO AT CURRENT PRICES 1990-2009 |
15 |
| TABLE 4 | HOUSE BUILDING COMPLETIONS 2001-2010 – UNITED KINGDOM (‘000 DWELLINGS) |
22 |
| CHART 5 | HOUSEBUILDING COMPLETIONS BY TYPE OF DWELLING % GB 2001-2007 |
24 |
| CHART 6 | AVERAGE PRICE OF NEW DWELLINGS 2001-2007 (£000) |
26 |
| TABLE 7 | NUMBER OF PROPERTY TRANSACTIONS IN ENGLAND AND WALES 2001-2006 (‘000) |
27 |
| TABLE 8 | STOCK OF DWELLINGS IN UK 1971-2006 (‘000) |
28 |
| CHART 9 | MIX OF STOCK OF DWELLINGS BY AGE 2006 – ENGLAND |
30 |
| TABLE 10 | HOUSEHOLD TENURE DISTRIBUTION IN THE UK 2001-2006 |
31 |
| CHART 11 | UK BATHROOM AND SHOWERS MARKET 2001-2010 BY VALUE £ MILLION MSP |
47 |
| CHART 12 | MARKET MIX OF BATHROOM AND SHOWER PRODUCTS 2006 BY VALUE |
49 |
| CHART 13 | KEY PRODUCT SHARE CHANGE 2001-2010 % BY VALUE |
50 |
| TABLE 14 | UK BATHS MARKET 2001-2009 |
50 |
| TABLE 15 | UK SANITARYWARE MARKET 2001-2009 |
52 |
| TABLE 16 | UK SHOWER CONTROLS MARKET 2001-2009 |
53 |
| TABLE 17 | UK SHOWER ENCLOSURES MARKET 2001-2009 |
54 |
| TABLE 18 | UK BRASSWARE MARKET 2001-2009 |
55 |
| CHART 19 | VOLUME OF NEW BUILD BATHROOM INSTALLATIONS BY TYPE 2006 (‘000) |
58 |
| CHART 20 | PERCENTAGE OF NEW HOMES INCLUDING EN SUITES 1996-2006 (%) |
59 |
| CHART 21 | TOTAL MARKET FOR NEW BUILD BATHROOMS IN 2004 AND 2006 BY SECTOR VALUE (£ MILLION MSP AND % CONTRIBUTION TO NEW BUILD VALUE) |
60 |
| CHART 22 | TOTAL MARKET FOR NEW BUILD BATHROOM AND SHOWER PRODUCTS 2006 BY VALUE (%) |
61 |
| TABLE 23 | TOTAL MARKET FOR BATHROOM AND SHOWER PRODUCTS IN NEW BUILD HOMES 2006 BY VALUE (£ MILLION MSP) AND VOLUME (‘000) |
63 |
| CHART 24 | NEW BUILD MAIN BATHROOM MARKET BY VOLUME AND VALUE BY PRODUCT IN 2006 |
66 |
| CHART 25 | MIX OF BATHROOM PRODUCTS USED IN NEW BUILD MAIN BATHROOMS IN 2006 BY VALUE (%) |
68 |
| TABLE 26 | PRODUCT MIX OF SHOWERS IN THE MAIN BATHROOM OF NEW BUILD PROPERTIES IN 2006 BY VOLUME AND VALUE |
70 |
| CHART 27 | NEW BUILD EN SUITE BATHROOM MARKET BY VOLUME AND VALUE AND PRODUCT SECTOR 2006 |
72 |
| CHART 28 | MIX OF PRODUCTS USED IN EN SUITE BATHROOMS IN 2006 BY VALUE (%) |
74 |
| TABLE 29 | PRODUCT MIX OF SHOWERS IN EN SUITE BATHROOMS OF NEW BUILD PROPERTIES IN 2006 BY VOLUME AND VALUE |
75 |
| TABLE 30 | PRODUCTS USED IN NEW BUILD DOWNSTAIRS CLOAKROOMS IN 2006 BY VOLUME AND VALUE |
76 |
