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 The
number of housing completions was approximately 213,100 in 2006 and is
forecast to grow by 3% per annum from 2007-2010, according to the sixth
edition of the “Bathroom & Shower Products Focus on the Housebuilding
Market” recently published by AMA Research.
The report, which is available for
purchase at £625, reviews the recent developments in the housebuilding
market and in the overall bathroom and shower market, before analysing
more specifically the performance of bathroom and shower products in new
build homes.
Approximately 213,000 main bathrooms,
170,000 en suites and 102,000 cloakrooms were installed in new build
homes in 2006, for a total value of £166 million. The report provides a
comprehensive analysis of the overall market and a detailed assessment
of each area of application and product sector
The report indicates that bathroom and
shower products in the housebuilding sector have been influenced by
several factors over the last two years, including the modest rise in
housebuilding completions, the changing mix between flats and houses,
and the smaller average dwelling size and lower number of bedrooms per
home.
While the number of main bathroom
installations has increased over the last two years, the number of en
suite bathrooms and cloakrooms has declined slightly due to the higher
number of one and two bedroom properties, particularly apartments, in
addition to the increasing focus on affordable housing.
Overall market value has been
supported by housebuilders continuing to add value to their properties
by fitting higher quality products in the brassware, shower control and
enclosure sectors.
AMA’s report also provides an insight
into the future prospects for the market for bathroom and shower
products in new build homes. While completions are expected to rise in
order to address the shortfall in housing, the lack of suitable land for
development and the lengthy planning approval process are expected to
remain key barriers to growth. The growth of the market for bathroom
and shower products in new build homes is likely to become increasingly
dependent on the volume of housing completions as the level of
penetration of en suite bathrooms and cloakrooms reaches saturation.
The “Bathroom & Shower Products Focus
on Housebuilding Market”
published by AMA Research is available in electronic or hard copy format
and can be ordered online at
www.amaresearch.co.uk
or by calling 0871 3103450.
List of Companies Mentioned
Permisson, George Wimpey, Barratt Developments, Beazer
Bryant, Taylor Woodrow, Wilson Connely, Wainhomes, Alphrd McAlpine Homes,
Tay Homes, Galliford Try, Gerald Wood Homes, Knapp Group, Allison Homes,
Bovis Homes, Countryside Properties, J S Bloor, McCarthy & Stone,
Crest Nicholson, John Mowlem Homes, Charles Church, McAlpine Homes,
Bellway plc, Greenham Trading, Greenham Construction, Westbury plc,
Berkeley Group plc, Manor Kingdom Developments, Thames Water plc,
Thirlstone Group Ltd, Fairclough Homes Ltd, AMEC plc, Centex Corporation
USA, Fairview Homes, General London Constructors Ltd, Hillsdown Holdings,
Fairview Holdings plc, Prowting plc, John Laing Ltd, Octagon Developments
Ltd, Beechcroft plc, A & J Stephen (Holdings) Ltd, Ben Bailey plc,
Bett Brothers plc, Cala Group Ltd, Chartdale Ltd, Croudace Holdings Ltd,
Dvid McLean Homes Ltd, David Payne Homes Ltd, Elite Homes Group, Furlong
Homes Ltd, Goldcrest Homes plc, Keepmoat plc, Haslam Homes Ltd, Henry
Boot Homes, Hopkins Homes Ltd, Kendrick Homes Ltd, Kier Group plc,
Swallow Homes Ltd, Linden Group, MacTaggart & Mickel, MJ Gleeson
Group plc, Morgan Sindall plc, Lovell Partnership, Wheatley Construction,
Morris Group Ltd, Allen plc, Morrison Homes Ltd, Norfolk Homes, Arrow
Property Investments, Rialto Homes plcPelham Homes, Scotia Homes, Swan
Hill Homes, Shepherd Homes Ltd, Shepherd Building Group, Swallow Homes
Ltd, Spread Trustee Company Ltd, Weaver Homes Ltd, Jacuzzi UK Group plc,
American Standard, Twyford Bathrooms, Sanitec Group, Qualceram Shires,
Kohler Mira Limited, Triton plc, Baxi Group plc, Daryl Industries, Coram
UK Ltd, BHD Aqualux, Showerlux UK Ltd, Manhattan Showers Ltd, Selecta
Shower Products, Qualceram Shires, Deva Tap Company, RB Farquhar
Manufacturing Ltd, Gateway Fabrications, Badekabiner,
Westbury Homes.
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