INTRODUCTION and OVERVIEW
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AMA Research have published a brand new report entitled ‘Internet
Garden Products Market - UK 2010-2014’. This unique report comprises a
detailed study of the developing online garden products
market and analyses current trends by product sector. It
reviews recent market trends and forecasts over the next few
years for both specialist garden e-tailers and
non-specialists in this market. The report provides both
online retailers and product suppliers with a detailed and
comprehensive review of this dynamic market.
The
Internet garden products market has experienced strong growth over the
last 5 years as increasing numbers of consumers gain access to the
Internet and confidence to shop online. It is estimated the market was
worth over £150 million in 2009 – which includes both ‘specialist e-tailers’,
that primarily sell garden products and use the Internet as their main
distribution channel, and non-specialists which offer garden products
online but this does not represent their main product range or
distribution channel.
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Key features of the
report include:
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DETAILED ASSESSMENT OF INTERNET MARKET –
analysis of market structure and recent developments.
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MIX OF
SPECIALIST GARDEN E-TAILERS AND NON-SPECIALIST SUPPLIERS IN THE INTERNET GARDEN PRODUCTS MARKET.
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MARKET SIZE
ESTIMATES AND FORECASTS OF MARKET
DEVELOPMENTS TO 2014
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INTERNET MARKET
- ANALYSIS BY PRODUCT GROUP
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Market
sizes, supplier mix and sector trends
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Product sectors
included:
horticulture,
garden buildings, garden leisure, garden equipment, garden chemicals
and garden sundries.
Areas of
particular interest:
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Unique review of Internet Garden Products market – market value
estimates, market segmentation, product mix estimates.
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Market sizes and trends
of the major product sectors. Online e-tailers are
expanding the number of garden products they offer as well
as diversify into other product groups.
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Review of key suppliers
- profiles of the main garden products e-tailers and
non-specialists (DIY Outlets, Argos / Mail Order,
Merchants, Garden Centres, Screwfix etc) - market
positioning, product specialisations, sector strengths etc
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Operating characteristics
- comment on attributes of Internet garden products
websites.
Leading suppliers mentioned in the report include:
Argos, Asda, B&Q, BBQ.co.uk,
Calgary Just Companies Ltd, crocus.co.uk, Ferndale Lodge,
Focus, Garden Centre Online, Garden Direct, Garden Products
Online, Garden Supply Direct, Garden XL, Garden4less,
Gardening Direct, Gardening Express Ltd, Gerrico Ltd, Great
Little Garden, GreenFingers Trading Ltd, Hall’s Garden
Supplies, Homebase, J D Williams & Company Ltd, Keengardener
Ltd, Kybotech Ltd, Lighting for Gardens Ltd, Moneta UK,
MowDIRECT, Otto UK, Robert Dyas, Sainsbury’s, Screwfix,
Shedstore LP, Shop Direct Home Shopping, Simply Paving,
Taylors Garden Buildings, Tesco, The Garden Superstore, The
Gardener’s Friend, The Internet Gardener, The Urban Garden,
Ventina Holdings, Water Garden Ltd, Wickes, Wilkinson.
Key areas covered in the report include:
INTERNET GARDEN PRODUCTS MARKET SIZE,
STRUCTURE, TRENDS AND INFLUENCES
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Overall
Internet market - size
by value
2005-2014, annual rates of change, current trends and future
prospects.
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Definition of ‘online’ – range of online operations –
specialist garden e-tailers, non-specialists (DIY Outlets,
Argos / Mail Order, Screwfix, etc) with online operations -
shares by channel.
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Structure
of the
overall garden products distribution market as well as the
Internet distribution channel – relative market performance
2005-2014.
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Internet trends
- including overall UK, broadband and regional access,
typical purchaser profile by age and sex, trends in online
household goods purchases and reasons for purchasing online.
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Buying
trends
- including online research and user expectations, growth in
social networking, influence of customer reviews and blogs,
use of price comparison websites, growth in online
advertising.
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Future
Prospects –
forecasts up to 2014, key drivers, changes in supply
structure.
PRODUCT TRENDS
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Internet Channel - Overall product mix
– share
by value – horticultural, leisure, equipment, buildings,
chemicals, sundries - growth sectors.
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Product groups reviewed:
horticulture, garden buildings, garden leisure, garden
equipment, garden chemicals and garden sundries (garden
decoration, fencing, trellis & garden structures, decking,
water & transfer products and propagation & netting).
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Product groups
– definition, market size and product review
including recent trends and factors affecting sector.
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Internet distribution mix for each product group –
specialist garden e-tailers and non-specialists.
SUPPLIER TRENDS
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Overview of Internet sector
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fragmented structure, recent developments, role of
Internet within overall Garden Products distribution.
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Market
shares – mix between specialist
garden product e-tailers and non-specialists.
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Review
of leading
specialist garden e-tailers, including company profile,
share overview, product ranges. Estimates of overall product
mix.
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Summary
of other
significant non-specialist suppliers with an online
presence, including estimated shares of key supplier
channels (Catalogue / Mail Order, DIY, Others).
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Market
positioning of Internet retailers –
specialists / non-specialists, product strengths, areas of
differentiation.
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Future
Prospects –
market
size forecasts to 2014, factors influencing future growth
prospects, longer term prospects / market maturity??
OPERATIONAL CHARACTERISTICS
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Functionality -website
design, optimisation measures, search facility, secure
payment features.
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Pricing
& Distribution - including comment on online price
positioning compared to other suppliers, delivery times,
cost of delivery, order processing, delivery service,
returns policy etc.
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Marketing & Customer Support -
word of mouth promotion, effectiveness of online
advertising, social networking, impact of customer reviews,
live help facility, email facility, FAQs.
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Report Title
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Price
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Internet Garden Products Market - UK 2010-2014
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£675
(See Order Form For VAT Rate)
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All AMA reports are sold with a single user
license as standard. For more information about AMA licenses click
here |
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Please contact AMA
Research for further details or to order a report
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