INTRODUCTION and OVERVIEW 

AMA Research has published the Fourth Edition of the “Paint & Effects Market – UK 2007” report. Incorporating original research, the report is a comprehensive and up-to-date review of the domestic decorative paint and effects market.

Product areas covered in detail are:-

• PAINT

• PAINT EFFECTS & ACCESSORIES

• WOODCARE

The overall decorative paint and wood care market was worth over £1 billion at retail prices in 2006. The market has continued to experience steady underlying growth over the last 5 years, particularly in the retail sector. This report assesses the key reasons behind this growth and reviews the future prospects of the market and factors influencing trends..

Of particular interest are the following

• Slowdown in the overall housing market/declining consumer confidence in 2005/06.

• Woodcare market boosted by growth of product sectors such as decking, wood flooring and wood garden furniture.

• Threat from continued use of PVCu and Composite materials for products such as doors, windows, conservatories etc

• Impact of fashion/style trends on the interior dιcor market and growth of ‘Get Someone In’ rather then DIY?

• Future Prospects – RMI, New Housing, DIY Sector, sustainability.

The report is written by marketing professionals with wide experience of consumer durable products and answers the need for both a comprehensive QUANTITATIVE review of market developments and detailed QUALITATIVE analysis of background reasons and future trends - essential requirements for good marketing planning.

Key areas of coverage in the report include:

THE MARKET

• Overall Market - analysis of size by value, historical trends from 2000-2006 and forecasts to 2010. Market maturity and growth prospects up to 2010.

• Value mix of overall market by end-use sector - trade commercial, trade domestic and DIY, relative changes of mix and current performance of each sector.

• Imports & Exports - size of each sector and key areas of trade 2000-2006.

• Consumer confidence levels, fall in DIY / High street sales in 2005 and 2006.

• Future prospects for the paint and woodcare industry to 2010 – key influencing factors such as fashion style trends, the Housing market, Glazing industry, Garden & Decking market, prospects for the DIY sector.

PRODUCT MIX

• Definitions of types of paint, paint effects and woodcare products within the market.

• Current value mix of paint products – emulsion, gloss and others – retail and trade.

• Current value mix of woodcare products – varnishes, wood dyes, woodstains and preserves and fence treatments – retail and trade.

• Current value mix of woodcare – interior, exterior and garden – recent trends in mix.

• Recent trends in both paint and woodcare in terms of colour, new product development, added value, growth in convenience products etc.

• Market size & trends in key woodcare markets- conservatories, windows/doors, decking, wood/laminate flooring, sheds, garden furniture, fencing etc.

SUPPLIERS

• Major suppliers of both paint and woodcare markets in the UK market, with shares by value.

• Profiles of major suppliers, financial performance and recent company developments.

• A detailed view of niche and specialist suppliers in both the paint and woodcare sectors.

• Product and sector strengths, trends, recent developments, innovations etc.

DISTRIBUTION

• Distribution structure for overall market illustrating major channels involved – trade and retail.

• Share of paint and woodcare distribution by outlet type – DIY, Builders Merchants, Trade Centres, Independents etc.

• Review of major outlets within each distribution channel.

• Overall performance of key channels, growth / decline, areas of strength.

KEY MARKET INFLUENCES/ FUTURE PROSPECTS

• Future prospects for paint and woodcare markets.

• Construction sector - historical trends and current performance of housing / house moving. The continued growth in the demand for flats and apartments.

• Age distribution of UK population, PDI, employment levels, interest rates, inflation.

• Key factors influencing future prospects – Impact of fashion/style trends, RMI, New Housing, etc. Sustainability and recovery in use of timber for windows etc.

The report contains ORIGINAL research and comment on the UK Paint and Woodcare industry and provides incisive and thought provoking views on its future development.