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Written by marketing
professionals with considerable experience of the shower market; this
report reviews developments within the industry, with emphasis on both
QUALITATIVE AND QUANTITATIVE market assessment. It will provide
shower manufacturers and suppliers with a detailed and comprehensive
review of this fast changing market. Recent trends, key influencing
factors, market opportunities and forecasts of future developments are
assessed.
Key issues of particular interest:
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Estimated
performance for 2011 and forecast for 2012 to 2015.
How quickly
will the shower market pick up following the economic
downturn?
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The increasing
use of digital technology around the home.
How this has
impacted on product developments in the shower market.
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Consumer
concerns about sustainability and the environment.
The trend towards greener living; water and energy saving
shower equipment is in greater demand.
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Greater use of
the Internet and e-commerce solutions.
Consumers are now active participants in the specification
process; they demand affordable design-led products.
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The wellness
trend is well established in UK bathrooms.
Wetroom areas, large walk-in enclosures, multi-function
showers; now seen as a luxurious alternative to bathing.
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Ageing UK
population, growth in single person households.
How the changing demographic profile will also impact on
product developments.
Some of the companies and brands featured include:
A&J Gummers, Adamsez, Advanced Showers
International, AL Challis, Applied Energy Products, Aqata, Aqualisa
Group, Aqualona Products, Armitage Shanks, Bathstore, BHL, Bristan
Group, Broughton Crangrove Galley Matrix (BCG), Cooper Callas, Coram
Group, Creda, Crosswater Croydex Group, Douglas James, Duravit, Ellbee,
F&P Wholesale, Frontline Bathrooms, Gainsborough Showers, Galaxy
Showers, Grohe, Hansgrohe, Heat and Plumb, Heatrae Sadia, Horne
Engineering, Hudson Reed, Hüppe, Ideal Bathrooms, Ideal Standard,
Intatec, Jacuzzi , Just Trays, Kaldewei, Kermi UK, Kohler Daryl, Kohler
Mira, Koralle, Kudos, Lakes Bathrooms, Laufen, Manhattan Showers,
Marflow Engineering, Mark Two, Marleton Cross, Masco Corporation, Matki,
Merlyn Industries, Methven UK, MX Group, Norcros Group, Novellini,
Pegler Yorkshire, Plumbworld, Porcelanosa UK, Qualceram Shires, Rada
Controls, Redring, Reliance Water Controls, Reva Industries, Roca UK,
Samuel Heath, Showerlux, Simpsons Shower Enclosures, Swadling Brassware,
TAB, Taplanes, Tavistock Bathrooms, TC Bathrooms, TCL Manufacturing,
Teuco UK, Triton Showers, Twyford Bathrooms, Ultra Finishing Limited,
Vado, Victoria Plumb, Villeroy & Boch.
Key areas covered in the report include:
SHOWER CONTROLS
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Market size, key trends,
estimates of market size 2011,
forecasts through to 2015.
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Key trends in the market place
and factors of influence;
energy efficiency legislation,
changes in UK population profile and household size,
lifestyle trends, influence of the Internet, media etc.
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Assessment by sector;
electric, mixer, digital, power, bath/shower; product mix;
characteristics; new product developments; trends etc.
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Analysis of the digital
controls sector;
pumped and non-pumped; growth
areas; key new products.
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Household penetration levels;
growing influence of
replacement sector; mix of new build, new penetration,
replacement and additional showers; key trends; impact of
the recession on new build and RMI sectors.
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Major suppliers;
market shares by total market and by product group, key
characteristics, strengths, new products, turnover etc.
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Distribution channels;
merchants, DIY multiples,
bathroom specialists, other retail; market shares,
characteristics and key trends; future prospects plus impact
of the Internet and e-Retail channel.
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Installation & specification;
growing influence of the
consumer in the specification process; DIY vs professional
installation; trends and influences.
ENCLOSURES SCREENS AND TRAYS
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Market size, key trends, estimates of market size 2011, forecasts through to 2015.
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Key trends in the market place, factors of influence;
are the trends and factors of influence set to continue, or
will there be changes?
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Analysis by sector;
developments in enclosures, screens & trays; product mix;
sales trends; growth sectors.
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Market penetration levels;
current and future levels, main bathroom/en-suite
facilities.
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Analysis of product and material developments - glass and acrylics, glass designs, standards, frame
colour options, size options, aesthetic trend influences,
product features, growth factors.
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Channels of distribution;
market shares by channel; characteristics and key trends;
impact of emerging e-Retail channel; role of distributors
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Competitive structures;
market shares of major suppliers; key characteristics,
strengths, new products, turnover etc.
SHOWER ACCESSORIES
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Market size, key trends, estimates of market size 2011,
forecasts through to 2015.
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Key trends in the market place, factors of influence;
are the trends set to continue, or will there be changes?
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Review of major product groups
and their future trends; product mix;
characteristics.
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Competitors’ shares;
market shares; characteristics; turnover etc.
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Channels of distribution
- DIY multiples, merchants, bathroom specialists and role of
distributors; influence of e-Retail, mail order, department
stores and grocery multiples.
REVIEW OF FUTURE PROSPECTS
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Trends over the next 18 months - two years,
and forecasts to 2015; changes in attitudes in the market; likely
changes in direction of trends.
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Increasing influence of replacement demand in the market.
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Impact
of dramatic fall in the housing market and anticipated
recovery.
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