The
Wall Coverings Market UK 2007 provides analysis of product
sectors in terms of size, major trends and key influences on the
market, product mix, profiles of the main suppliers and distribution
channels, with their respective market share and forecasts the
future prospects of the market to 2010.
In 2006 the
Wallcoverings market was worth an estimated £171m (msp) in 2006 and
is set to grow modestly by around 3% between 2007 - 2010. The slight
recovery in the market has essentially been driven by fashion
trends, which are currently favouring greater use of wallcoverings,
as some consumers begin to move away from the minimalist look. In
addition, the performance of the mid to upper sectors have added
value to the market and this looks set to continue in the medium
term
A key driver
in the industry will be technology and the development of digital
wallcoverings. These are already making an impact in the commercial
sector and are gradually being adopted for domestic settings. Other
key drivers for the industry will be the continued development of
designer wallcoverings and an increased focus on the mid to upper
markets.
The outlook
for the Wallcoverings industry is as good as it has been for a long
time and the market is showing signs of a slow recovery. However,
fashion trends are very difficult to predict at the best of times
and market conditions remain tough for the industry as whole, which
make the future development of the industry very difficult to
forecast. The minimalist look has dominated for the last decade and
wallcoverings have suffered at the expense of paint’s popularity.
Perhaps ironically, the move away from DIY to ‘get someone in’ could
favour wallcoverings and overcome the issue of application skills
which ahs undoubtedly been a barrier to use in the last 10 years.
