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Experience and Resources


  • AMA Research has 25 years experience offering market research services to blue chip organisations and more specialist companies both in the UK and overseas.
  • Keith Taylor, director of AMA Research, has wide experience in marketing and market research, having previously worked in senior marketing roles for major companies including Philips Electronics, Kohler Mira, Granada and SKF.
  • AMA Research have a team of in-house researchers with recognised marketing qualifications and extensive Marketing and Market Research experience across a wide range of disciplines.
  • Having undertaken a substantial range of research projects, we are adept at understanding a company's needs and requirements and ensuring that market research is tailored and managed to meet company objectives and offers practical and workable solutions.
  • At our offices in Cheltenham we have access to a wide range of market information and resources that are constantly maintained and updated to ensure that we provide our clients with the most relevant and up-to-date information available for your sector or industry.

Market Report Methodology 

AMA Research has been producing market reports on construction, building and home improvement products for over 25 years and as such has developed a comprehensive understanding of the industry.

While there are basic Government statistics at an overall construction industry level, there are very few 'officially recognised' statistics at individual market, product or sector level. Some sectors of the construction industry or trade associations produce basic market statistics but, in general, there is very little published data which identifies market size, product mix, sector application mix, supply and distribution structures and shares etc.

AMA's reports address this fundamental lack of data in terms of providing an assessment of markets. Therefore, information in our reports has been collated from a wide range of sources and includes both primary and secondary research data. Secondary data sources include government statistics, company accounts, Internet, trade magazines, etc., whilst a primary research programme of interviews throughout the industry including suppliers, distributors, retailers and others also contributes to the development of our reports.

As a result, market calculations are based on AMA's assessment of these information sources, together with data and research in related markets, which has been collated over the last 25 years. Data in our reports is often sourced as 'AMA Research / Trade Estimates', which reflects the fact that assessments are estimates only and are based on a range of sources and our interpretation of data and key market influences, and we are happy to discuss our findings with the reader.

Finally, forecasts of market developments are provided and these are also based on our interpretation of the wide range of factors influencing the market. Forecasting in the current climate is very difficult, but AMA assesses the key positive and negative factors impacting on the market and then develop 5-year forecasts of trends.

Our Clients

We have a very large client base both within the UK and overseas, and companies who purchase our research and trust us to undertake research projects on their behalf include major building contractors, building products distribution groups, manufacturers of building and home improvement products, home and garden retail outlets, import/export agents, embassies, investment agencies, libraries, financial services organisations and major management consultancy firms. Companies that have made use of our reports or services over the past year or so include:

  • 3M
  • Aggregate Industries
  • A-Plant
  • Assa Abloy
  • B&Q
  • Bain & Co
  • BDO
  • Bouygues
  • Bosch Thermotechnology
  • Boston Consulting
  • British Gas
  • BT
  • Carillion
  • Deloitte & Touche
  • Dunelm
  • EDF Energy
  • Hager Group
  • Hewden Hire
  • HSS Hire
  • IKEA
  • Interserve
  • ISG
  • Kier Group
  • Knauf
  • KPMG
  • LEK
  • McKinsey & Co
  • Mitsubishi Electric

  • Nexus Industries
  • OCC Strategy
  • Philips Lighting
  • Polypipe
  • PWC
  • Rexel Group
  • Rockwool
  • Saint Gobain Building Distribution
  • Saint Gobain Building Products
  • Schneider Electric
  • Screwfix
  • Sherwin-Williams
  • Siemens
  • SIG Group
  • Siniat
  • Speedy Services
  • Spie
  • Tarkett
  • Topps TIles
  • Travis Perkins
  • Triton Showers
  • Vinci Facilities
  • Volker Fitzpatrick
  • Willmott Dixon
  • Wolseley UK

To discuss how AMA Research can help your business, contact Keith Taylor on 01242 235724, or email .