The Future of the UK Shower Market: Growth Trends and Forecasts to 2029

Following a fairly flat period, the UK shower market is projected to pick up, in particular from next year. In the 20^th edition of the UK Shower Market Report, we anticipate growth of around 3 to 4% between 2026 and 2029. The report includes forecasts and detailed analysis for the following product areas:

• Shower controls
• Enclosures, screens and trays
• Shower accessories

We also include some additional analysis on shower wall panels.

What’s included in the report?

This report focuses mainly on showering equipment used in residential applications, although includes products used in ensuite installations in hotels and other single-living accommodations. We therefore include a detailed analysis of the housing market, which we expect to show growth in response to a gradually improving economic outlook, and in response to government policies to speed up the planning process.

Shower Market Overview

The shower market is mature, with over 90% of UK households having at least one shower. Growth will therefore come from replacement and installation of additional showers, as well as in new build housing.

While a more favourable political and economic outlook is expected to drive growth in the shower market, social, technological, legal and environmental factors are also influential. Households are increasingly prioritising wellbeing in bathroom design, for all generations and needs. This means more open wetrooms and enclosures, supportive accessories, sleeker designs and natural finishes.

Building Regulations and the Future Homes Standard mean that more energy efficient showers are being installed. This is enabled by advances in technology, for instance using heat recovery, and products that reduce the amount of water used. There is an increasing amount of recycled and recyclable materials being used in shower products, such as shower trays.

Market Sub-Sectors

The shower controls part of the market is the largest, closely followed by enclosures, screens and trays. Shower accessories is the smallest market sub-sector but is projected to show particularly strong growth. This report examines these sub-sectors in detail, including size, trends and influences, market prospects, major suppliers and distribution channels. It contains historical data for the 2020-2024 period and provides forecasts to 2029.

Types of product and materials covered include electric, mixer, digital and power showers; enclosures, doors, wetroom panels, shower cabins, shower PODs, bath screens, shower trays, shower heads, slider or wall bars, riser rails, hoses, storage, soap dispensers, flow restrictors, shower curtains, duck boards, glass protectors, grab bars, safety mats and more.

Key Players

Major manufacturers across all three product categories include: Kohler Mira, Norcros Group (Triton Showers and Merlyn Showering), Aqualisa Products Group, Hansgrohe, Grohe, Bristan, Roman Showers, Just Trays, MX Group, Ronal Bathrooms (Kudos), Matki, Coram UK, Lakes Showering Spaces, Ideal Standard UK, Croydex and Aqualona.

The supply chain is complex and there are various routes to market, which include:

• Direct supply
• Trade distributors
• Home improvement / retail multiples
• Bathroom specialists
• Online retailers

The report includes a details analysis of each distribution channel, including trends and profiles of key players. Companies mentioned include Travis Perkins, Wolseley UK, UK Plumbing Supplies, Screwfix Direct, City Plumbing Supplies, also Stark Building Materials UK (trading as Jewson). Also, B&Q, Wickes, Porcelanosa, The Bathroom Showroom, CP Hart, Victorian Plumbing as well as many others.