Bathroom Market Report - UK 2017-2021 Analysis

Introduction and Overview

The 16th edition of the 'Bathroom Market Report - UK 2017-2021 Analysis' contains a detailed assessment of the bathroom products market with interpretation of major developments and future trends. Written by marketing professionals with considerable experience of the bathroom products industry, this report provides suppliers with a detailed and comprehensive review of this changing market.

Key issues covered in the report include:

• Bathroom market size by volume and value, rates of change, trends and forecasts through to 2021.
• Product reviews - baths & sanitaryware, taps and mixers, bathrooms accessories, bathroom furniture, whirlpool & spa systems - sector size, product trends.
• Key suppliers - market position and company profiles.
• Distribution channel shares including home improvement multiples, department stores, bathroom specialists, merchants and online retailers.

Key issues of particular interest:

• Consumer knowledge and awareness of bathroom products has increased. Consumers are increasingly investing in designs that offer both longevity and luxury, along with quality.
• Minimalist styles remain popular with a focus on the overall finish. Curvaceous styles with slim rims are prevalent, angular shapes with curved edges are also in demand.
• Digital and advanced technology in the bathroom is becoming more common as consumers are now increasingly aware of the benefits of digital control and smart technology.
• With over one third of UK homes on a water meter, the demand for water efficient bathroom products is increasing. The widespread use of the Water Label is supporting this trend.
• With an ageing UK population and greater number of people with disabilities, there is a notable requirement for inclusive bathroom products that combine style with ease of use.
• There is a significant number of houses, flats and apartments in the UK with small bathrooms. Compact, space saving solutions such as wall-hung sanitaryware, small freestanding and back-to-wall baths, slimline furniture etc. are in greater demand.

Some of the companies included:-

Adamsez, Astracast, Bathroom Brands Group, Bette GmbH & Co., Carron Bathrooms, Cistermiser, Claytan Group, CP Hart, Drummonds, Duravit, Geberit, Grohe, Hansgrohe, Heritage Bathrooms, Ideal Standard UK, Kaldewei UK, Kohler UK, Jacuzzi Spa and Bath Limited, Laufen, Lecico, Opella, Phoenix Product Development, Porcelanosa, RAK Ceramics, Renaissance Baths, Roca, Roper Rhodes, Sanlamere UK, Silverdale Bathrooms, Svedburgs, The Imperial Bathroom Company, Thomas Dudley, Toto, Trojan Plastics, Twyford Bathrooms, Ultra Finishing, Victoria & Albert, Villeroy & Boch, VitrA UK, Wirquin

Baths and Sanitaryware

• Market size by volume and value, rates of change, trends and forecasts through to 2021.Sales by sector including new build, commercial and replacement purchases. Import and export trends including the influence of imports.

• Mix of baths and sanitaryware sales including product trends in terms of design, materials used, the increasing use of curvaceous shapes with thinner rims, angular designs and natural finishes.
• Market shares and key company profiles, including importers.
• Distribution channel shares including trends and key companies per channel.
• Installation and specification trends including the growing influence of the consumer.

Taps and Mixers

• Market size by volume and value, rates of change, trends and forecasts through to 2021.
• Sales by sector including new build, commercial and replacement purchases.
• Import and export trends including the growing influence of imports.
• Mix of basin/bath/sink sales including product trends by finish and design. The growth of water saving devices and digital technology.
• Market shares and key company profiles.
• Distribution channel shares including trends and key companies per channel.

Accessories

• Market size by product group - fittings, towel warmers, toilet seats, mirrors and scales, bath panels.
• Market size, trends and forecasts through to 2021.
• Products trends by materials used and design. Including space-efficient accessories and the growth of technology within product design.
• Supply structure including market shares and key company profiles.
• Distribution channel shares including home improvement multiples, department stores, bathroom specialists, merchants and online retailers.

Furniture - Fitted & Modular

• Market size by value, rates of change, trends and forecasts through to 2021.
• Product trends and market developments by finish, materials used and design.
• Key suppliers, including market positions and strengths.
• Distribution channel shares including home improvement multiples, merchants, bathroom specialists, department stores, and online retailers.

Whirlpools and Spa Systems

• Market size by value, rates of change, trends and forecasts through to 2021.
• Product trends and market developments by finish, materials used and design.
• Key suppliers, including market positions and strengths.
• Distribution channel shares including home improvement multiples, merchants, bathroom specialists, department stores, and online retailers.

Report Summary

Following a decline in 2012, which was experienced across the general construction industry, the UK bathroom market started to recover from 2013. The pace of growth accelerated in 2014 and 2015, with a steady recovery in the housing market and an improvement in both business and consumer confidence levels supporting RMI activity. The market situation in 2016 continued to be positive, supported by a strong performance in the commercial sector, which benefited from opportunities across several non-domestic sectors, including entertainment, offices, education and health. In 2017, the market has experienced sustained growth, although at a slower pace than 2016. Lower growth is expected in the short term, with consumer and business confidence waning and in turn impacting on demand for bathroom products.

List of Contents

Contents Listing

1. 1. INTRODUCTION 7
2. 1.1 BACKGROUND 7
3. 1.2 SOURCES OF INFORMATION 7
4. 2. SUMMARY & MARKET PROSPECTS 9
5. 2.1 SUMMARY 9
6. 2.2 KEY TRENDS 10
7. 2.3 MARKET PROSPECTS 11
8. 3. ECONOMIC ENVIRONMENT 13
9. 3.1 GDP 13
10. 3.2 INFLATION & INTEREST RATES 14
11. 3.3 UNEMPLOYMENT 15
12. 3.4 HOUSEHOLD CONSUMPTION 16
13. 3.5 HOUSING & CONSTRUCTION 16
14. 3.6 STERLING 17
15. 3.7 POPULATION PROFILE 17
16. 3.8 CONCLUSIONS 18
17. 4. OVERALL BATHROOM PRODUCTS MARKET 19
18. 5. BATHS & SANITARYWARE 22
19. 5.1 MARKET OVERVIEW 22
20. 5.1.1 Definition 22
21. 5.1.2 Market Size 2012 - 2021 22
22. 5.1.3 Market Prospects 23
23. 5.2 IMPORTS AND EXPORTS (EU, NON-EU) 24
24. 5.2.1 Overall Levels 24
25. 5.2.2 Imports 26
26. 5.2.3 Exports 27
27. 5.3 MARKET TRENDS 28
28. 5.3.1 Household Penetration 28
29. 5.3.2 Type of Installation (New Build, Replacement, Commercial) 30
30. 5.3.3 RMI Trends 31
31. 5.3.4 New Build Trends 32
32. 5.3.5 Commercial Trends 32
33. 5.3.6 Installation and Specification Trends 33
34. 5.4 PRODUCT TRENDS 34
35. 5.4.1 Baths 34
36. 5.4.2 Wash Basins and Pedestals 39
37. 5.4.3 WC Suites 40
38. 5.4.4 Bidets and Shower Toilets 41
39. 5.4.5 Installation Frames 42
40. 5.5 KEY SUPPLIERS OF BATHS AND SANITARYWARE 42
41. 5.5.1 Market Shares 42
42. 5.5.2 Key Company Profiles 43
43. 5.5.3 Other Suppliers 46
44. 5.6 DISTRIBUTION 49
45. 5.6.1 Channel Shares 49
46. 5.6.2 Key Companies 49
47. 6. TAPS AND MIXERS 54
48. 6.1 MARKET OVERVIEW 54
49. 6.1.1 Definition 54
50. 6.1.2 Market Size 2012 - 2021 54
51. 6.1.3 Market Prospects 55
52. 6.2 IMPORTS AND EXPORTS 55
53. 6.3 TYPE OF INSTALLATION 57
54. 6.4 PRODUCT TRENDS 57
55. 6.4.1 Product Mix 57
56. 6.4.2 Product Finish 58
57. 6.4.3 Taps and Mixers 58
58. 6.4.4 Bath/Shower Mixers 60
59. 6.5 KEY SUPPLIERS OF TAPS AND MIXERS 61
60. 6.5.1 Market Shares 61
61. 6.5.2 Key Companies 61
62. 6.5.3 Other Suppliers 62
63. 6.6 DISTRIBUTION 64
64. 6.6.1 Channel Shares 64
65. 6.6.2 Companies 65
66. 7. BATHROOM ACCESSORIES 66
67. 7.1 MARKET OVERVIEW 66
68. 7.1.1 Definition 66
69. 7.1.2 Market Size 2012 - 2021 66
70. 7.1.3 Market Prospects 67
71. 7.2 PRODUCT TRENDS 67
72. 7.2.1 Product Mix 67
73. 7.2.2 Fittings 68
74. 7.2.3 Heated Towel Warmers 69
75. 7.2.4 Toilet Seats 70
76. 7.2.5 Mirrors and Scales 71
77. 7.2.6 Bath Panels 72
78. 7.3 KEY SUPPLIERS OF BATHROOM ACCESSORIES 72
79. 7.3.1 Market Shares 72
80. 7.3.2 Companies 73
81. 7.4 DISTRIBUTION 74
82. 8. BATHROOM FURNITURE 76
83. 8.1 MARKET OVERVIEW 76
84. 8.1.1 Definition 76
85. 8.1.2 Market Size 2012 - 2021 76
86. 8.1.3 Market Prospects 77
87. 8.2 PRODUCT TRENDS 78
88. 8.2.1 Product Mix 78
89. 8.2.2 Design Trends 79
90. 8.3 KEY SUPPLIERS OF BATHROOM FURNITURE 80
91. 8.4 DISTRIBUTION 81
92. 9. WHIRLPOOLS AND SPAS 83
93. 9.1 MARKET OVERVIEW 83
94. 9.1.1 Definition 83
95. 9.1.2 Market Size 2012 - 2021 83
96. 9.1.3 Market Prospects 84
97. 9.2 PRODUCT TRENDS 85
98. 9.3 KEY SUPPLIERS OF WHIRLPOOLS AND SPAS 86
99. 9.4 DISTRIBUTION 87

Tables & Charts

1. CHART 1: UK BATHROOM PRODUCTS MARKET BY VALUE AND FORECASTS (£M MSP) 2012-2021 9
2. TABLE 2: GDP DATA - 2015-2017 - KEY CONSTITUENT ELEMENTS 13
3. CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 2000-2021 15
4. CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 2000-2021 16
5. TABLE 5: EXCHANGE RATE FLUCTUATIONS 2013-2019 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
6. CHART 6: UK BATHROOM PRODUCTS MARKET BY VALUE (£M MSP) 2012 - 2021 19
7. CHART 7: UK BATHROOM PRODUCTS % PRODUCT MIX BY VALUE 2016 20
8. TABLE 8: UK BATHS & SANITARYWARE MARKET BY VALUE (£M MSP) 2012 -2021 22
9. TABLE 9: UK BATHS AND SANITARYWARE MARKET 2012 AND 2016 (000'S) 22
10. TABLE 10: IMPORTS AND EXPORTS OF BATHS AND SANITARYWARE 2016 (£M) 25
11. CHART 11: IMPORTS OF BATHS AND SANITARYWARE 2006 - 2016 £M 25
12. TABLE 12: IMPORTS OF CHINA, PORCELAIN AND OTHER CERAMIC SANITARYWARE 2010-2016 (£M) 26
13. TABLE 13: IMPORTS OF BATHS 2012, 2014 & 2016 (£M) 27
14. CHART 14: EXPORTS OF BATHS AND SANITARYWARE 2006 - 2016 £M 27
15. CHART 15: UK BATHS & SHOWER CONTROLS OWNERSHIP % MIX BY TYPE 2016 28
16. CHART 16: UK HOUSEHOLDS WITH SECONDARY AMENITIES (PRIVATE, SOCIAL) 29
17. CHART 17: UK MULTI-GENERATIONAL HOUSEHOLDS 2005-2016 BY VOLUME (000S) 30
18. CHART 18: UK BATHS AND SANITARYWARE % MARKET MIX BY TYPE OF INSTALLATION (REPLACEMENT, NEW BUILD, COMMERCIAL) 2016 31
19. CHART 19: UK BATHS % MARKET MIX BY TYPE (SINGLE ENDED, DOUBLE ENDED, CORNER, SHOWER, OTHER) 2016 35
20. CHART 20: UK BATHS % MARKET MIX BY MATERIAL (ACRYLIC/COMPOSITE, STEEL, CAST IRON) 2016 37
21. TABLE 21: UK BATHS & SANITARYWARE SUPPLIERS % MARKET SHARES BY VALUE 2016 43
22. CHART 22: UK BATHS AND SANITARYWARE % CHANNEL DISTRIBUTION SHARE 2016 49
23. TABLE 23: UK TAPS AND MIXERS MARKET BY VALUE (£M MSP) 2012 -2021 54
24. TABLE 24: IMPORTS & EXPORTS OF TAPS AND MIXERS 2016 (£M) 56
25. TABLE 25: IMPORTS & EXPORTS OF TAPS AND MIXERS 2010-2016 (£M) 56
26. CHART 26: UK TAPS & MIXERS % MARKET MIX BY TYPE OF INSTALLATION (REPLACEMENT, NEW BUILD, COMMERCIAL) 2016 57
27. TABLE 27: UK TAPS AND MIXERS % PRODUCT MIX BY VOLUME 2016 58
28. TABLE 28: UK TAPS AND MIXERS SUPPLIERS % MARKET SHARES BY VALUE 2016 61
29. CHART 29: UK TAPS AND MIXERS % CHANNEL SHARE BY VALUE 2016 64
30. TABLE 30: UK BATHROOM ACCESSORIES MARKET BY VALUE (£M MSP) 2012 -2021 66
31. CHART 31: UK BATHROOM ACCESSORIES % PRODUCT MIX BY VALUE 2016 68
32. TABLE 32: UK BATHROOM ACCESSORIES SUPPLIERS % MARKET SHARES BY VALUE 2016 73
33. CHART 33: UK BATHROOM ACCESSORIES % CHANNEL SHARE 2016 74
34. TABLE 34: UK BATHROOM FURNITURE MARKET BY VALUE (£M MSP) 2012 -2021 76
35. CHART 35: UK BATHROOM FURNITURE % PRODUCT MIX BY VALUE 2016 78
36. TABLE 36: UK BATHROOM FURNITURE SUPPLIERS % MARKET SHARES BY VALUE 2016 80
37. CHART 37: UK BATHROOM FURNITURE % CHANNEL SHARE BY VALUE 2016 82
38. TABLE 38: UK WHIRLPOOL/SPA MARKET BY VALUE (£M MSP) 2012 -2021 83

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